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Machine Learning for eCommerce and SMB (Guest Post)

MarketMuse

The post Machine Learning for eCommerce and SMB (Guest Post) appeared first on MarketMuse. Machine learning helps to identify patterns and trends that can lead to greater profitability.

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84% of consumers want to buy from small businesses this holiday season

Martech

Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. But in 4Q, shoppers also show an interest in buying from SMBs. SMB decision makers in retail and other industries and 500 U.S.

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6 Things All SMB Websites Need to Succeed

Sharpspring

What exactly do SMB websites need to include in order to best help boost your business? Your site’s specific function will, of course, depend somewhat on your industry and marketing strategy. The right domain allows you to promote your website on marketing materials and rank higher in search results. A 24/7 salesperson?

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Investing in Digital Marketing.

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Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce Marketing Cloud

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. And the market is big: In 2021, the number of digital buyers is expected to reach an incredible 2.14 billion across the globe – the largest audience recorded.

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How SMB eCommerce retailers can turn everyday challenges into sales

Biznology

Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. This will help to identify primary markets.

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How to Market a Small Business On a Budget

Salesforce Marketing Cloud

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account.