Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. Buying committee exploration: Are your marketing campaigns targeting the right people?

Paid Content 126

Paid Content ROI Allocation Media 126

Oktopost

MAY 22, 2025

If that sounds familiar, youre not the only B2B social media manager (SMM) going through this week in, week out. For many B2B SMMs, content planning can feel like an endless game of catch-up. But what if you could stop guessing and start planning like a strategist? Marketing research is a slow, retrospective process.

Planning 62

Planning B2B Thought Leadership Work Management Marketing Management 62

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. As a result, companies are prioritizing eco-friendly initiatives across all facets of their operations, including marketing.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Paid Search Agency 105

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved.

Media Plans 105

Media Plans Planning Content Marketing Paid Search Agency 105

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

Paid Search Agency 99

Paid Search Agency Spending Video Marketing Advertising Agencies 99

Brandwatch Marketing

MAY 29, 2024

Top tips for building an effective social media plan that's tied to your business objectives and delivers great results.

Media Plans 52

Media Plans Social Media Effectiveness Media 52

Bionic

MARCH 27, 2025

Bionic today unveiled new tools that enable you to plan and buy Agentic AI media products. Bionic is the first media planning or buying tool to offer this. 🥇 What Are Agentic AI Media Products? Although a nascent technology, there are already a number of agentic AI media products on the market.

Marketing AI 71

Marketing AI Buy Planning Advertising Agencies 71

Hubspot

MARCH 12, 2020

That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Below, let’s dive into what an integrated media plan looks like and how to adopt it in your marketing strategy.

Media Plans 100

Media Plans Planning Marketing & Strategy Marketing Strategy 100

Hubspot

MARCH 4, 2020

Here's the issue: The sheer amount of media content most businesses produce and share on a regular basis to stay relevant among audience members can become confusing to keep track of, plan, organize, distribute, and analyze for them. The best way to combat these issues is through media planning. Media Planning and Buying.

Media Plans 101

Media Plans Planning Media Work Management 101

Martech

AUGUST 2, 2021

Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand. Too often, marketers put the media cart before the strategy horse. Read more about OOH’s digital transformation here.

Media Plans 117

Media Plans Planning Media Digital Transformation 117

Hubspot

APRIL 15, 2020

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. Bionic Media Planning Software.

Media Plans 101

Media Plans Budget Programs Planning Tools 101

Liveintent

MAY 24, 2021

…But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. Savvy marketers know that effective advertising requires reach and frequency. The post Keep Facebook on your media plan. Here’s why. But don’t stop there.

Media Plans 127

Media Plans Cost per Acquisition Facebook Planning 127

Martech

JANUARY 16, 2025

Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Image: IAB, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth.

Advertisements 115

Advertisements Advertising Funnel Advertising Digital Marketing Funnels 115

Choozle

APRIL 18, 2025

Tentpole Marketing Is Key for Agencies and Brands In advertising, timing isnt everything, its the thing. Cultural moment marketing, also known as tentpole campaigns, event-based advertising, or seasonal media activations, is among the most effective ways to engage large, passionate audiences when theyre most attentive.

Paid Content 74

Paid Content Search Marketing Advertising Agencies Social Marketing 74

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. In this comprehensive guide, youll learn everything you need to create a social media strategy for your business that works: actionable steps, secret tools, and real-world best practices.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Salesforce Marketing Cloud

AUGUST 9, 2024

Google surprised a lot of people when it announced in a recent blog post that – after more than four years of saying the opposite – it was not going to phase out cookies in its market-leading Chrome browser after all. The Ninth Edition State of Marketing Report Consequently, 24% of browser traffic is already cookieless.

Paid Content 105

Paid Content Google Paid Search Agency Opt-out 105

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy. The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

SocialPilot

APRIL 23, 2025

As a small business with limited budgets, smaller teams, and fewer tools, how do you create a social media plan that moves the needle? With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. You can then adjust your strategy accordingly.

Small Business Marketing 52

Small Business Marketing Planning Social Media Marketing Plans 52

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Planning and Calendaring. Social Media Marketing/Social Media Promotion.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

ClickZ

DECEMBER 15, 2020

Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly. AI is helping media planners to solve the complexities of media plan optimization in this fragmented world.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Media Plans 97

Media Plans Marketing AI Training Planning 97

MKT1

JULY 9, 2025

🎙️ This free edition of MKT1 newsletter covers Season 1, Episode 10 of “Dear Marketers with Emily Kramer & Friends” podcast, brought to you by Typeform , Framer & Customer.io. Today’s question: “Dear marketers, I’m Daphne, the CMO of Voyantis. I don’t think I’m alone.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Sales Management Marketing Budget 52

Martech

JANUARY 14, 2025

We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness.

Advertising Agencies 127

Advertising Agencies Marketing AI Advertisements Advertising 127

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. This is why brands must rethink their media strategies and redefine how success is measured. Consider a wider range of media channels and include touchpoints like: Streaming audio. Influencer marketing.

Lead Ranking 126

Lead Ranking Marketing Attribution Media Allocation 126

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Paid Content Startups Sales Management 156

Top Rank Marketing

MAY 29, 2024

It’s not too hard to see why social media marketing is often associated with the B2C realm. But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more. Do you need an Instagram strategy?

Social Media 100

Social Media Media Plans Planning B2B Thought Leadership 100

Bannersnack

JANUARY 20, 2021

An excellent social media strategy plan is one of the most critical aspects of your marketing mix these days. And while it has to go hand in hand with your general marketing strategy, there are a few particularities that can turn creating your social media plan into a challenge.

Planning 105

Planning Social Media Social Marketing Marketing & Strategy 105

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

KoMarketing Associates

FEBRUARY 14, 2018

Marketers now turn to data and analytics to get a clearer picture of their target audience, but how are they integrating this information into their overall strategy? Katana recently wanted to determine how marketers’ use of data was helping their efforts to achieve top objectives.

Planning 161

Planning Banners Marketing & Strategy Analytics 161

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. AI is improving efficiency but strategy still needs humans AI is already powering critical efficiencies in marketing. From personalization to performance dashboards to media automation, user-friendly platforms are reducing friction.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Marketing AI Ad Agencies 118

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

ClickZ

JANUARY 25, 2021

30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. Today it has been used abundantly by a number of industries and marketing is no exception. Well, no need to be anymore.

Marketing AI 145

Marketing AI Social Media Social Marketing B2B Marketing 145

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Sample 145

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

Scoop.it

APRIL 20, 2023

Content marketing can pay off for years to come. Not only is it one of the best organic marketing tools you have at your disposal, but it’s also an invaluable way to generate evergreen assets. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips!

Planning 105

Planning Marketing Plans Enterprise Management Work Management 105

Bannersnack

JANUARY 20, 2021

12 minutes read An excellent social media strategy plan is one of the most critical aspects of your marketing mix these days. And while it has to go hand in hand with your general marketing strategy, there are a few particularities that can turn creating your social media plan into a challenge.

Planning 87

Planning Social Media Social Marketing Marketing & Strategy 87

Convince & Convert

APRIL 14, 2015

” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. For example, here are some things effective blog editors do: You plan awesome content. Here’s exactly how you—and your team—will be super successful with an agile blog planning process. No, really.

Efficiency 160

Efficiency Planning Process Work Management 160