Valasys

AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. Gen Z is the first generation of digital communities. Wrapping It UP.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

FEBRUARY 4, 2020

Delivering hyper-personalized experiences is something the marketers swear by to inculcate in their DNA & which happens to be the prime focus for the B2B marketers in the year 2020. Converting prospects to leads & leads to sales is the ultimate aim for the marketers & for that using the right data-points is imperative.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

The Point

JANUARY 29, 2015

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. In our business, demand generation and content marketing are nearly synonymous. One is predictive analytics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Valasys

AUGUST 12, 2019

Running highly customized marketing to the ideal prospects consistently ensures that the marketers are likely to close more of the leads & achieve a higher proportion of sales closure. Several insights from the industry indicate that ABM allows marketers to increase their marketing performances.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

6sense

OCTOBER 25, 2021

If we were to go and build all of these amazing technographic, psychographic, and contact data capabilities from scratch, we’d do it exactly how Slintel did it. We believe that the cultures of the companies you’re merging should be aligned on a common vision and values. Common Vision + Complementary Talents.

Marketing Analytics Tools 62

Marketing Analytics Tools Top of Funnel Transparency Psychographics 62

Valasys

NOVEMBER 21, 2019

The siloed channels for mainstream marketing will lose essence & in the year 2020 we might expect the marketing world to be dominated by the following trends: Sales enablement will improve as more transactions close digitally The scope of sales enablement will expand & it will operate more frequently within the marketing organization.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

SEPTEMBER 27, 2019

In today’s technology driven world, it is important for marketers to leverage customer experience technologies to excel at customer experience management (CXM). Create the Perfect Buyer Persona : The marketers need to define & refine their niche specific personas several times before they decide to stick to a final form.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

FEBRUARY 21, 2020

The niche-specific targeting includes targeting on the basis of demographics, technographics, firmographic & psychographic insights as well as those on the basis of ‘fit-data’. Capturing Target Leads With ABM & By Establishing An Emotional Connect: ABM coupled with brand advertising is an efficient technique to capture target leads.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

OCTOBER 23, 2019

The common questions about the LinkedIn ad budgets revolve around quantifying the Cost-per-click (CPC) and substantiating its value against the previous campaigns. Marketers also question themselves on the ad units contributing maximum leads. Why B2B Marketers must optimize their LinkedIn Ad Budgets.

Cost Per Click 49

Cost Per Click Paid Search Agency Linkedin Optimization 49

Valasys

OCTOBER 31, 2019

Marketers need to explore their operative niches & need to figure out the right set of personas to be targeted. This is beneficial in improving the site authority & brings relevant links back on the website along with the high-quality traffic to enhance the organic rankings. The above tips can help drive fruitful results.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers. B2B customers value the testimonials. &

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Tony Zambito

MAY 4, 2011

.  As a former senior executive in sales and marketing, I evaluated as well as implemented several of the sales and customer profiling systems that exist where you are plotting buyers neatly into personality quadrants, demographic as well as psychographic categories, using blue sheets, and multiple other types of systems. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Valasys

DECEMBER 16, 2019

Entice your Audiences with Value & Humor for a Free Demo Sign Up: Amongst the Facebook Ad ideas for B2B businesses, the foremost is to add more & more demo requests to the pipeline. As per Tim Soulo, Head of Marketing at Ahrefs, promoting content via Facebook Ads shows value to people & causes them to sign up.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

FEBRUARY 24, 2020

The purpose of content marketing is to amplify the dimension of customer success by creating & sharing relevantly written, downloadable & visually pleasing pieces of content so that your target audience can learn about your brand expertise & products or services.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

OCTOBER 11, 2019

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy. Sales development is a natural place for that.”.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

PureB2B

JUNE 17, 2018

When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale. Lead nurturing is the process of sending relevant content to your leads. A good lead nurturing program has: A clear goal. A clear audience.

Lead Nurturing 112

Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 112

Valasys

MARCH 5, 2020

So, the process of lead nurturing is important. Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

SEPTEMBER 10, 2019

Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation. People value the experiences of people; they trust & know well over any form of digital advertisement. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM).

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

SalesIntel

SEPTEMBER 21, 2021

Prospecting for business-to-business leads is the single most essential task that sales and marketing teams perform every day. The more leads you create, the more likely you are to earn and expand sales income. Those that drop the ball risk losing their leads to their opponents. Deploy Marketing Automation.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Heinz Marketing

JANUARY 13, 2022

Sustainable Marketing . Redefined Marketing “Work” and Impact . Account-based AND Lead-based Funnel Management . Managing Your Marketing Team Culture . This might be the single most important element of marketing success and one of the least appreciated, least understood and least invested in currently.

Sales Management 135

Sales Management Work Management Peer-to-peer Marketing Management 135

Valasys

FEBRUARY 27, 2020

Performing extensive customer research about the demographic, firmographic, technographic & psychographic insights of the customers allows marketers to segment the prospects into the right clusters to align the organization around the core bottom lines. Data is used to segment the prospects into segments or clusters.

Brand Identity 52

Brand Identity Branding B2B Psychographics 52

Circle Studio

OCTOBER 12, 2017

We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences. E.g. testing two versions of a landing page or email and choosing the version that leads to more conversions. Learn More About Lead Generation. Learn More about A/B Testing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Valasys

JANUARY 24, 2020

But that’s not what content marketing is all about. Content marketing is also an impeccable tool to promote brand resonance & reflect on the value proposition of products and services – helping customer retention, besides acquisition. If everything goes spot-on, the process culminates with clinching of sales.

Efficiency 52

Efficiency Content Psychographics Work Management 52

Martech Advisor

OCTOBER 7, 2019

Depending on the marketing automation software, the marketing automation personnel looks after the ideation, execution, and measurement of different aspects of marketing. An essential part of the responsibilities includes email marketing, lead generation and nurturing, lead scoring, and analytics.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Valasys

FEBRUARY 17, 2020

Marketers need to research their target audience & understand who will be consuming their content. The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

APRIL 17, 2020

What is it that you can still do better in terms of optimizing your reach, revenue and maybe strengthening the face value of your brand across omnichannel? The answer is leveraging content marketing to acquire precious external business information. Do your homework and research information about specific organizations.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

JULY 9, 2019

However, according to the third annual ABM Benchmark survey conducted by Demand Gen Report in 2018, which unveiled that while 52% of the total marketers involved in the survey had an ABM strategy defined & well-placed for up to the next one year; astonishingly 49% of the marketers were still in the nascent stages of their ABM strategies.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

SEPTEMBER 20, 2019

Some of the major ways viral content can help B2B businesses bolster include the following: It increases the Organic Influx of website traffic & helps marketers in reaching to a new audience. Highly qualified leads can be generated using a viral content strategy. Very often, humorous posts work very well.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Hubspot

SEPTEMBER 26, 2013

Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation. Business blogging retains all the attributes of “regular” blogging, but adds a tasty layer of marketing strategy on top. Closed Loop Marketing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

JULY 25, 2019

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. the subject-line & the body of each email that is being sent to the leads.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45