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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

We recommend all marketers consult with legal counsel on how best to fully comply with GDPR. If you use a marketing automation platform such as Marketo , that software will track anonymous visitors to your Website by capturing their IP address and other information by means of a browser cookie. Update Your Privacy Policy.

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California Consumer Privacy Act (CCPA) and ActiveDEMAND

ActiveDEMAND

Update your privacy policy with info on Californian’s rights. We recommend: Update Your Privacy Policy: Be clear about the data you are collecting, add in info about Californians rights. Don’t request opt-in for at least 12 months after a Californian opts out. So what else needs to get done before 2020?

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

Drip campaigns are typically used in conjunction with a marketing automation platform. An email campaign is an email or series of emails designed to accomplish a specific marketing goal. Privacy Policy. Check out Apple 2022 mail privacy updates and how they can affect email open rates. Email Campaign.

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HubSpot’s July releases: A manager’s guide

Martech

This option previously required custom code, so this release can improve both user and customer experience if it complies with applicable privacy policies. there is now a built-in dismiss button that closes the banner if your website does not use the “Require Opt-in” functionality. Sign up for beta features yourself (beta).

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing. Marketers coming off of basic email-blasting software are often awestruck by the robust capabilities of their new marketing automation software.

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What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

Privacy Policies: Your privacy policies may need to be aligned with the new GDPR requirements and you will need to document your legal basis for processing personal data. This would include marketing automation systems (e.g. Do you have a cookie tracking system on your website? Google/DoubleClick, Bing).

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DealSignal vs. SalesIntel: Best SalesIntel Alternative

DealSignal

Integrates with marketing automation platforms like Marketo and Pardot. Privacy Considerations DealSignal: Offers robust controls for data privacy, including opt-out mechanisms and consent management tools. A transparent privacy policy outlines data collection and usage practices. GDPR, CCPA) is unclear.