The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. And of course, keyword stuffing, as an SEO tactic, is long dead. 9) Long Tail Platinum.
Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
MAY 5, 2015
Would you like a way to drastically reduce the amount of search engine optimization (SEO) work you have to do, remove most of your competition, and find traffic that converts 2.5 And that means you need to know about long tail keywords. SEO long tail search
B2B Leads in the Long Tail of Search
AUGUST 9, 2012
Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about).
8 Keyword Research Tools for Search Engine Marketing in China
SEPTEMBER 22, 2016
In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search.
Using Long Tail Keywords Strategically
JUNE 3, 2013
“Long tail” keywords often contain as many as five to seven words. Consider the person who searches for “digital camera” (710 million results). Now consider the person who searches for “canon digital rebel xti 10.1mp digital slr ef-s 18-55mm f/3.5-5.6
Are you using social media for search keyword research?
JANUARY 4, 2016
If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search.
Choosing your keywords for SEO
MARCH 26, 2012
Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. Short-tail and long-tail keywords.
How to Make Hummingbird Your Ally with Long Tail Keywords
NOVEMBER 4, 2013
And Google has only one goal with it: make search better for the searcher. ” What are long tail keywords? In statistics, a long tail is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution.
How to Boost Traffic and Conversions with Long-Tail Keywords
AUGUST 8, 2013
If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic. The key is to use long-tail keywords.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
As a small biz you’ve probably dabbled a bit in trying to get your business found on search engines. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms. and that’s true for achieving a high position with paid search ads as well.
The Ultimate Guide for Mastering Long Tail Search
NOVEMBER 17, 2011
But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. How Can I Go About Finding Long-Tail Keywords?
Long-Tail Keywords for SEO Success
OCTOBER 23, 2015
Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Savvy marketers have realized that an increasingly high percentage of search queries are now configured as phrases of several words or more.
7 SEO Tactics Most Marketers Ignore
JULY 29, 2016
Search engine optimization has a reputation for being hard and brutally competitive. Given what good search engine optimization can do, this is downright depressing. And search engine traffic converts: “ SEO leads have a 14.6%
SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
Modern B2B Marketing
MAY 22, 2017
Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
Traffic is to digital marketing like gasoline is to an engine. Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more.
The SEO Journey – How long before you start seeing results?
MAY 5, 2015
Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Today, there isn’t a single keyword, or keyword group that can solely drive most of your traffic, especially when long-tail search is considered.
Seven Metrics for Measuring SEO Campaign Effectiveness
NOVEMBER 21, 2016
Measuring the results of a search engine optimization ( SEO ) campaign is probably the most important part of the program. Conversion rate from organic search engine traffic. Comparative conversion rate from organic search engine traffic.
17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools.
Using Top-of-Funnel Content to Drive SEO Results
OCTOBER 25, 2016
Example Search Queries. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. These are often informational searches in the form of questions or longer-tail queries.
27 More Remarkable SEO Guides, Tips and Tactics
FEBRUARY 11, 2014
SEO Strategies for People that Hate SEO by Search Engine Guide. Guest author Jeremiah Smith notes that the old ways of link building are dead (at best, pointless), social sharing is critical, and conversion rate optimization (CRO) supports SEO efforts. In Search of SEO?
How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
MARCH 19, 2015
One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. Optimizing your blog posts for search engines is only one part of creating a successful company blog. Searches. Searches.
Optimize Your Content for Inbound Marketing: Part 2
MAY 15, 2017
“The best place to hide a dead body is Page 2 of Google’s search results.”. In Part 1 , we focused on what searchers and search spiders are looking for, and building content that aligns with those queries. It’s a how-to on optimizing your content to be found by search (and searchers).
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic.
10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
APRIL 24, 2013
Ask your peers for recommendations, fully optimize your text, and use LinkedIn to guide you to completion. There’s almost no chance you have the time to participate in this many groups, but LinkedIn search and Google don’t know the difference. Optimize Text for Readers and Search.
10 SEO measurements every marketer should know
NOVEMBER 19, 2012
For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. 80% of people who visit a website get there from typing a keyword in the query box of a search engine.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Do Search Engine Optimization ( SEO ) terms have you confused? If someone links to your site with specific anchor text, it helps search engines know what your site is about. Long tail keyword A long tail keyword is a phrase rather than just a single term.
My Best Biznology Blog Posts of 2016
DECEMBER 27, 2016
Your team is the best content source for search. Help Google help you optimize your content for search. Micro-influencer marketing is the new long tail. Search + Social = Online Reputation Management. What content to blog for Google search success.
11 (of the) Best SEO Tools and Keyword Research Guides of 2012
JANUARY 28, 2013
Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 40+ SEO Tools of the Trade by Search Engine Watch. 14 Search Tools to Bookmark by Search Engine Watch.
Your team is the best content source for search
MAY 17, 2016
So, don’t duck your staff when your aim is to win at search. Since you’re probably doing this 80/20 for search, you need to extract as much deep content as possible and allow it to be conveyed verbatim and not go through your thesaurus, your buzzbox.
Your keywords suck and are outdated
OCTOBER 2, 2012
Another example is a service I offered which cleaned bad search engine results off of Google. I called it defensive SEO then defensive search. To ask them when they would search for were they involved in a particular scenario and needed someone to perform a service like yours?
Google Hummingbird is eHarmony for Search
OCTOBER 22, 2013
With Google’s latest algorithm update, Google aspires to become the shadchan of search: a professional matchmaker, doing the background check, the profile due-diligence, the assurance of compatibility required to make sure that you don’t waste your time. How Google is Changing Long-Tail Search with Efforts Like Hummingbird – Whiteboard Friday (moz.com). Google’s New Hummingbird Search Algorithm (hturl.wordpress.com).
Internal Links – the Secret Sauce for DiY SEO
Industrial Marketing Today
JANUARY 10, 2012
They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords. Our 390 Series Butterfly Valves are engineered for long-life because the flow stream never touches the valve body.”.
3 Things You Need to Know About SEO This Year
Modern B2B Marketing
MAY 2, 2016
This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. In fact, 73% of mobile searches trigger a follow-up action. Voice Search is Increasing. As mobile grows, so does voice search.
2012 Content Marketing Trends for Manufacturers and Industrial Companies
Industrial Marketing Today
DECEMBER 15, 2011
An industrial blog can provide a huge boost to your SEO efforts because it is easier to optimize posts for long tail keywords than it is to optimize static Web pages. See my post “How to Coax Content Out of Engineers” ).
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Paid search ads, however, still outperform both.
4 New Marketing Fundamentals Impacting the B2B SEO Professional
MARCH 21, 2013
Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. We have already seen this discussion take center stage here and in resources like Copyblogger , Search Engine Land , and B2B Marketing Insider.
Long Tail SEO - 60+ Articles
JUNE 9, 2009
One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ). The Long Tail of Page One Rankings. long-tail keywords - Wordtracker.
Keyword Strategies for eCommerce Search Engine Optimization
DECEMBER 23, 2010
Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. Long-tail keywords are longer keyword phrases that are descriptive versions of a general root keyword.
The Big List of (Not Provided) Search Recommendations for B2B Marketers
SEPTEMBER 25, 2013
A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. However, Google does not block keyword data for paid search advertising (AdWords).