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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Poor use of technology and automation.

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Survive and Thrive: Manage Your Marketing Budget Through Tough Times

Heinz Marketing

Yes, this practice is frowned upon by many software providers, and often discouraged by multi-factor authentication – but there are sometimes ways around it. You don’t have the budget to spread your message across the world so focus on those most likely to buy and what they need. In addition, look at opportunities to share licenses.

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Account Based Marketing Examples: Effective ABM Strategies to Target High-value Accounts with Long Sales Cycles

New North

The evolution of ABM in B2B sales cycles reflects a shift from broad-based marketing to hyper-targeted, account-specific strategies. This approach proves particularly effective for tech companies dealing with complex products, long sales cycles, and multiple decision-makers within each account.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics?

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Go deeper than demographics and even firmographics.

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How to Set Long-Term Marketing Goals for B2B Organizations

Launch Marketing

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. What about expanding your marketing automation efforts or supporting sales and the channel? Create a Marketing Plan Focused on Key Goals.

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Strategic Marketing Budget and Business Goal Alignment for 2022

Walker Sands

All organizations, no matter their size or structure, should start by considering the core goals of the business for the year ahead and understanding long-term growth plans. Creating a Strategic Budget . This will help you see which channels should continue to be prioritized. In the long term?