Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Over the course of an hour, the panel weighed in on the state of marketing, the changes that our industry is undergoing, and what the next three to five years will bring.

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Marketo CMO Thought Leadership Top of Funnel 48

Adobe Experience Cloud Blog

OCTOBER 1, 2013

Author: Eric Kim The race to mobile has become a stampede. The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

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Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

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Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. Digital advertising is a marketing tactic that leverages the internet and its properties to deliver promotional ads to consumers on various channels. Marketers Have Greater Targeting Capabilities.

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Advertisements Advertising Multi-Channel B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 18, 2016

New business models are being created rapidly, harnessed by a proliferation of mobile endpoints and ubiquitous data that enables a meaningful shift in engagement. Uber uses technology and mobile devices to connect a marketplace of individuals who need rides to individuals with cars. Technology is Empowering Marketing.

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Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. billion ($2.69 billion) in 2015, to £3.39 billion ($4.58

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Buy B2B Enterprise Management B2B Thought Leadership 56

Adobe Experience Cloud Blog

JULY 27, 2016

Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Many marketers out there are making similar decisions, in which features and functionality are ultimately weighed against platform cost.

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Marketing Automation Services Marketing Automation Work Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 16, 2015

Author: Dayna Rothman The Marketing Nation Summit has come to a close! As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. There is so much to talk about when it comes to modern marketing.

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B2B Thought Leadership Multi-Channel Thought Leadership Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. Mobile Video Ads. Measuring the ROI of Mobile Video Advertising. Native Advertising.

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Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Author: Tanya Chu What does it mean to be a data-driven marketer? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. How do you even get started? First, let’s talk about data. But what actions should you take?

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Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Adobe Experience Cloud Blog

MAY 19, 2014

There were two fantastic keynotes, 14 sessions (on topics ranging from social media intelligence to taking your marketing global), and over 2,800 attendees…were you one of them? Opening Keynote: Mobile Moments. What moments can marketers start taking advantage of today? When: Website, Mobile, Advertising.

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Multi-Channel Marketo Mobile Advertising Cross-Selling 48

Adobe Experience Cloud Blog

MARCH 24, 2015

It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. March Madness is a Lesson in Cross-Channel Availability. Simply put: March Madness is fun and multi-channel. What is March Madness?

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Storytelling Advertising Channels B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Marketing #FOMO, anyone? As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. of internet users who are on it?

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Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

FEBRUARY 20, 2014

Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them. When she opens the company’s mobile app, Hawaiian ticket offers are what she sees.

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Personalization Marketing Websites Industry CMS Multi-Channel 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

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Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

SEPTEMBER 21, 2015

and how can other marketers follow suit? It almost goes without saying these days, but marketers don’t define customer journeys. We can learn from this: every marketer, regardless of industry, has plenty of hand-raisers out there who would be happy to fill out your survey or quiz. Customers do. It’s that simple.

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Loyalty Marketing Management Marketing Automation Services Paid Search Agency 48

Adobe Experience Cloud Blog

JUNE 5, 2013

In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. As a Solutions Consultant here at Marketo, I speak to financial services companies on a regular basis. Mobile Marketing is Exploding. Traditional Advertising is Dying.

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Work Management Marketing Management Marketing Automation Services Service 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

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Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Adobe Experience Cloud Blog

MARCH 4, 2016

Now, after about 10 months since its launch, Facebook announced it will open Instant Articles to all publishers on April 12 at their F8 conference—raising the question for content marketers everywhere, “Is this for me?”. It even allows you to serve ads on your content, opening up a new advertisement channel.

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Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans.

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Planning Customer Surveys Multi-Touch Attribution Trends 48

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

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Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

JULY 20, 2015

Author: Amber Tiffany Marketers are trained masters in the art of digital analytics. It turns out phone calls hold a ton of valuable (even essential) marketing insights. Here are 10 marketing insights you can only gain from phone calls: 1. It’s no secret digital marketing drives phone calls. Multi-touch Attribution.

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Paid Search Agency Multi-Touch Attribution Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

MAY 23, 2014

As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. The Marketing U-Turn. Author: Aine Dundas I was stumped.

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Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Adobe Experience Cloud Blog

NOVEMBER 4, 2013

What marketing tips could we glean from the Google and Nestle partnership? This makes Google look like a thoughtful employer – they even know what kind of chocolate their employees like. Make it easy for people to share by publishing the news on all of your active social media channels. Modern Marketing' Not-to-be missed.

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Google Advertising Agencies Brand Identity Branding 48

Adobe Experience Cloud Blog

SEPTEMBER 18, 2013

Author: Phillip Chen Recently our company went through some routine team changes, leaving me serendipitously with our Vice President of Marketing as my manager. No, unfortunately, our VP of Marketing does not. My VP of Marketing asked me a simple question, but the answer required opinions I had not formed. Do You Have a Vision?

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Marketing & Strategy Marketing Strategy Planning Allocation 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT.

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Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 20, 2017

Author: Stefan Bhagwandin Marketing automation means a lot of things. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. The best way to understand the value of mobile marketing automation is to break it up into actionable pieces.

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Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

Adobe Experience Cloud Blog

JUNE 26, 2013

As a result, consumers and businesses alike have revised their expectations of software providers and demand a different customer experience- calling for significant changes in R&D, but also in Sales and Marketing. In the Cloud world, marketing cannot cease…or even slow down following the deal-close.

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Paid Search Agency Software Creativity Companies 48

Adobe Experience Cloud Blog

APRIL 15, 2014

In fact, as I was writing that last sentence , I received an email that began: “Big data is a top concern of marketers around the world – it has the potential to change nearly everything about the way they do business.” Suggestions : “We thought you may also like…” was a nice upsell opportunity. Modern Marketing'

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Buzz Multi-Channel Thought Leadership SMS 48

Adobe Experience Cloud Blog

OCTOBER 16, 2017

It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. In this blog, I’ll cover how to use mobile marketing and email marketing to connect with customers in meaningful ways. Mobile Marketing: Capturing Consumers’ Attention on the Go. Mobile Wallet.

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Mobile Marketing Email Marketing Work Management Marketing Management 134

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. This initial search may complete, then reinitiate later with a mobile application search that continues on social networks. Traditional Marketing vs. the Future.

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Multi-Channel Advertising Channels Paid Search Agency Planning 48

Adobe Experience Cloud Blog

JULY 25, 2016

Author: Ashika Balani With rapidly evolving digital marketing and the proliferation of devices, marketers are faced with the challenge of staying ahead, or simply keeping up, when it comes to capturing and keeping their audience’s attention. You go it—the use of a mobile device. How can they do it? In fact, in the U.S.

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Mobile Marketing Practices Marketing & Strategy Marketing Strategy 48

Adobe Experience Cloud Blog

NOVEMBER 29, 2017

The more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people. Now, in the Engagement Economy , marketing is a two-way dialogue and marketers talk with people. Marketers today are still trying to be everything to everyone. Stay tuned. TechCrunch.

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Adobe Experience Cloud Blog

JULY 16, 2018

Sometimes it can appear to be such a distant vision or complex idea to capture audience interests and then extend ongoing messaging through preferred channels of communication for each individual. But how can we do this in the most streamlined fashion without overwhelming our marketing resources?

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Ad Frequency Multi-Channel Paid Search Agency Thought Leadership 115

Adobe Experience Cloud Blog

MAY 13, 2013

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. Great mobile experience. That’s why visual content is becoming an important way to engage – especially with our audience of marketing professionals. Social validation.

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Marketo Practices Merchandising Best Practices 48

Adobe Experience Cloud Blog

FEBRUARY 3, 2017

Author: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. Many consumer marketers have rightly sought out e-commerce platforms to drive revenue, without recognizing that their brand must first establish enough consideration collateral to support a purchase decision.

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