Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Which, in turn, brings in new qualified leads without having to leave the office. Who wouldn’t want that?

Work Management 48

Work Management Marketing Management Online Marketing Service 48

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Along the way we’ll explain the research that prompted these recommendations.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

markempa

JULY 21, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

KoMarketing Associates

MARCH 5, 2019

This is especially true for the B2B space, because the person researching often does not have decision-making power. Develop Relationships by Lead Nurturing. Talking about the importance of lead nurturing in B2B can be a whole post on its own. 79% of marketing leadsnever convert into sales.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

APRIL 27, 2017

As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

SEPTEMBER 4, 2018

Leverage the ability to gain inbound links on the websites of your strategic partners, making every attempt to customize link destinations through content marketing campaigns geared towards strategic (but applicable) marketing objectives. Distributors & Channel Partners.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

DECEMBER 5, 2018

Lead Nurturing Assets. These type of assets refer primarily to landing pages associated with content marketing assets like white papers, webinars, research reports, etc. Bios and event pages might cross-link to applicable blog posts, industry or conference coverage, or related lead nurturing assets.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Tomorrow People

NOVEMBER 16, 2018

As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility. Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

KoMarketing Associates

FEBRUARY 13, 2020

This is why 25% of customer experience leaders and 23% of mainstream marketers will be focused on targeting and personalization in 2020. When it comes to B2B marketing, research suggests that it’s in a marketer’s best interest to have a sophisticated content strategy in place. Offer high quality and interactive content.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

PureB2B

AUGUST 19, 2018

Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process. These are the leads who need nurturing before being passed off to sales.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

Stevens & Tate

MAY 4, 2021

In online marketing, the sales funnel expands from a prospective buyer to a buyer looking to purchase. Marketers are responsible for guiding prospective clients along the sales funnel until they eventually make a purchase. Top of the Funnel: Awareness and Research.

Top of Funnel 52

Top of Funnel Conversion Marketing Websites Fulfillment 52

KoMarketing Associates

JUNE 2, 2016

So how can B2B marketers ensure that the budget for social media marketing continues to be supported by leadership? How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? Lead Nurturing (Direct and Contributed).

Social Media 120

Social Media Budget Programs Media B2B 120

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing. Focus on User Intent.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

KoMarketing Associates

AUGUST 19, 2013

Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Atomic Reach

FEBRUARY 7, 2019

According to our respondents, 35.19% of the teams surveyed have 1 - 5 marketers, making it challenging to create content internally while generating conversions. David Doughty from Marsden Marketing shares, "the time and research it takes to create quality content is a constant challenge.". Today, this statement holds true.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Hinge Marketing

NOVEMBER 9, 2016

For example, research skills required for developing a brand survey are entirely different from the skills needed to apply the research findings to a marketing strategy. The Seven Marketing Skills Every Professional Services Firm Needs. Research Skills. Research lays the foundation of any good marketing strategy.

Work Management 86

Work Management Marketing Management Marketing Automation Services Webinar Metrics 86

Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 120

Valasys

JUNE 26, 2019

Audience Explorer is the only real-time tool that facilitates researching about audience engagement in the B2B dominion. The tool also makes some predictive assumptions based on data & thereby also aids the marketers in their task of data analysis.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. The 2020 buyer journey is an online journey. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Walker Sands

MAY 28, 2020

Now more than ever, your organization’s marketing strategy hinges on your ability to virtually connect with prospects and customers, and online events are a great way to do this. But, successful online marketing events require a strategic approach, flawless execution and personalized follow-up.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. Salesforce’s State of Marketing. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. The Digital Marketing group is also a space to share pieces of content (i.e., news, blog posts, research) with other members who may find the information useful.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

SmartBug Media

NOVEMBER 11, 2019

Yet, lead generation remains a real challenge for most. As data indicates, 88 percent of consumers research their buys online before making a purchase. As marketers, we need to build a digital marketing strategy that provides value to the buyer through that research process, generating not just traffic but qualified leads.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Hinge Marketing

AUGUST 6, 2014

Preparing for Research and Evaluation. Determine if your firm’s current marketing strategy is working. If you’re meeting your current marketing goals and want to expand, or have a new strategy you want to implement and test, marketing automation can help. Online Marketing Research'

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Software Automation 48

KoMarketing Associates

MAY 26, 2016

As of last July, Pew Research Center found that 76% of online adults use social networking sites. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. Today, pretty much everyone uses social media – not just Millennials.

Social Media 183

Social Media SEO Media B2B 183

Hinge Marketing

SEPTEMBER 1, 2015

Marketing has traditionally been viewed as more an art form than science. And while the misconception that marketing is “fluff” and doesn’t contribute to bringing in business still remains, research has proven otherwise. This includes everything from A/B testing to research. Additional Resources.

Work Management 48

Work Management Planning Advertising Agencies Ad Building 48

Computer Market Research

SEPTEMBER 27, 2018

In today’s digital landscape, synchronized channel marketing can help both vendors and their channel partners by significantly improving their marketing efforts towards lead generation, lead nurturing, and customer retention process. What is Synchronized Channel Marketing? Let’s dive in! B2B Buyer’s Journey.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Computer Market Research

SEPTEMBER 27, 2018

In today’s digital landscape, synchronized channel marketing can help both vendors and their channel partners by significantly improving their marketing efforts towards lead generation, lead nurturing, and customer retention process. What is Synchronized Channel Marketing? Let’s dive in! B2B Buyer’s Journey.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. We have all been there. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

JULY 15, 2010

They are not only able to optimize web pages for long-tail keywords , but also a great resource for overall keyword research. Their blog is one of the most powerful inbound marketing weapons MedPurpose has, mostly thanks to the involvement of different employees. Free Download: 2010 Online Marketing Blueprint.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hinge Marketing

MAY 20, 2019

The key to building these virtual relationships is content marketing, an online strategy that elevates thought leadership through the routine publication of free, valuable, educational content and using that content to attract new leads, nurture existing leads and build preference for the firm. How Hinge Can Help.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Hinge Marketing

MARCH 23, 2015

Let’s take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead. 1) Research Research is the bedrock of any modern marketing effort. Market research also gives you insight into how your processes are performing.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48