Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. What Is Performance Video? What about user-centricity?

Planning 270

Planning Marketing Plans Video Marketing Content Marketing 270

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

KoMarketing Associates

FEBRUARY 7, 2018

Facebook continues to be a popular platform among marketers, but how big is its return on investment? Furthermore, how does video content perform across the website? To better understand its overall impact on marketing strategies, Buffer and Social Media Week recently conducted the “State of Social 2018.”

Facebook 249

Facebook Video Marketing Social Media Content 249

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Guest post by Nina Petrov.

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! All in all, outbound marketing is not what it once was. Explainer Videos. Video marketing is valuable throughout the sales funnel. Social Media Promotions and Offers.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Quick Takeaways. Storytelling.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

illumin

NOVEMBER 10, 2023

But where is the social network now? Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates. Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. The Challenges of B2B Marketing in the Current Digital Environment.

B2B Marketing 276

B2B Marketing B2B Thought Leadership B2B Thought Leadership 276

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

APRIL 2, 2014

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. These top networks have been covered each of the last 4 years. I like Slideshare because it is a completely different kind of content from blogs, tweets and videos.

Social Networks 100

Social Networks Business Youtube Viral Marketing 100

Oktopost

MARCH 11, 2020

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before.

Youtube 113

Youtube Video Marketing Marketing & Strategy Marketing Strategy 113

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Types of social media.

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Total reviews: 339. Average user rating: 9.53 (out of 10).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. It means that for companies to succeed with online content marketing, they have to adapt.

Distribution 343

Distribution Tips Peer-to-peer Marketing & Strategy 343

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 125

Social Media Social Marketing Tactics B2B Marketing 125

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Here are several of the best deals this season, across SEO, video editing, and other task areas. Instagram Marketing. Video Editing.

Marketing Automation Services 254

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 254

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 307

Social Media Advertisements Advertising Spyware 307

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” The News Feed made Facebook an actual social network.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Biznology

APRIL 29, 2019

IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more effectively than your competition can pay big dividends. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018.

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

DivvyHQ

JANUARY 27, 2023

As video becomes an increasingly important part of content marketing, it's important to have the right tools in your toolkit. Check out our latest article to see the best video tools for marketers in 2023.

Video Marketing 88

Video Marketing Tools Best Practices Marketing Management 88

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

Video Marketing 115

Video Marketing Best Practices Cross-Selling Social Media 115

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.

Budget Programs 116

Budget Programs Video Marketing Tools Marketing & Strategy 116

Vidyard

NOVEMBER 19, 2020

To understand what a dramatic change recruiting has undergone, just consider the rise of recruitment videos. In this year alone, we’ve gone from an environment where mingling at networking events full of hundreds of unmasked strangers was normal to one where nearly every office is virtual, we all wear sweats, and we live on Zoom.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. This year, plan for more changing audience preferences and deeper social media fragmentation. Retailers go all-in on Instagram and TikTok.

Social Media 105

Social Media Allocation Media Marketing & Strategy 105

Heinz Marketing

MARCH 4, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Social media can be used for a variety of things, including: Expressing yourself. Networking / connecting.

Paid Content 133

Paid Content Social Media Media B2B 133

Contently

JUNE 27, 2016

That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos. It also boosted the company’s sales by over 600 percent , proving how much small businesses can profit from video marketing.

Small Business Marketing 114

Small Business Marketing Video Marketing Business Budget Programs 114

Vidyard

NOVEMBER 21, 2018

“Defining your target market is one of a marketer’s most important tasks.” ” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. This information is invaluable to any marketer.

Buyer Personas 129

Buyer Personas Video Marketing Budget Programs Startups 129

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Spiralytics

MAY 30, 2024

This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. But with the plethora of social media platforms available in the Philippines, where should you focus your efforts to maximize your marketing impact?

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Facebook offers various video content formats that marketers can use to engage with their target audiences.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, with video spending in 2024 expected to reach $85.52

Newsletter 95

Newsletter Spending Linkedin B2B Marketing 95