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How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search

Hubspot

Founded in 2009 as a bootstrapped startup, Nerdwallet has grown at an exponential pace, from 283 users per month in 2009 to 2.2 For Nerdwallet, creating a high volume of great content over the past seven years was only possible if they were sure the content they produced would eventually rank at the top of SERPs.

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20 Best Link Building Services for SEO

seo.co

If you want to be seen online, you need your website at the top of search engine results pages (SERPs). And if you want to be at the top of the SERPs, you need backlinks. Unfortunately, backlinks are hard to build on your own. You need to build publisher relationships. You need to develop content. Approach and ethics.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Optimize for Voice Search.

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4 Industries that Should Prioritize Local SEO

ClearVoice

Local SEO can also improve visibility even without expensive link-building campaigns. Both local and organic SEO help websites rank in Search Engine Results Pages (SERPs). Startups and affiliate marketers also can also grow through SEO without investing a hefty sum in paid promotions. Which industry needs SEO the most?

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

We did VERY little manual link building — Our link building was literally an email from me, or our CEO, to a site we had a great relationship with. “Yo, Yo, can we get a link?” We never did large-scale outreach to build links. Imagine you are the new head of marketing for a well-known startup brand.

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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

And, even if you're hiring for a startup or small business and only have resources for 1-2 marketing roles at the moment, it's still helpful to know the most transferrable skills that will help you hire people who can grow into new roles in the future. Hiring the best talent will require knowing the best skills for each role.

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How to Do SEO in 2020 [Full Guide]

flux.la

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. RankBrain is a machine learning algorithm launched by Google to sort the search results on SERPs. How does RankBrain work?