Madison Logic

MARCH 14, 2023

We’ve been talking a lot about LinkedIn lately – and for good reason. Our joint virtual event with LinkedIn dives deeper into the integration and provides a clear roadmap for implementing a multi-channel approach that takes your ABM strategy to the next level.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. This post tackles some of the many ways we measure social media across these types of performance benchmarks. The top three tactics that contributed to this success? Email, the website, and SEO. Social Network Analysis.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JANUARY 19, 2022

LinkedIn, Twitter. LinkedIn , Twitter. Marketing Automation Platforms Like Marketo and Pardot. One of our favorite solutions at BlueVoyant is our marketing automation tool (we use Pardot , but our team kindly argues with each other on what’s the best tool every week – mine is Marketo ).

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Launch Marketing

SEPTEMBER 16, 2020

With the introduction of the digital age, we have seen a rise in the number of marketing channels, tactics and strategies you can use to target your audience and an increase in the tools we use to measure the success of campaigns. LinkedIn, Facebook, Instagram and Twitter all have a metrics overview page for business accounts.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Oktopost

OCTOBER 5, 2022

If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Use these guides to incorporate social engagement data into your lead nurturing: Marketo.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Oktopost

DECEMBER 1, 2021

Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller. His time at LinkedIn was epic.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

Adobe Experience Cloud Blog

JUNE 6, 2018

But knowing that content marketing is effective and measuring it are two very different things. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs. Choosing the right digital marketing metrics to measure is a four-step process: 1.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

OCTOBER 16, 2020

Being able to measure something (leads, open rates, click-throughs) doesn’t make it a success – it just means you can measure it. They put their efforts into podcasts, LinkedIn and social media. Neither’s LinkedIn. Do you get enviable engagement on LinkedIn? And if something isn’t going to work, they’ll say so. .

Paid Search Agency 174

Paid Search Agency Advertising Agencies Thought Leadership Linkedin 174

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Webbiquity

SEPTEMBER 29, 2020

VII Events is a 3D, 360-degree virtual events SaaS platform that can provide event attendees with at outstanding event experience while delivering measurable business results to event organizers. Doing this successfully and getting strong measurable business results is not easy. Here’s the story behind VII Events and its founder.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Lenny's Newsletter

AUGUST 13, 2023

In today’s podcast, we discuss: • What exactly marketing technology is • What a Martech person can do for your business • When to hire a Martech person and what to look for • Austin’s favorite tools • Advice for doing attribution • Frameworks on tooling, systems, and building vs. buying • How to (..)

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Adobe Experience Cloud Blog

JANUARY 29, 2014

You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance. After months of trial and error at Marketo, we’ve learned a few best practices worth sharing. Test and Tweak.

Linkedin 48

Linkedin Marketo Enterprise Management Thought Leadership 48

SalesIntel

DECEMBER 6, 2023

Notable sales prospecting tools in the market comprise: LinkedIn Sales Navigator SalesInte RevDrive (Free Linked email extractor) Bambora ZoomInfo UpLead RocketReach Lusha Leadfeeder Apollo.io As a recovery measure, businesses are preferring to arrange video conferences. InfusionSoft Autopilot GetResponse Drip 15.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Webbiquity

FEBRUARY 5, 2021

Image credit: Marketo. Dhruv is passionate about identifying customer needs to then deliver on them, measuring success and delight. You can find him on LinkedIn or Twitter. Customer lifetime value (LTV) is another area impacted positively by referral conversions.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Measure the ROI of Digital Advertising Beyond Revenue Impact. You’ve Got Mail: 5 Things Your Subject Lines Are Missing.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. If we know that our buyers are engaging on other channels, why wouldn’t we want to measure that impact?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. Account-Based Marketing: Go beyond marketing to created account-based experiences (ABX) by partnering with sales to engage key, high-potential accounts and measure your success. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. It’s time to bring in our own data and learn from that data and change what we do and how we measure. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. User-friendliness : Although Marketo is rated “best-in-class software” by many users, it isn’t necessarily the easiest tool to use.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

The ABM Agency

MAY 26, 2023

In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach. Additionally, LinkedIn Sales Navigator provides insights into organizational changes and potential opportunities for engagement. Use tools like Google Analytics.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? LinkedIn is where the pros go, so it’s long been the gold standard for B2B marketers. The latter helps you target audiences both on and off LinkedIn. Here are a few ideas. And with more than 2.3

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

JUNE 20, 2018

Inherently tech-based, a plethora of marketing automation solutions has made ABM more measurable and affordable for businesses of all sizes. In fact, a report on B2B lead generation presented by the Technology Marketing Community on LinkedIn showed that only 16% of marketers believe their current efforts are extremely effective.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Hinge Marketing

DECEMBER 4, 2014

But it’s important to measure the success of your strategy to make sure your architecture firm is connecting with prospects and driving new business opportunities. Did they find you on LinkedIn ? Learn more about measuring the success of your online marketing efforts in our free ebook, Online Marketing for Professional Services.

Work Management 48

Work Management Peer-to-peer Marketing Management Tools 48

Directive Agency

MARCH 16, 2022

Or, so say some of the “experts” on LinkedIn. For this explanation, we’ll be focusing on a few tools that are commonly used that will be part of this solution; Bizible (attribution), Marketo (marketing automation) and Salesforce (CRM). With Bizible, the standard unit of measurement is the Touchpoint. Marketo Programs.

Marketing Attribution 59

Marketing Attribution Work Management Touchpoints Landing Pages 59

Heinz Marketing

MARCH 27, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching and listening live on LinkedIn, I am very excited that you’re here with us, in the middle of your workday, taking a break from some March Madness and we appreciate it very much.

Demand Generation Agencies 87

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 87

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. You need to do more than create a page on Linkedin or Facebook. Myth#7: Social media isn’t measurable. Many B2B marketers don’t know what to measure or what the data means. Measure social engagement and track behaviors not eyeballs.

Marketo 48

Marketo Social Media Media Buzz 48

Adobe Experience Cloud Blog

JANUARY 7, 2020

This usually involves a heavy amount of budget on LinkedIn Ads, since LinkedIn can run ads to specific accounts. In addition to LinkedIn, we also use Demandbase for display advertising. Step 4: Measure the impact of ABM-specific efforts. Step 2: Adjust digital media to accounts.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). Ty Heath from LinkedIn agrees: ‘Most of your growth potential lies in reaching people who won’t buy from you today, but who will buy from you in future.’ Jon Miller recently said that the B2B go-to-market playbook is kaput.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

6sense

JANUARY 3, 2022

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. 6sense’s technology predicted next-best actions to deepen account engagement as the deal cycle progresses, which were measured by ….

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Madison Logic

SEPTEMBER 29, 2020

B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift. The company increased the capabilities of its ML Platform to meet customer needs, first through an industry-first integration with LinkedIn and then another in subsequent months with HubSpot.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Launch Marketing

NOVEMBER 22, 2023

Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. For the best quality leads, LinkedIn is the best place to be. Here are seven proven strategies for B2B LinkedIn lead generation. The list of questions is endless, so let’s dive in. Other tools focus on one thing.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Adobe Experience Cloud Blog

SEPTEMBER 12, 2011

by Maria Pergolino LinkedIn’s Newest Feature: InMaps. This Beta test from LinkedIn Labs has serious potential for B2B marketers. LinkedIn has a little-known, relatively new feature that may have the potential to increase the power of your professional network. There are a few reasonable restrictions. Have you tried InMaps?

Linkedin 48

Linkedin Features Word of Mouth Network Marketing 48

Atomic Reach

APRIL 23, 2019

How do you measure it? For 15 years, Matt Heinz has worked to deliver measurable results for his employers as well as his clients related to revenue growth, product success, and customer loyalty. HubSpot and Marketo have traditionally been very strong content marketing brands in B2B, at least in the martech space.

Marketo 88

Marketo Marketing & Strategy Paid Search Agency Opinions 88

Adobe Experience Cloud Blog

DECEMBER 16, 2015

That’s not to say that this function won’t ever be reborn or incorporated into another tool, but for now the message is clear—marketers can’t rely on the share counter to measure the engagement of their content on Twitter anymore. But was this ever really a good measure to begin with?

Twitter 48

Twitter API Thought Leadership Marketo 48

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

APRIL 5, 2017

The company sells high-quality, ready-to-wear, and made-to-measure shoes. The instructions contained a delightful little expression: Measure twice, cut once. Whether you’re sewing a dress or handcrafting a table, measuring your materials twice (or thrice!) Instead, take 30 minutes to hunt on LinkedIn.

Budget Programs 115

Budget Programs Purchase Software Thought Leadership 115

Directive Agency

FEBRUARY 4, 2022

Those four are Hubspot, Marketo, Pardot and Eloqua. Some of these tools are things like Gainsight, Pendo and Heap, which are client success, engagement and measurement tools. Six Bricks is the premier training platform for Marketo and Bizible. I know because I’ve actually contributed to, and created, some of their courses.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80