Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Twitter Spaces has a pretty compelling value proposition. They might not.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Webbiquity

MAY 9, 2023

This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. Alignment with Business Objectives: Social media marketing goals should align with your overall business objectives.

Social Media 315

Social Media Social Marketing Planning Tips 315

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. It is a common belief that the more blogs you publish, the more leads you will get.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. It is a common belief that the more blogs you publish, the more leads you will get.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Only B2B

FEBRUARY 23, 2022

It is invariably said that the purchase process is now reliant on the customer. Furthermore, social media is still very much in play in any industry, depending on your target demographic. As a result, a one-size-fits-all lead generating strategy will not work everywhere. Lead Generation In Europe Vs. The USA.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. But, they’re clueless when it comes to generating leads via their website.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

PureB2B

NOVEMBER 12, 2021

Marketers use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. Let’s get right into some vital lead generation statistics every marketer should know.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. But direct mail doesn’t have to be a “batch” process.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

PureB2B

NOVEMBER 12, 2021

Marketers use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. Let’s get right into some vital lead generation statistics every marketer should know.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. 82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. These features allow you to keep Twitter a safe place for your brand and community.

Paid Content 124

Paid Content Tools Brand Identity Branding 124

Oktopost

FEBRUARY 7, 2022

She shares her actionable tips for getting any account verified, as she impressively helped Namogoo get the blue badge on Twitter and Instagram just a few months into her role! Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account.

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Social Media 52

Social Media Allocation Emarketing Media 52

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

Adobe Experience Cloud Blog

JUNE 18, 2018

Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales. The good news is that if you’ve already mastered social media engagement, you’re partway to the finish line. But how do you translate ordinary social media conversations into actionable sales leads?

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Zoominfo

MARCH 3, 2019

If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. Reddit is more than just a niche social networking website. This prompts you to get in touch with a more senior employee who has more say in the buying process.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Anything Goes Marketing

OCTOBER 22, 2012

After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. That's about all I had time for - so I thought.

Social Networks 100

Social Networks Tools Social Media Facebook 100

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. With so many products and platforms available, how do you decide which tools to use and integrate into your sales process? EveryoneSocial .

Tools 120

Tools Peer-to-peer Outreach Social Networks 120

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 95

Twitter Communities Network Marketing Tips 95

Spiralytics

MAY 30, 2024

Read on below as we discuss the most popular social media platforms in the Philippines. What Are the Types of Social Media Platforms? Social media platforms can be categorized into social networking sites, instant messaging platforms, image-based platforms, video-sharing platforms, and forums.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople.

Tips 127

Tips Ideal Customer Profiles Work Management Marketing Management 127

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Adobe Experience Cloud Blog

JULY 7, 2017

Because there is more to lead scoring than just fit. The lead must also have a need for your product or service and be ready to research and evaluate solutions. Unfortunately, you can’t tell whether a lead is ready by scoring them on fit alone. That’s an important aspect of behavioral lead scoring. Why is that?

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections.

Lead Generation 91

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 91

Webbiquity

NOVEMBER 30, 2017

Automating means your business can continue to convert and nurture visitors to leads, and leads to opportunities, at any hour of the day. There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly.

Automation 211

Automation Marketing Automation Services Buyer Personas Skype 211

Webbiquity

NOVEMBER 2, 2021

If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn. Different social media platforms lend themselves to different social experiences. Ask a question to clarify someone’s process, or offer up your own helpful tip.

Social Media 328

Social Media Tips Media Network Marketing 328

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. This raises your brand’s perceived value, which ultimately leads to higher brand equity.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Lead quality > lead quantity? LinkedIn Pulse ). HubSpot ). KoMarketing ). KoMarketing ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. What is Social Media Automation? This includes processes like post-scheduling, handling customer interactions, and producing analytical reports.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. Lead generation. Lead generation. Lead recommendations. Job hunting.

Lead Generation 92

Lead Generation Linkedin Paid Content Generation 92

PureB2B

NOVEMBER 13, 2017

However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes. 3 Social Media. 4 Content Marketing.

Lead Generation 85

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 85

Webbiquity

NOVEMBER 21, 2019

Paradoxical though it may sound, following this mantra does actually lead to happy customers as well as happy workers , research shows. If your employees air their thoughts on social media (which they do), they may occasionally mention your brand in the process. Engaged employees lead to increased sales.

Work Management 145

Work Management Marketing Management Guidelines Social Media 145

Albacross

MARCH 19, 2019

Without a powerful lead strategy, your networking marketing endeavors will be stifled. Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Lead Capture Pages. Social Networking. Start a Blog.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

PureB2B

NOVEMBER 13, 2017

However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes. 3 Social Media. 4 Content Marketing.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62