Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. – Case studies (65%). – White papers and research reports (59%). The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. 67% of all emails are opened on a mobile device (smartphones and tablets), and smartphones alone make up 50% of all opens.

Stats 79

Stats Email Marketing Trends Work Management 79

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. High-performing websites got significantly more mobile traffic than the chasing pack.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Go Beyond SEO

SEPTEMBER 24, 2020

Research shows that Coronavirus has turbocharged a shift to e-commerce business for many Americans. Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. Somewhat surprisingly, print media is twice as popular as pay-per-click (PPC) advertising. But what lies ahead?

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Mobile remains the best way to engage people with push notifications. Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Go Beyond SEO

SEPTEMBER 24, 2020

Research shows that Coronavirus has turbocharged a shift to e-commerce business for many Americans. Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

ClearVoice

MARCH 31, 2021

January 2021 — LinkedIn launches Marketing Labs for its advertisers. For marketing advertisers that work with B2B clients, the LinkedIn advertising platform is considered a bit of a mystery until now. March 2021 — Pinterest hosts its first global advertising summit virtually. Social media updates for Instagram.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

ClickZ

APRIL 18, 2020

Mobile gaming: 21.1% One particular point of interest is that while mobile online browsing (especially with young people) has been increasing over the past several years, 39.4% One particular point of interest is that while mobile online browsing (especially with young people) has been increasing over the past several years, 39.4%

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Unbounce

JANUARY 13, 2022

More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. In this post , you’ll find five advertising hacks to help you tackle privacy restrictions. For example, a jaw-dropping 2018 study showed that 29.5% Here’s how we’ll use ‘em in 2022. So get a step ahead. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low. Learn more.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales. Pew Research Center ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Porch Group Media

FEBRUARY 16, 2021

Disruptive Advertising ). In research by DemandMetric and Return Path from Validity, The State of Email Marketing 2021 Report, respondent stated that communications and brand awareness were top email marketing objectives: 71% – Communicate with customers 69% – Build brand awareness 64% – Communicate with prospects.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. Source: Pew Research Center. billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 60% of Google’s searches come from mobile devices.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Outgrow

DECEMBER 17, 2020

So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. According to a study , 94% of B2B content marketers changed their content marketing strategy to adapt to the changing dynamics of marketing in the post COVID world. Paid Advertisement Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

EveryoneSocial

OCTOBER 29, 2018

Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. But before we dive in, let’s first get some fascinating general social media stats. PEW Research ). PEW Research ). PEW Research ). Pew Research Center ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat!” “There’s no doubt that online video marketing is on the rise.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Hubspot

JULY 22, 2016

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.). 11 Ad Blocking Stats You Need to Know. Image Credit: PageFair.

Stats 28

Stats Paid Search Agency Ads Mobile Advertising 28

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. Zero in on zero click mobile searches.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Porch Group Media

MARCH 16, 2021

This can include interactions on your website experience, with customer service, during purchase and check-out, through email, a mobile app or on your social media sites. In research by PWC, the importance of the customer experience is put into great perspective. Take a look at some of these fascinating stats: .

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

Hubspot

DECEMBER 11, 2019

To find out, I dove deeper into the cold, hard facts that researchers have discovered about the generational similarities and differences. However, mounting research shows that Gen Z and millennials are more different than we think. Gen Z is more likely to make mobile purchases. Source: Think With Google.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Sprout Social

APRIL 22, 2019

While businesses still use photo ads and carousel ads, they’re growing increasingly fond of the video advertising format. A study by Locowise found that video content managed to reach 13.4% The study found that videos engaged 5.49% of the audience reached while the engagement rate for photos was 4.67%. Source: Locowise.

Facebook 104

Facebook Practices Video Marketing Ads 104

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. Also, over 80% of advertisers set aside around 10% of their marketing budget for affiliate marketing projects.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Digilant

FEBRUARY 23, 2021

This shopping strategy spans both digital and brick-and-mortar channels, to add complexity to advertisers’ situations. Consumers may research and select a product online, maybe even add it to their cart, but they’ll pick up the product in-store while running errands over the weekend. What is Omnichannel Marketing?

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

Bluetext

OCTOBER 14, 2022

The typical stereotypes of people who partake in this hobby are far from reality; 70% of gamers are over the age of 18, 46% of gamers are female, and only 2% play out of their parent’s basements (actually, we made that last stat up). Video In-Game Advertising. Native In-Game Advertising. Audio In-Game Advertising.

Paid Search Agency 26

Paid Search Agency Advertisements Advertising Mobile Advertising 26

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Market Research: Gain insights into market trends and emerging needs within your target industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Choozle

FEBRUARY 12, 2019

There’s plenty of data around the value of various digital marketing and advertising efforts, but it’s often outdated or hidden inside of a long-form blog post. Marketing Stats You Need to Know. Content marketing gets 3X more leads than paid search advertising. percent of all clicks belonged to mobile.

Validation 43

Validation Paid Search Agency Marketing Management Mobile Advertising 43

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Delivra

FEBRUARY 13, 2019

While email marketing may seem old school, it’s proven to be superior to other popular strategies, like advertisements and social media. Studying your competitors. If you’re avoiding purchasing an email service provider for fear of the cost, consider the stats we discussed earlier: Automation increases opens and clicks.

Automation 81

Automation Marketing Automation Services Work Management Marketing Management 81

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Marketing Insider Group

NOVEMBER 4, 2019

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. More than attachments to traditional advertising challenge those enterprises who haven’t taken full advantage of content marketing. Enterprise Content Challenges by the Numbers.

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154