Crimson Marketing

FEBRUARY 19, 2013

Humanizing your brand builds brand/customer loyalty by allowing you to create an emotional connection with your customers. Create brand ambassadors and evangelists. Don’t forget your netiquette. Hire for humanization. Know thyself. Check out the article in it’s entirety here.

Brand Identity 100

Brand Identity Branding Loyalty Process 100

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 322

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 322

EveryoneSocial

DECEMBER 26, 2018

How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? You have heard the buzzwords… be human, speak human, humanize your brand. Aren’t we all human? Why do we have to work so hard to be human?

Social Media 63

Social Media Brand Identity Branding Media 63

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Convince & Convert

JULY 25, 2012

Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. But when it comes to imbuing corporate Twitter accounts with a similar measure of personality and humanity, we often fall down on the job. This can chip away at brand trust and brand value.

Twitter 133

Twitter Brand Identity Branding Advertising Agencies 133

Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs. Being “authentic” for a brand means that the brand is genuine and true to itself. What is Authenticity?

Marketing AI 334

Marketing AI Lead Ranking Lead Scoring Copyright 334

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. Action strategies are clearly outlined and provide a blueprint for success.

Planning 156

Planning Work Management Cold Calling Marketing & Strategy 156

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. The top five brands for 2019 were: Whole Foods. Don’t be afraid to admit your mistakes.

Trust Marketing 358

Trust Marketing Content Marketing Ad Building Content 358

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 209

Content Marketing Work Management Paid Search Agency Marketing Management 209

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

Planning 361

Planning Paid Search Agency Content Marketing Advertising Agencies 361

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It’s about creating a memorable experience that resonates with your audience to create connections on an even deeper level.

Storytelling 209

Storytelling Brand Identity Branding Paid Search Agency 209

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 249

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 249

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

Golden Spiral

DECEMBER 4, 2018

Why Is an “About” Section Important on Your Website? Humanizing your brand is one of the most effective ways to differentiate your company and product from your competitors. So, showcasing the who and the why behind your products, services, and brand is essential to your success.

Branding 48

Branding Brand Identity B2B Paid Search Agency 48

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Branding 113

Branding Brand Identity B2B Thought Leadership Paid Search Agency 113

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. A unique attribute of the human mind is imagination. While AI can process vast amounts of data and generate highly sophisticated outputs, human creativity is driven by emotions and experiences that no machine can replicate. We really don’t know.

Marketing AI 219

Marketing AI Ethics Creativity Marketing Automation Services 219

Marketing Insider Group

JUNE 29, 2020

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. Understanding your customer does. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. All the data in the world can’t replace human connection. Does it matter?

Lead Scoring 363

Lead Scoring Lead Ranking Trust Marketing Marketing & Strategy 363

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 237

Marketing AI Ethics Content User-Generated Content 237

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field.

Thought Leadership 135

Thought Leadership Work Management Marketing Management Opinions 135

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Salesforce Marketing Cloud

MAY 20, 2024

We surveyed thousands of marketing leaders about today’s marketing trends. Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What’s top of mind for marketers?

Marketing AI 126

Marketing AI Trends Planning Paid Search Agency 126

DivvyHQ

APRIL 20, 2017

Considering the speed and manpower requirements of the content marketing game, many practitioners have debated over whether small companies are at a disadvantage. David’s brand is more human, his content is connecting with his consumers on a personal level, and his company is building a deeper level of trust with each interaction.

Branding 40

Branding Brand Identity Class Transparency 40

Martech

FEBRUARY 7, 2024

I remember when the web was brand new, unknown and scary to many people. There will be a significant movement toward improving people’s problem-solving skills as they learn to use automation with their human brains. If all your marketers do is spit out the same thing repeatedly, they’re not adding much human value.

Marketing AI 120

Marketing AI Paid Search Agency Cross-Selling Ethics 120

Optinmonster

APRIL 10, 2024

Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. They are honest about their marketing motives.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Marketing AI 129

Marketing AI Paid Search Agency Work Management Marketing Management 129

The Marketing Blender

DECEMBER 20, 2023

In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. Winning in this crowded space requires businesses to elevate their marketing efforts.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Convince & Convert

MAY 28, 2024

Belonging is one of the five human needs according to Abraham Maslow, and is a major source of overall human motivation. So it’s no surprise that the need for wanting to be accepted by a group of people, and to feel seen and heard, is what humans seek in most interactions.

Social Media 123

Social Media Communities Ad Building Media 123

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Contently

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. 2024 Visual Trends Marketers Need to Know About 1. Sometimes, that feedback is good, and other times, not so much.

Marketing AI 78

Marketing AI Trends Marketing & Strategy Marketing Strategy 78

The CSI Group

AUGUST 2, 2019

The ground shifts beneath marketers’ feet every few months, it seems. It’s hard not to feel like you’re constantly struggling to keep up. Learning a new discipline or technology takes time, and by the time you accomplish that, the next Big Thing has already supplanted it.

Brand Identity 52

Brand Identity Branding B2B Content 52

The Marketing Blender

MAY 13, 2024

In B2B marketing, professional services is an industry that requires a specialized approach. After all, you are often selling your “smarts” (expert knowledge that drives value in the service) instead of a tangible product. The people you sell to must be able to trust that you know more than they do about your area of expertise.

Marketing Budget 98

Marketing Budget Service B2B Marketing B2B 98

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Are you ready to shift your team into high gear? You want to capture more leads.

Marketing Automation Services 126

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 126

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Choose a regular business name for your mailbox instead.

Email Marketing 131

Email Marketing Marketing Management Salesforce.com Deliverability 131

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. Generative AI (genAI) is an incredible breakthrough , but it’s not human, and it’s not going to do exactly what people think it should do.

Marketing AI 113

Marketing AI Allocation Generation Planning 113

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? It’s that enchanting time of year when we exchange our old marketing hats for shiny new ones. We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year?

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 103