Webbiquity

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Webbiquity

MAY 27, 2015

The most important technique to date is through people-based marketing. What this means for marketers is that it is no longer necessary to research and pitch thousands of publications, hoping and praying that some of them stick and make news. Introduction to people-based marketing. PPC Marketing for PR Pitching.

Viral Marketing 100

Viral Marketing PPC PR Content 100

KoMarketing Associates

SEPTEMBER 4, 2018

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Contributed Community Activity.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Content Marketing. Inbound Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Launch Marketing

NOVEMBER 10, 2021

Social media platforms are crucial to help you spread branded content, network digitally, keep employees engaged and help them build personal relationships within your organization. If they contribute to blogs, social networks, or publicize company content online, rules of engagement should always apply. . According to?

Social Media 62

Social Media Activities Practices Tips 62

Biznology

FEBRUARY 20, 2017

This became further clear when networking platform Facebook was launched and became an instant hit. The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 Social media platforms became the new competing grounds where companies created awareness and build an online presence.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. BuzzStream. Check it out ! SEMrush.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Webbiquity

SEPTEMBER 2, 2014

Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. What are the Best Social Networks for B2B Marketing? April 22, 2014. June 17, 2014.

Stats 100

Stats eCommerce Statistics Social Networks 100

KoMarketing Associates

JANUARY 22, 2019

Just because everyone is on Instagram doesn’t mean you have to be (this can sometimes be the case particularly in the B2B marketing space). Take into account your paid efforts as well as significant market changes and contributing factors to performance when analyzing your findings. What worked? What didn’t? The list goes on.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Network through LinkedIn. But link building is not easy. Publish / repurpose blog posts through places like LinkedIn or Medium.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Writing on the Web

FEBRUARY 19, 2014

Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” I started getting found online and boosted my business revenues exponentially. But ten years later, there are a lot of ways to spread your word and publish quality content online.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Marketing Insider Group

MARCH 25, 2013

Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. The alternative of course, is to advertise.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. Perhaps 3-5% of the time (on average) they will. Very, very few.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Little did they know, the model was well beyond their pay grade.

Social Media 115

Social Media SEO Marketing Websites PR 115

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Because, as a content marketer, I’m always looking for ways to make my content better.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Study: Social Media Pays by MediaPost Online Media Daily. Mark Walsh. Kevin Nalty. Chris Murdough.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. The most efficient way to do this today is online. Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

AUGUST 16, 2010

link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. It will pay off.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Adding a Twitter field to your contact records is only a start.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. We may be the least vindictive, grudge-holding society ever. .&#

Social Media 157

Social Media Media PR Webinar Metrics 157

Hubspot

OCTOBER 5, 2010

In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. 7 Online Marketing Euphemisms to Help Sell Social Media.

Paid Content 28

Paid Content Online Marketing RSS PPC 28

KoMarketing Associates

SEPTEMBER 6, 2016

Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. Some suggestions: Share and/or comment on one good discovery you find through Twitter per day.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? You'll like it.&#

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121