Act-On

NOVEMBER 8, 2024

The holidays are the busiest time for email marketers and 2024 is going to be no different. In today’s blog, we’re going to discuss how to develop an effective holiday email marketing strategy using time tested email deliverability management strategies. How are your campaigns performing now?

Planning 130

Planning Email Marketing Data Hygiene Deliverability 130

Webbiquity

NOVEMBER 19, 2024

What’s the most important attribute for success in B2B influencer marketing? How are budgets changing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year? The key to success? ” Why?

B2B Marketing 183

B2B Marketing Trends Planning B2B 183

Martech

MARCH 17, 2025

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.

Tactics 110

Tactics Work Management Tools Marketing Management 110

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Guest post by Eduard Klein. What You Should Know.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Trade Press Services

SEPTEMBER 30, 2024

But to maintain influence and ensure long-term success, thought leaders need more than just ideas—they need a strategic marketing plan. Why Thought Leaders Need a Marketing Plan Successful marketing doesn’t happen on its own. Businesses understand that to get results, a written plan is a must.

Planning 108

Planning Marketing Plans Thought Leadership B2B Thought Leadership 108

WordAgents

JUNE 17, 2025

Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. Marketing platforms move fast. Trying to reverse-engineer your own audience without help eats up budget and time. An agency tuned into your market has already spotted the patterns. Are you using it?

Paid Search Agency 195

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 195

Trade Press Services

APRIL 7, 2025

Still, many companies operate without a written plan. So, what plans are vital to organizational success? A business plan provides the foundation for overall strategy, operations, and long-term sustainability, while a marketing plan lays out the roadmap for customer acquisition, branding, and revenue-driving activities.

Planning 93

Planning Marketing Plans Allocation Enterprise Management 93

SendX

JUNE 9, 2021

Marketing, for one, has always been a big challenge for small businesses. Small businesses felt powerless against large corporations that had deep pockets for marketing and advertising spend. Digital marketing is changing all that. It is democratizing global market accessibility for small and big businesses alike.

Small Business Marketing 448

Small Business Marketing Enterprise Management Marketing & Strategy Marketing Strategy 448

Scoop.it

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117

Webbiquity

NOVEMBER 21, 2024

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups. Guest post by Indiana Lee.

B2B Marketing 161

B2B Marketing Work Management Planning Marketing Management 161

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 129

Social Media Marketing Budget Social Marketing Marketing & Strategy 129

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. At best, they may be segmented by company size (SMB, Mid-Market, Enterprise) but little else. In practice, customer marketing should be just as tailored and segmented as lead nurturing.

Top of Funnel 157

Top of Funnel Demand Generation Agencies Planning SMB 157

Heinz Marketing

DECEMBER 20, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing For companies today, a well-aligned and orchestrated marketing strategy is necessary to remain competitive and successful. What Is Marketing Orchestration? Solution: Break down barriers by centralizing data and fostering cross-functional collaboration.

Marketing Analytics Tools 98

Marketing Analytics Tools CMS Development Marketing & Strategy Marketing Strategy 98

Vision Edge Marketing

SEPTEMBER 10, 2024

for SUVs, making it the favorite brand among new car buyers and placing it first among mass-market brand car owners. Conduct customer and market research and use the results to meticulously construct each aspect of your value prop and develop detailed personas that represent the different segments of your customer base.

Customer Satisfaction 331

Customer Satisfaction Business Marketing Management Loyalty 331

Martech

JANUARY 31, 2025

Marketing isnt about tactics, tricks or tools its about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Marketing without strategy is just noise Marketing is not advertising. Marketing is a conversation. ” This is a lie.

Tactics 99

Tactics Planning Lead Ranking Lead Scoring 99

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. As market conditions evolve, so do the characteristics of your most valuable accounts.

Ideal Customer Profiles 104

Ideal Customer Profiles Planning Account Based Marketing Multi-Touch Attribution 104

Marketing Insider Group

OCTOBER 9, 2024

But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Some businesses are restructuring to have the CEO or CTO take on responsibilities for directing marketing campaigns. For decades, the CMO role has been a mainstay of the executive suite. Why is this happening?

CMO 300

CMO Paid Search Agency Companies Verticals 300

Marketing Insider Group

DECEMBER 5, 2024

Modern businesses need strong, thoughtful strategies to stay ahead. Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. Marketing teams streamline keyword strategies by understanding user behavior through CRM analysis.

Marketing Management 144

Marketing Management CRM SEO Lead Ranking 144

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition.

Marketing Analytics Tools 240

Marketing Analytics Tools Enterprise Management Product Work Management 240

WordAgents

APRIL 8, 2025

A good social strategy is powerful. As a business owner, understanding these psychological triggers gives you a tremendous opportunity to develop a social strategy that connects with your audience. As such, marketing strategies should align with your audience’s psychological needs.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Vision Edge Marketing

OCTOBER 29, 2024

To market effectively to your customer using AI prompts, you must first understand how AI algorithms function. Keep in mind these measures are at the tactics and activities levels of your growth plan. Have questions about how your company can embrace this evolution and refine your content marketing approach?

Marketing AI 312

Marketing AI Buy Marketing Analytics Tools Demand 312

Content Standard

OCTOBER 29, 2024

Campaign planning can often feel like an uphill battle. Overwhelmed by fragmented data, manual processes, and instinct-driven decisions, many marketers find themselves wasting time and missing valuable opportunities. This collaboration fosters the development of personalized and impactful content strategies.

Marketing AI 116

Marketing AI Marketing & Strategy Marketing Strategy Planning 116

Marketing Insider Group

JANUARY 27, 2025

Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Agencies optimize campaigns for better results with the latest tools and strategies. Outsourcing helps maintain budget control and avoid overspending. Businesses save time by delegating PPC management to professionals.

Demand Generation Agencies 284

Demand Generation Agencies PPC Paid Search Agency Advertising Agencies 284

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates.

Planning 146

Planning Paid Search Agency Webinar Metrics Advertising Agencies 146

Marketing Insider Group

OCTOBER 1, 2024

Quick Takeaways CRM reporting and analytics provide actionable insights that guide better business strategies. CRM tools enable precise customer grouping, leading to more targeted and effective marketing campaigns. Prescriptive analytics suggests the best course based on data insights, helping businesses improve their strategies.

CRM 283

CRM Analytics Customer Satisfaction Allocation 283

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

SmartBrief - Marketing

DECEMBER 3, 2024

The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. So what can marketers do to both respect consumers’ wishes while also ensuring their messages reach the right audiences? Privacy remains a concern for consumers.

Privacy 126

Privacy Advertising Agencies Planning Ad Exchange 126

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., For example, while many SEO best practices have changed over time, tactics like seeking to “be the best answer” to a specific query and writing for humans (while keeping search engines in mind) apply as well today as they did 25 years ago. How much faster?

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

Webbiquity

JULY 1, 2025

Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data. 96% of marketers say videos improve user understanding of their products. But in the world of marketing, it’s not that simple.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. This new era of skeptical consumers requires a radical shift in marketing strategy. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Planning 134

Planning Work Management Paid Search Agency Marketing Management 134

Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing AI 131

Marketing AI Effectiveness Planning Paid Search Agency 131

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Top of Funnel 122

Top of Funnel Marketing Funnels Planning Multi-Channel 122

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2B Marketing 343

B2B Marketing Marketing Budget Planning B2B 343

Salesforce Marketing Cloud

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. Many B2B marketers are finding success using the same social media strategies as B2C brands. What you’ll learn What is B2B social media marketing?

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109