Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. What is a LinkedIn Product Page? Getting started with your Product Page.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Hubspot

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? What is social prospecting? Social selling is a long-term game that can pay off in big ways.

Social Media 68

Social Media Advertising Channels Peer-to-peer Cold Calling 68

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Over the past few years, social media has quickly grown to be the go-to channel for salespeople to connect with buyers.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

Linkedin 108

Linkedin Effectiveness Ideal Customer Profiles Business 108

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

EveryoneSocial

OCTOBER 27, 2022

Every employee can be an influencer because everyone has a network — whether it’s 100 people, 1,000, or more. Specifically, social media imposter syndrome. What is Social Media Imposter Syndrome? It’s essentially a fear that you’re not good or talented enough and your peers are about to realize it.

Social Media 59

Social Media Peer-to-peer Media Training 59

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. Why Use LinkedIn Groups? Why Use LinkedIn Groups? Engaging in LinkedIn Groups. Additional Social Media Engagement Tips. Share links to valuable content (i.e. Share links to valuable content (i.e.

Social Media 55

Social Media Linkedin Media Peer-to-peer 55

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” ” I call it participation marketing, and the reason is clear. But don’t take my word for it.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Why is social media essential for financial services? billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Social Media 142

Social Media Research Social Marketing Media 142

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. LinkedIn, however, offers a unique platform for sales professionals. Enabling communication with a broad audience.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

KoMarketing Associates

FEBRUARY 7, 2017

Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. From this survey, no, we did not.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

Oktopost

MARCH 25, 2020

It’s certainly been an interesting time for social media marketing strategy, and for globalization. As current events continue to unfold, we’re proud to bring you, ‘The Globalization of Social Media’, an Oktopost discussion series. Subscribe wherever you listen to podcasts and stay tuned for our next episode.

Social Media 92

Social Media Peer-to-peer Social Marketing Marketing & Strategy 92

Oktopost

JANUARY 2, 2023

In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies.

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

EveryoneSocial

NOVEMBER 20, 2018

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. LinkedIn ).

Social Media 102

Social Media Peer-to-peer Advertising Channels Social Marketing 102

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

Hinge Marketing

JUNE 4, 2024

Today, we’d like to share a few highlights from that report—findings marketers and executives at consulting firms may find useful as they try to make sense of the marketplace and plan for the future. If the amount you invest in marketing your services isn’t correlated with success, what is? But beneath the gloom is a lot of hope.

Consulting 91

Consulting Marketing AI Studies Service 91

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing?

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Oktopost

APRIL 27, 2024

Your teams may lose momentum and it’s up to us, the social media managers, to re-spark their enthusiasm. Keeping active and posting on social media is a must when you want to develop and maintain your personal branding. That’s why gamification is a great way to boost participation in your employee advocacy program.

Peer-to-peer 116

Peer-to-peer Training CAN-SPAM Social Media 116

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 101

Social Media Media Word of Mouth Business 101

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 289

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 289

Exo B2B

AUGUST 11, 2021

The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? And above all, customers?

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

B2B Thought Leadership 135

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 135

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

NOVEMBER 22, 2017

When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than a few pundits and prognosticators, a “social network for professionals” sounded as viable as a sack of magic beans (and we all know how that story turned out). Here are the 3 biggest errors and omissions: 1.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts.

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. You send connection requests to current and past colleagues, along with peers in your professional circles. LinkedIn = conversation. Did you answer “career”?

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Litmus Certified provides in-depth and interactive walkthroughs of the Litmus solution for email designers, developers, and marketers looking to grow their skillsets. Now’s your chance! Why get Litmus Certified?

Peer-to-peer 105

Peer-to-peer Case Study Case Studies FAQ 105

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. LinkedIn Sales Navigator.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227