Martech Advisor

AUGUST 22, 2019

19 Essential Free SEO Tools for Marketers. These 20 SEO tools are extremely useful, completely free, and a must-have for any marketer’s SEO stack: 1. Yoast SEO is available as a free SEO plug-in on the WordPress platform, a staple for any marketer. Ubersuggest - A free long-tail keywords creator.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Brightedge

JULY 22, 2022

SEOs will be pleased to hear about a new video indexing report in Google Search Console. In addition, Google Analytics 4 data is now also available in Search Console Insights. Finally, there have been several interesting stories that don’t involve Google. Google Updates Documentation for Javascript Canonical Tags.

SEO 52

SEO Lead Ranking Marketing Analytics Tools Long Tail Marketing 52

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Keyword strategies are what fuel PPC marketing. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. These tags are crucial for web accessibility. A canonical URL on the piece of content will ensure that no matter how visitors reach that page, search engines are prioritizing the URL with the canonical tag: Duplicate Content.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. the Display Network).

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

Directive Agency

APRIL 15, 2022

That’s where the Google Search Console comes into play. Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

seo.co

FEBRUARY 15, 2021

The great thing is that oftentimes performing SEO outside the United States can be easier for several reasons: There is less competition in given niche markets, particularly for languages outside of English. Google accounts for nearly 70% of all global search traffic. Foreign SEO offers different challenges from local SEO.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

EMagine B2B Blog

DECEMBER 3, 2018

It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. Google truly gave and took away in 2018. While Google gave us wonderfully deep information and results with the Knowledge Graph, Google also took away some of our search traffic in the process.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. Google truly gave and took away in 2018. While Google gave us wonderfully deep information and results with the Knowledge Graph, Google also took away some of our search traffic in the process.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

seo.co

JULY 26, 2023

Keyword research tips Embrace long tail keywords. For example, if you run a marketing blog, you might use the following anchor text options: “marketing tips,” “target market,” and “hire an agency.” Title tag tips Keep titles short to 50 characters or less or at least get the most important words into that space.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

ClearVoice

OCTOBER 23, 2023

Google’s Search Generative Experience (SGE) is an aggressive foray into AI-assisted search by the company that’s become synonymous with internet searching. While SGE is sure to please millions of users, a more important question looms: How will it impact SEO for business owners and content marketers?

User-Generated Content 52

User-Generated Content Paid Search Agency Intent Keywords 52

Outbrain

JANUARY 21, 2019

Google Analytics account creation. As optimization is impossible without analytics, you’ll need to use various SEO tools. The next step after creating a website should be signing up to Google Analytics. The best way to do this is with long tail keywords. Audit their meta tags and content.

SEO 42

SEO Practices Long Tail Marketing Best Practices 42

DivvyHQ

JULY 23, 2019

Goal setting is arguably the most essential part of digital marketing. When creating these benchmarks for your digital marketing efforts, ensure that you align them with your overall company goals. Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

EMagine B2B Blog

APRIL 29, 2019

We work with some wonderful clients and we do our best to educate them within each area of the digital marketing process. I would suggest looking for the “low hanging fruit”, long-tail keywords or keywords with lower search volume. Long-tail keywords can be more specific and in tune with your audience.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Moz

OCTOBER 18, 2020

But what do these new trends mean for the ways businesses market themselves online? 70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. For more local insights, download our State of Local SEO Industry Report.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

ConvertKit

NOVEMBER 8, 2019

If you have a large list in your email marketing software or will be running PPC ads toward a specific call to action, a conversation-focused page will do. However, If your goal is to use long-term organic traffic for lead generation , you should optimize your landing page for SEO. Header tags. In the H1 title tag.

Landing Pages 53

Landing Pages Optimization SEO Lead Scoring 53

Outbrain

AUGUST 27, 2018

What performance marketer doesn’t love a useful tip or two? Most marketers are not using it. 1: Retargeting by Long Tail Keywords. The use of emojis as a communications tool in online marketing is growing fast. As performance marketers, we are totally focused on conversions. It is fresh. Don’t overdo it!

PPC 38

PPC Paid Search Agency Marketing Analytics Tools Landing Pages 38

Moz

NOVEMBER 12, 2018

Posted by tomcasano If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.” Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). Your existing data in Google Search Console/Google Analytics.

Keywords 58

Keywords Long Tail Marketing Ad Frequency Blogger 58

flux.la

FEBRUARY 1, 2020

In today’s competitive market, SEO is an essential requirement. For instance, if two websites are marketing the same product, the search engine optimized webpage is more likely to attract more customers and make more sales than the one who doesn’t utilize SEO strategies. SEO isn’t a marketing cost, but it is a real business investment.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Online Marketing Institute

MARCH 21, 2011

If it says, “Welcome to ‘company name,’&# your site probably isn’t optimized (what you’re seeing is your Title tag). Ditto for internal pages that have Title tags that read, “Products&# or “Services.&# Google Analytics). Review your Web analytics each month.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

FMG Suite

MAY 1, 2024

According to a Kitces Research study, one of the best ways for advisors to improve the return on their marketing investment is to appear higher in search results and, as a result, drive more traffic to their websites, a strategy called search engine optimization (SEO). Include those keywords within your title tag and meta description.

Traffic 52

Traffic Marketing Websites Practices Long Tail Marketing 52

Optinmonster

FEBRUARY 10, 2024

Also, be sure to check your Google Analytics to see your top content and most searched keywords (unsure how? Here’s a great guide on how you maximize your meta tags. You can use Google Analytics to search see your top pages. Write descriptive ALT tags to your images. Find out your user’s interests.

Blogger 86

Blogger Long Tail Marketing Opt-out Opt-in 86

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. And do they believe that long-tail keywords are the best tactic for websites with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

ConvertKit

AUGUST 14, 2018

What is SEM (search engine marketing)? When a user comes to Google, they type their search query into the search bar. Google also offers potential search results as the user types their search query so they can get to their results even faster. This is why search engine marketing is so powerful. SEO vs PPC.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Single Grain

JUNE 26, 2020

These things push organic listings further down the SERPs, resulting in fewer organic clicks and (conveniently for Google) an increased need for online retailers to invest in paid listings. So what do marketers do? Google Optimize. With Google Optimize , marketers can use existing Analytics metrics as a starting point.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

OCTOBER 15, 2015

And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right. However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. HubSpot Marketing Blog.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Single Grain

MARCH 29, 2023

Keyword Research for Enterprise SaaS On-Page Optimization for Enterprise SaaS Technical SEO for Enterprise SaaS Off-Page Optimization for Enterprise SaaS Measuring Success for Enterprise SaaS SEO Conclusion Get My Free Enterprise SaaS Marketing Plan What Is Enterprise SaaS SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

The Lead Agency

JUNE 19, 2023

Opt for long-tail keywords that are specific to your industry as they are more likely to attract a highly targeted audience. These techniques include using keywords, adding meta tags, and optimising images and videos. Measuring Your Success with Analytics and Metrics What Analytics and Metrics Should You Track?

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Optinmonster

AUGUST 18, 2022

Bonus: You may also want to set up Google Analytics and Google Search Console to help with other parts of your WordPress SEO strategy. One quick tip is that we suggest using long-tail keywords whenever possible. Step 4: Optimize SEO Title Tag. Now you’re ready to use AIOSEO for your on-page SEO checklist!

SEO 118

SEO Optimization Lead Scoring Lead Ranking 118

seo.co

NOVEMBER 1, 2021

Meta descriptions are one of those pesky little meta tags that many people don’t understand or don’t want to bother with. At one time, it was a factor in rankings; but marketers abused it and over-optimized it to game the system, so today it’s not really a ranking factor at all. How Valuable is a Single Click?

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

seo.co

MAY 16, 2021

If you’re not familiar with the tricks used to identify and troubleshoot ranking issues, Ahrefs published a phenomenal, detailed explanation of how to use Google Search Console to identify and fix ranking issues. Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. The permalinks will contain custom data to identify each post, rather than the date or a generic tag. Instead of this: [link]. Reading another blog article.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309