Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement.

Marketing Budget 144

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 144

Webbiquity

NOVEMBER 19, 2024

What’s the most important attribute for success in B2B influencer marketing? How are budgets changing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year? The key to success? ” Why?

B2B Marketing 183

B2B Marketing Trends Planning B2B 183

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. 7 More Essential B2B SEO tools 1.

Budget Programs 137

Budget Programs Enterprise Management CMS Development SEO 137

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. To be successful on social media, use data-informed strategies and follow best practices for each platform. Leverage social media platforms.

Webinar Metrics 176

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 176

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! So, if you’re not already thinking about your marketing budgets for next year, you could be falling behind. Resource planning. What is marketing’s role here?

Marketing Budget Creation 97

Marketing Budget Creation Marketing Budget Planning Budget Programs 97

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

WordAgents

JUNE 17, 2025

Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. Marketing platforms move fast. Trying to reverse-engineer your own audience without help eats up budget and time. An agency tuned into your market has already spotted the patterns. Act on their data instead.

Paid Search Agency 195

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 195

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. AI adoption. Less optimistic (1%).

Marketing AI 130

Marketing AI Planning Marketing Management Budget Programs 130

Martech

AUGUST 2, 2024

For over three billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. However, planning works better if marketers take a cue from how nature approaches change. “Oh, It’s an activity usually faced with dread.

Planning 114

Planning Marketing Budget Creation Marketing Plans Enterprise Management 114

Vision Edge Marketing

MAY 13, 2025

They may evaluate changes to the business model, growth strategy , operational process, or something else that will improve performance and their odds of success. Understanding the magnitude of change, and its potential impact demonstrates a thoughtful approach to change management and performance improvement and ensures a balanced strategy.

Urgency Marketing 239

Urgency Marketing Marketing & Strategy Marketing Management SWOT 239

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. Big budgets, big expectations, and the ever-present fear that you were throwing money at a giant, expensive, untrackable black hole. If there wasnt a clear strategy to convert attendees into paying customers, the event was essentially a sunk cost.

Planning 130

Planning Event Marketing Marketing & Strategy Marketing Strategy 130

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. I spend hours on competitive research each week, using a variety of software. In this blog post, I’ll share my top picks for competitor analysis tools to help you make an informed choice for your business.

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Marketing Insider Group

JANUARY 27, 2025

Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Agencies optimize campaigns for better results with the latest tools and strategies. Agencies optimize campaigns for better results with the latest tools and strategies.

Demand Generation Agencies 284

Demand Generation Agencies PPC Paid Search Agency Advertising Agencies 284

Trade Press Services

SEPTEMBER 30, 2024

But to maintain influence and ensure long-term success, thought leaders need more than just ideas—they need a strategic marketing plan. Why Thought Leaders Need a Marketing Plan Successful marketing doesn’t happen on its own. Businesses understand that to get results, a written plan is a must.

Planning 108

Planning Marketing Plans Thought Leadership B2B Thought Leadership 108

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. The long sales cycles in B2B raise the stakes because bad calls on lead gen cost more than just budget. It often demands technical writing, keyword planning, subject matter input, and a strong CMS infrastructure.

Cost per Acquisition 195

Cost per Acquisition Paid Search Agency Cost per Lead SEO 195

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 129

Social Media Marketing Budget Social Marketing Marketing & Strategy 129

Act-On

MAY 27, 2025

Onboarding new clients is exciting, especially after marketing and sales have worked so hard to capture their attention, show why the solution is the right fit, and close the deal. But as marketers know, thats just the beginning. When marketing can put some of that work on autopilot. But do you know what else helps?

Marketing Automation Services 182

Marketing Automation Services Work Management Marketing Management Automation 182

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. What Is Demand Generation?

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 190

Marketing Insider Group

DECEMBER 5, 2024

Modern businesses need strong, thoughtful strategies to stay ahead. Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. Marketing teams streamline keyword strategies by understanding user behavior through CRM analysis.

Marketing Management 144

Marketing Management CRM SEO Lead Ranking 144

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. Review past events and the marketing strategies you used.

Planning 312

Planning Event Marketing Marketing Plans Work Management 312

Marketing Insider Group

NOVEMBER 13, 2024

Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Success, however, comes from thoughtful planning and execution. Ad campaigns have to align with specific goals, budgets, and target audiences to generate meaningful results. What action do you want people to take?

Paid Content 130

Paid Content Planning Advertising Advertisements 130

CMSWire

JUNE 13, 2025

Marketing operations face major upheaval. If the platforms split, digital marketers will need to manage three separate digital advertising ecosystems instead of one integrated platform, with potentially different pricing models, data policies and campaign management tools across Facebook, Instagram and WhatsApp.

Enterprise Management 99

Enterprise Management Digital Asset Management Marketing Budget Marketing AI 99

Computer Market Research

JUNE 30, 2025

Unlocking the Full Potential of MDFs Through Smarter Planning, Partner Enablement, and Measurable Outcomes Market Development Funds (MDF) are a cornerstone of successful channel marketing strategies—but too often, they’re underutilized, misallocated, or poorly tracked. Dashboards and reporting tools are critical here.

Allocation 78

Allocation Planning Budget Programs ROI 78

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. Brands that automate their marketing tasks use specialized platforms to eliminate manual data entry, redundancies, data errors, and other risks associated with manual processes.

Marketing Automation Services 176

Marketing Automation Services Marketing Automation CRM Automation 176

Marketing Insider Group

JUNE 9, 2025

If you’re looking for PR firms to aid your marketing strategy, you’re in luck; there is an abundance of PR firms to choose from. If you want to get the most for your money, and support your marketing department in the process, you need to find the right fit. So how do you choose the perfect PR firm for your needs?

PR 130

PR Marketing & Strategy Marketing Strategy Planning 130

WordAgents

MAY 21, 2025

Content production, performance tracking, and paid campaigns all require time, skill, and tools. Lets compare the real demands of each setup, so decision-makers can align budgets, timelines, and expectations before committing. Cost Structure Breakdown Budgets often shape how businesses approach social media.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

Convince & Convert

JUNE 19, 2025

Did you know that 61% of marketers already use AI in their strategies ? And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. Let’s gooooo.

Paid Search Agency 135

Paid Search Agency Advertising Agencies Planning Tips 135

Trade Press Services

DECEMBER 16, 2024

Relying on outdated strategies and manual processes can leave your marketing efforts falling short. The right tools arent just nice to havetheyre essential for staying competitive, especially in todays fast-paced and rapidly changing marketplace. A tool is only valuable if it directly supports your current objectives.

Budget Programs 94

Budget Programs B2B Marketing Enterprise Management Tools 94

Webbiquity

MARCH 31, 2025

Image credit: Artem Podrez on Pexels Over the past two decades, in collaborations with industry leaders like Salesforce and HubSpot , its become clear how essential it is for businesses to establish effective demand generation strategies. Chances are, theres been a breakdown between marketing and sales.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Scoop.it

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117

WordAgents

APRIL 8, 2025

A good social strategy is powerful. As a business owner, understanding these psychological triggers gives you a tremendous opportunity to develop a social strategy that connects with your audience. As such, marketing strategies should align with your audience’s psychological needs.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Martech

SEPTEMBER 17, 2024

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. Efficient resource use helps campaigns finish on time and stay within budget.

Work Management 116

Work Management Allocation ROI Resource Management 116

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

Marketing Analytics Tools 122

Marketing Analytics Tools Forecasting Marketing & Strategy Marketing Strategy 122

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. Sound familiar?

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Analytics Tools Planning Work Management 102

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 152

Martech

MAY 13, 2025

Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. ” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity. Early on, marketers were mostly chasing efficiency and speed.

Budget Programs 120

Budget Programs Tools Planning Paid Search Agency 120

Marketri

OCTOBER 15, 2024

Marketing is changing at a pace we couldn’t have anticipated just a few years ago. As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. It should make for some impactful work in 2025!

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118