KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Define Your Audience. Define Your Audience.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

APRIL 15, 2020

When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Occasionally, we may also recommend that a client step back from a few marketing tactics that might not be working well enough.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

ANNUITAS

MARCH 4, 2020

Growth Marketing must evolve past optimizing individual tactics and become a discipline of orchestrating the entire marketing, sales and product ecosystem – driving and optimizing enterprise demand – and thus growth. This is how (tactical) growth hacking for a product evolves into (strategic) growth marketing for the enterprise.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale.

Demand 133

Demand Account Based Marketing Ideal Customer Profiles B2B 133

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Email marketing is more than a channel. This is critical to the success of email—and you can’t get this kind of brand affinity through any other channel. Source: The State of Email Report Why is that?

Top of Funnel 99

Top of Funnel ROI Multi-Touch Attribution Multi-Channel 99

Webbiquity

OCTOBER 23, 2024

Key considerations include: Understanding the Buyer’s Journey : There are often multiple stakeholders and longer decision-making processes involved in B2B purchases. Create content that addresses the various stages of the buyer’s journey, from awareness to consideration and ultimately, decision-making.

Webinar Metrics 169

Webinar Metrics CMS Development Top of Funnel Industry CMS 169

Stevens & Tate

FEBRUARY 4, 2025

Its tempting to give all the credit to Amazon just because thats where the sale happened. A multi-touch attribution model uncovers the value of each channel. This includes channels, campaigns, and any interactions, ensuring that each one receives credit for its role. What Are Common Multi-Touch Attribution Models 1.

Multi-Touch Attribution 69

Multi-Touch Attribution Top of Funnel Allocation ROI 69

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Now, with AI-powered remixing, you can quickly transform them into multi-channel campaigns, extending your reach without extra effort.

Hubspot 106

Hubspot Enterprise Management Marketing Automation Services Lead Scoring 106

sagefrog

JANUARY 13, 2025

Lead generation in the tech sector comes with its own set of challenges, from navigating complex sales cycles to standing out in a competitive marketplace. Overcoming Challenges in Tech Lead Generation Navigating the complexities of tech sales cycles often requires aligning multiple stakeholders before decisions are made.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 105

Heinz Marketing

MARCH 7, 2025

Yet, across industries, many organizations score lower in Sales Cycle effectiveness (2.42.5 These lower scores stem from significant gaps in their demand generation efforts which often lead to an unpredictable and fragmented pipeline, making it difficult to move prospects smoothly through the buyer’s journey.

Lead Ranking 96

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 96

Inbox Insight

MAY 10, 2022

With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve their approach in line with the overarching goal – to drive and develop B2B multi channel strategy? What repurposing techniques are key to achieving this?

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98

Oktopost

FEBRUARY 5, 2025

Unlike other marketing channels, podcasts dont offer direct conversion metrics, and tracking their role in the buyer journey can be tricky. Podcasts often support, spark interest, or nurture relationships early in the funnel. Podcasts also excel as a tool for educating potential buyers. Why LinkedIn?

Top of Funnel 71

Top of Funnel B2B Thought Leadership Sales Qualified Leads Lead Ranking 71

MarketJoy

FEBRUARY 17, 2025

A good sales strategy is an important part of any B2B business. A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. Getting a lead is just the start of the buyer journey.

Sales Qualified Leads 83

Sales Qualified Leads Lead Generation B2B Sales Marketing Automation Services 83

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Oktopost

APRIL 7, 2022

Enter the sales funnel: a theoretical representation of a customer’s journey towards a purchase. A sales funnel is a crucial part of any successful marketing strategy. The funnel is a multi-layered inverted triangle that offers a visual representation of how people become customers.

Top of Funnel 118

Top of Funnel Social Media Media Advertising Funnels 118

Oktopost

MARCH 20, 2025

The hidden complexity of B2B social media management For B2C brands, social media is a direct line to customers. However, the game is entirely different for the B2B social media manager. Buyers make complex, high-stakes decisions that take weeks, months, or even years to finalize.

Social Media 62

Social Media Work Management Multi-Touch Attribution Marketing Management 62

ANNUITAS

JULY 20, 2021

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. and little to no evidence the target audience actively participates in the chosen engagement channel.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. But today’s outbound lead generation tactics are more than just dialing for dollars. Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Adobe Experience Cloud Blog

JUNE 24, 2019

Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike. AI has the power to process vast amounts of data quickly.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Learn from the Pros

NOVEMBER 11, 2024

The B2B buyer journey is a complex, winding path. Buyers bounce between stages, consult multiple sources, and weigh countless options before they make a decision. Today’s buyers require over 2,000 impressions and 200 touchpoints before committing (HockeyStack). They’re on a self-guided tour, researching independently.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Multi-Touch Attribution Multi-Channel 52

Zoominfo

FEBRUARY 19, 2019

A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. Cross-Channel Consistency. And, as your team grows, more people will have a hand in a variety of products, channels, and personas. Say your marketing team is organized by channel.

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. What are the most effective B2B automation techniques and tactics for nurturing leads? It tracks leads as they move along the buyer’s journey and 2.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Orange Owl Blog

APRIL 10, 2025

With longer sales cycles, niche target audiences, and complex buyer journeys, B2B lead generation demands more than just outreachit requires strategy, precision, and personalization. They specialize in long-term pipeline development, helping companies establish predictable growth channels. Website: growleads.io

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Lead Generation Paid Search Agency 52

Contently

MARCH 21, 2023

How did the output contribute to the overall customer experience and journey? The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Then, there is multi-touch attribution , which factors in all of the actions a buyer typically takes during the sales cycle.

Top of Funnel 151

Top of Funnel Multi-Touch Attribution Paid Content Budget Programs 151

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. Write for the Funnel.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

NOVEMBER 21, 2017

Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

Oktopost

AUGUST 17, 2022

Are you using the right social media management solutions to increase the impact of your organization’s social media campaigns on the business? You’ve probably heard of Mega International – the global SaaS software company for Enterprise Architecture, Business Process Analysis, Governance, Risk and Compliance, and Data Governance.

Enterprise Management 174

Enterprise Management Social Media Top of Funnel Work Management 174

SocialPilot

MARCH 28, 2025

Review syndication is the process of distributing customer reviews across multiple platforms, ensuring they appear on retailer websites, brand websites, and other relevant channels. This process often includes: Filtering reviews based on relevancy, recency, and star ratings. Thats where review syndication comes in.

Business 78

Business Work Management Marketing Management Lead Ranking 78

SmartBug Media

FEBRUARY 19, 2025

In a recent podcast, Tonia Speir, SmartBug's Senior Sales Executive, and Tabitha Young, SmartBug's Director of Account Strategy, shared insights into the senior tech market and strategies that can help these companies succeed. This is where HubSpots marketing automation can be invaluable.

Multi-Touch Attribution 59

Multi-Touch Attribution Marketing Strategy Marketing & Strategy Multi-Channel 59

Single Grain

APRIL 17, 2025

This strategy, coupled with aligning sales and marketing, can increase revenue by 208%. Complexity management : Orchestration across multiple teams and channels. Unifying sales and marketing: Both teams may work on separate goals. Resource constraints : Limited team capacity for manual personalization.

Account Based Marketing 52

Account Based Marketing ABM Multi-Touch Attribution Organization 52

sagefrog

FEBRUARY 13, 2025

By integrating targeted digital campaigns, data-driven insights, and multi-channel outreach, healthcare organizations can position themselves as trusted leaders, navigate long sales cycles, and drive sustainable growth in an increasingly complex environment.

Work Management 59

Work Management Marketing Management Marketing Automation Services B2B Marketing 59

KoMarketing Associates

SEPTEMBER 11, 2018

Analyze Your Content Funnel. We also started mapping the content to the buyer journey. For each of our keyword themes, where did the keyword fall within the journey and what content did we have to support it? Finding Content Gaps: Moving Buyers Through the Funnel. Go Multi-Channel.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Inbox Insight

APRIL 14, 2025

Quality leads are harder to find while dealing with data privacy concerns, budget constraints, and complex buyer journeys. Intent data shows you what prospects are doing before they enter your funnel, allowing for precise targeting, better budget use, and improved sales alignment.

Intent Data 52

Intent Data Ideal Customer Profiles Lead Generation Intent 52

Marketri

SEPTEMBER 25, 2024

Unlike the typical senior leader who heads up a single functional area, the Fractional CGO’s domain is much broader: They serve as an organizational growth catalyst, aligning and synchronizing critical functions that all contribute to revenue growth but often operate in isolation—such as sales, marketing, customer service, and product.

Top of Funnel 62

Top of Funnel Sales Management Demand Generation Agencies Enterprise Management 62

Inbox Insight

JANUARY 30, 2025

For Demand Generation Managers, its about crafting scalable campaigns that zero in on specific market segments, ensuring that every effort counts. This framework breaks it into manageable steps, ensuring every action contributes to attracting, engaging, and converting the right prospects: 1.

Lead Generation 52

Lead Generation Ideal Customer Profiles Marketing Budget Sales Qualified Leads 52

Inbox Insight

JANUARY 23, 2025

In this blog, well explore the concept of brand to demand and its significance in B2B marketing, along with actionable strategies that companies can use to engage buyers and achieve their marketing objectives. Research shows that 90% of buyers engage more with content from brands they recognize. What does brand to demand mean?

Top of Funnel 52

Top of Funnel Demand Demand Generation Agencies B2B Marketing 52