Bionic

SEPTEMBER 16, 2024

There are many ways Artificial Intelligence (“AI”) will automate media planning and media buying workflow. With that in mind, let’s dive into seven opportunities for AI to automate media planning and media buying workflows. Create Media Strategy Data is everywhere. But your budget is limited.

Marketing AI 75

Marketing AI Media Plans Buy Planning 75

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Step-by-Step Guide to Creating a Successful B2B Marketing Plan Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays dynamic B2B landscape, building a robust marketing plan is crucial for sustained success. What is a B2B Marketing Plan? Lets get started!

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Lead Forensics

JANUARY 2, 2025

Executive Summary Your marketing plans executive summary captures the big picture. It is a snapshot of your high-level goals, key strategies, and expected outcomes. Think of it as your elevator pitch: concise and compelling, showing how your marketing initiatives align with broader business objectives.

Planning 52

Planning Marketing Plans Allocation B2B Marketing 52

MKT1

SEPTEMBER 23, 2024

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. If you’re at a later-stage startup, marketing planning often feels like a dreaded, check-the-box exercise to satisfy finance and executives. As a result, marketing planning processes miss the mark.

Planning 52

Planning Marketing Plans Marketing Budget Creation Demand Generation Agencies 52

Vision Edge Marketing

JANUARY 26, 2021

Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this episode. Strategy sets the course you will take to realize sustainable long-term growth. Strategy is brought to life with tactics.

Contingency Planning 246

Contingency Planning Marketing & Strategy Paid Search Agency Tactics 246

Scoop.it

OCTOBER 19, 2021

Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. But how many have a plan B specifically for content? This is where a content contingency plan comes in handy. What is a content contingency plan?

Contingency Planning 101

Contingency Planning Planning PR Content 101

Vision Edge Marketing

MAY 24, 2022

Today’s business leaders who want to grow their, market share, customer value, global footprint and competitive advantage need to have a strategy and plan for how to tackle and prepare for a world with more hard-to-predict events. industry and market reports from analysis. frequent conversation with customer.

Contingency Planning 264

Contingency Planning Paid Search Agency Business Terms and Conditions 264

Vision Edge Marketing

AUGUST 17, 2021

Plan to Win. Two contemporaries from the 20 th century offer good advice when it comes to planning. Plans are nothing, planning is everything” attributed to Dwight Eisenhower and “failing to plan is planning to fail” attributed to Winston Churchill. You can’t create too many contingencies.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Martech

NOVEMBER 18, 2024

Project management is more than just a tool to keep your marketing campaigns on track. It’s become a treasure trove of insights that, when used effectively, can help marketing teams anticipate challenges, seize opportunities and optimize resources. Tools and workflows are essential, but the real MVP is the data these tools generate.

Allocation 112

Allocation Work Management Practices Contingency Planning 112

Fuld & Company Blog

SEPTEMBER 11, 2024

Competitive intelligence and scenario planning tools help companies stay ahead of market trends and outsmart the competition In today’s volatile, uncertain, complex, and ambiguous (VUCA) world, your business needs more than just reactive strategies—it needs a proactive approach. What’s new in the 2nd Edition?

Planning 59

Planning Contingency Planning Template Class 59

Vision Edge Marketing

MARCH 21, 2023

In this episode we’ll explore seven success factors for scaling, with particular emphasis on planning, preparation, technology, guides and sherpas. And it can be particularly challenging because it often involves expanding into new markets, developing new products or services, and managing larger teams. The same applies to business.

Contingency Planning 237

Contingency Planning Work Management Marketing Management Business 237

Vision Edge Marketing

SEPTEMBER 21, 2021

Ever wish you had a crystal ball to see the future and plan accordingly? When it comes to processes to protect your future, these three are essential: Keep a pulse on the market and surveil risks. Now, let’s explore the second, plans. . Plan Long Ahead. Plans enable you to move into action mode, productively.

Contingency Planning 236

Contingency Planning Planning Marketing Management Eye-Tracking 236

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain growth? Considering these factors, where do they plan to invest to sustain growth?

Contingency Planning 246

Contingency Planning Business Work Management Planning 246

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Mastering Your B2B Marketing Budget: A Strategic Guide to Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays competitive B2B landscape, marketing plays a pivotal role in driving business growth. What is a B2B Marketing Budget?

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Budget Programs Allocation 52

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 125

Work Management Planning Marketing Budget Marketing Management 125

Hinge Marketing

JANUARY 31, 2022

Should you specialize and zero in on a specific market niche? They choose a strategy that combines elements of both approaches. This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. Here they use a differentiated marketing strategy.

Differentiation 173

Differentiation Work Management Marketing Budget Marketing Management 173

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. You need to have a robust crisis marketing strategy in such trying times. 7 Tips to Create an Effective Communication and Marketing Strategy in a Crisis. Develop Marketing Contingency Plans.

Work Management 134

Work Management Marketing & Strategy Marketing Strategy Marketing Management 134

Martech

APRIL 9, 2025

Dig deeper: How influencers and content creators are reshaping brand strategies 3. Celebrity endorsements are losing some credibility as audiences are increasingly skeptical of polished, high-gloss marketing. Exit strategy: What’s our parachute? Every endorsement should come with a contingency plan.

Contingency Planning 94

Contingency Planning Peer-to-peer Advertising Agencies Planning 94

Martech

JANUARY 22, 2025

Website builds, digital analytics implementations and marketing campaigns are all custom builds that start with a basic foundation. Your project plan should account for these risks. For example, what’s the backup plan if youre building a WordPress site and a critical plugin becomes unavailable?

Work Management 120

Work Management Marketing Management Contingency Planning Budget Programs 120

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right?

Trends 157

Trends Planning Work Management Content Marketing 157

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 143

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 143

Bluetext

SEPTEMBER 6, 2024

With the advent of commercial space travel, a new frontier has opened, not just for exploration but also for marketing and branding. However, with these opportunities come new challenges that require innovative strategies and forward-thinking approaches. For brands, this means there’s a new, almost limitless, platform for visibility.

Advertising Agencies 46

Advertising Agencies Brand Identity Branding Contingency Planning 46

Hinge Marketing

MAY 13, 2025

Acquiring other businesses, on the other hand, can quickly add new offices, revenue and headcount, as well provide access to new markets and hard-to-find talent, IP and skill sets. However, an acquisition growth strategy comes with serious challenges, as well. It wont be much better known in the acquired firms market.

Contingency Planning 71

Contingency Planning Acquisitions Work Management Case Studies 71

Valasys

APRIL 17, 2025

Projects with poor management stay within budget only 48% of the time. Strong construction accounting software and proper financial planning lead to project success. This piece shows proven ways and tools to control construction project budgets. Good budgeting controls costs and builds positive client relationships.

Budget Programs 40

Budget Programs Contingency Planning Planning Efficiency 40

Ivan Guzenko - Forbes

JUNE 16, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Marketing AI 109

Marketing AI Digital Asset Management Enterprise Management Work Management 109

Everything Technology Marketing

NOVEMBER 14, 2009

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

Planning 100

Planning Contingency Planning Marketing Analytics Tools Tactics 100

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.

Social Marketing 144

Social Marketing Planning Contingency Planning Work Management 144

Salesforce Marketing Cloud

OCTOBER 3, 2024

This demand-driven strategy hinges on accurate forecasting and seamless collaboration with suppliers, ensuring that the right products reach the right place at the right time. Despite these challenges, the JIT process remains a powerful inventory management strategy when implemented effectively. Why Use JIT Inventory Management?

Work Management 111

Work Management Marketing Management Allocation Customer Satisfaction 111

Vision Edge Marketing

APRIL 14, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. This is the domain of scenario analysis and planning. Improve Your Ability: Simulate, Practice, and Plan. Why use them in your planning?

Contingency Planning 162

Contingency Planning Planning Terms and Conditions Analysis 162

Customer Experience Matrix

MAY 23, 2012

Ask most marketers how they measure performance, and they’ll tell you they look at results: incremental revenue or return on investment if they’re available, or response rates if they're not. I agree that revenue is important, but humbly suggest that there’s more to marketing measurement than ROI. Benchmarks. Projections. Operations.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

ClearVoice

MARCH 6, 2020

As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. Learn how conducting a SWOT analysis can inform your overall business strategy and your content marketing efforts. | #ContentMarketing | #Business Click To Tweet.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

New North

MARCH 5, 2025

” I’ve sat across from countless marketing leaders at tech companies who share this exact frustration. The key lies in blending marketing and sales efforts into a cohesive strategy that maximizes every hour of work and every dollar spent. “We know we need to grow, but our team is stretched thin already.”

Ideal Customer Profiles 52

Ideal Customer Profiles Demand Generation Agencies Marketing & Strategy Ad Building 52

Orange Owl Blog

JANUARY 1, 2025

SaaS Marketing Top Reasons Why You Need a B2B SaaS Marketing Agency Vivek Goel January 1, 2025 Share : Table of Contents Introduction In todays hyper-competitive and rapidly evolving business environment, the B2B SaaS (Software as a Service) industry stands at the forefront of innovation.

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Paid Search Agency Paid Social Agency 52

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework. What is a Marketing Mix?

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Martech

NOVEMBER 1, 2021

At some types of organizations, if extra budget appears, it’s not that difficult to devote funds to other line items while in other situations there’s more required. In situations when budgeting is rather strict, it is important to think with the future in mind. Such timelines may not align with when funds are available.

Budget Programs 120

Budget Programs Work Management Marketing Management Contingency Planning 120

Hinge Marketing

JULY 18, 2019

Should you specialize and zero in on a specific market niche? They choose a strategy that combines elements of both approaches. This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. Here they use a differentiated marketing strategy.

Differentiation 103

Differentiation Work Management Marketing Budget Marketing Management 103

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 133

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 133