licensing 
The Point
DECEMBER 5, 2023
House lists (customers, leads, and other opted-in contacts) are not immune. As that previous article made clear, emailing to anything but opt-in lists may be at odds with the license agreement of your marketing automation platform (MAP) or email service provider.) How should we approach the campaign differently?”
The Point
NOVEMBER 15, 2022
We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. Curious as to your opinion?”.
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Capstone Insights
SEPTEMBER 25, 2017
A surprising number of companies in B2B SaaS have multiple marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Challenges in having multiple marketing automation platforms.
Capstone Insights
SEPTEMBER 25, 2017
A surprising number of companies in B2B SaaS have two or more marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Beyond opt-out management is preference management. Challenges.
Valasys
SEPTEMBER 6, 2023
Arm’s IPO, expected to be the largest of the year, is anticipated to rejuvenate a somewhat lackluster IPO market, which has seen numerous prominent startups postpone their listing plans due to market instability. In its U.S. For the fiscal year concluding on March 31, Arm’s sales declined to $2.68
Adobe Experience Cloud Blog
AUGUST 13, 2018
If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Even if you don’t do business in Europe, you may soon have to adjust your marketing strategy to comply with new regulations.
ActiveDEMAND
MARCH 10, 2020
With Covid-19 threatening travel shutdowns, many marketing agencies and internal marketing departments are facing the prospect of having no one in the office. Design software, some installed SEO software, and anything else that’s license based on a per-computer basis may be more difficult or expensive to get going from home.
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