Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR. Placement PR.

PR 100

PR Press Paid Search Agency Lead Ranking 100

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. How much are you spending on trade shows?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Brandpoint

MARCH 27, 2020

As a social media manager and marketer, you already know how unpredictable the internet can be — that comes along with the job! The economy is a ffected, people’s schedules and routines are changing, and resources are scarce. Do you manage your brand’s social media channels? If so, this one’s for you. Listen to Your Audience.

Social Media 133

Social Media Marketing Management Media Trade Show 133

Contently

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

markempa

JUNE 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Sprout Social

SEPTEMBER 12, 2022

They can be years-long partners, or campaign-based resources, which is increasingly popular. If you don’t have the resources to grow or train a social team, an agency is a must. And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Drop & Hook.

Work Management 88

Work Management Marketing Management Paid Social Agency Advertising Agencies 88

Golden Spiral

SEPTEMBER 15, 2021

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Factor marketing collaterals into your budget. What to Look for in a Marketing Agency.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Heinz Marketing

DECEMBER 20, 2017

By Brian Hansford , VP of Client Services for Heinz Marketing. At one time in the not too distant past, the practice of B2B marketing focused heavily on communications activities such as advertising, direct mail, trade shows, brochures, and PR. Marketing did a good job if sales numbers were close to the goal.

B2B Marketing 53

B2B Marketing Planning B2B Work Management 53

Convince & Convert

FEBRUARY 28, 2012

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

Cost Per Thousand 139

Cost Per Thousand Advertising Agencies Paid Search Agency Planning 139

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Product marketing teams can report to product (as it does at Samsung) while others sit in marketing (like it does at Apple).

Product 133

Product Enterprise Management Work Management Planning 133

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Lake One

MARCH 24, 2020

As the modern economy evolves – manufacturers and industrial firms may find themselves wondering how to get more sales opportunities in a quickly changing sales and marketing environment. Industrial Lead Generation with Account Based Marketing. Centralize Marketing if you Sell Through Distributors. It serves two purposes.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

Biznology

JULY 23, 2014

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights. What should marketers take away from these observations?

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. The best marketers don’t rely on one specific tactic to generate leads. Improve the alignment between Marketing and Sales. Topic #1 — Lead generation is king. Put you customer first.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Hubspot

JUNE 1, 2023

Attending industry events or trade shows can be beneficial in helping you land a new role quicker…” To increase your chances of getting a job through LinkedIn, do the following: Update your profile to ensure that all information is relevant and up-to-date. Don't forget the power of face-to-face networking either.

Tips 69

Tips Peer-to-peer PR Ideal Customer Profiles 69

Sword and the Script | B2B

JUNE 8, 2021

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. Most events of a marketing nature will remain virtual for the foreseeable future. Need help with marketing or PR? Try our services. webinars last year.

Top of Funnel 61

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 61

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JUNE 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

Webbiquity

OCTOBER 4, 2013

To drive more repeat (bookmarked) direct visits, offer resources, additional products/services, support and other reasons, including regularly updated content, for customers to keep returning to your site. Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. .

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

To drive more repeat (bookmarked) direct visits, offer resources, additional products/services, support and other reasons, including regularly updated content, for customers to keep returning to your site. Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. .

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

The Point

MAY 30, 2013

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. One of the primary added values of working with a third-party agency is that they bring a fresh perspective to your ongoing marketing initiatives. marketing agencies marketing agency skype'

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

SWZD

OCTOBER 2, 2019

We continue to learn from marketing leaders at BitDefender as we interview Alison Harris , Worldwide Head of Enterprise Digital Marketing. Ali described how she literally learned about marketing at the dinner table growing up: “When I was very young I wanted to be a cop or a vet. Mentors and Go To Resources.

CMS Development 48

CMS Development Enterprise Management Planning Work Management 48

KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. Event/Trade Show Review. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. Event/Trade Show Review. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

Link Building 120

Link Building Tactics Ad Building B2B 120

Allocadia

DECEMBER 22, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. • How much are you spending on trade shows?

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Biznology

JUNE 28, 2013

If you had $1,000 to spend as a marketing challenge, how would you spend it? As a business owner, what would you do with $1,000 to spend on marketing? If you don’t make a plan for your marketing spend, the money will vanish into thin air. Cost: Varies, depending on whether you retain a PR pro or distribute yourself.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Allocadia

APRIL 16, 2019

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. How much are you spending on trade shows?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Factor marketing collaterals into your budget. What to Look for in a Marketing Agency.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

markempa

NOVEMBER 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Bluetext

MARCH 10, 2021

The past couple of years has ushered in a number of changes for the marketing strategies of major defense and global technology brands serving the federal government. As a trusted marketing and PR agency to B2G clients, Bluetext has seen a massive shift towards digital marketing initiatives in a short amount of time.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Content Marketing Marketing Agencies 1 26

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Factor marketing collaterals into your budget. What to Look for in a Marketing Agency.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

Hubspot

MAY 18, 2015

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Tweet This Stat ). Tweet this Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28