Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Metadata

MARCH 15, 2022

Plenty of marketers and salespeople use “demand generation” and “lead generation” interchangeably. The key here is that lead generation is a subset of demand generation. Lead generation is the process of turning your audience into sales prospects. What is lead generation? What is lead generation?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Digital B2B Marketing

FEBRUARY 4, 2012

” From the What We Do page: “We have become the leader in vertical marketing and media online by delivering qualified clicks and qualified inquiries at low cost and with great scalability.” ” In other words, QuinStreet is a lead generation company. Are “Leads” the Only Thing Left?

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

PureB2B

JULY 6, 2022

Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. Why Marketing Automation? Acquiring Data.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Unbounce

JULY 14, 2020

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns?

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Scoop.it

DECEMBER 28, 2021

Regardless of your industry, finding and nurturing the right leads is crucial. Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. It’s just smart marketing. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Demand gen campaigns: Dos and don’ts.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. It’s just smart marketing. . In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Demand gen campaigns: Dos and don’ts.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

markempa

MAY 5, 2014

While it may be (hopefully) impossible to individually name your customers from memory, marketers need to be extremely familiar with them. There’s a common misconception that there’s a lack of beauty or poetry in B2B marketing, but Jacob and his team proved that these tasks are what a marketer makes of them.

Enterprise Management 120

Enterprise Management Marketing & Strategy B2B Marketing Marketing Strategy 120

markempa

APRIL 7, 2014

It’s also no surprise to me that marketers continue to discover new opportunities to increase conversion through their testing of copy. In today’s B2B Lead Roundtable Blog post, we’ll take a look at how a one small tweak to the copy on a lead generation page increased conversion and what we can learn from the results.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Brandpoint

DECEMBER 27, 2018

The way marketers measure success seems to change about as quickly as my computer makes me change my password (usually about the time I finally memorize the old one). The B2B world, in particular, has seen an interesting shift in how marketers view success. Content marketing isn’t just a brand awareness play.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The more you can humanize your lead follow-up the better.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Contently

OCTOBER 4, 2016

Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. However, a poorly optimized website can be one of the biggest liabilities in your marketing practice. If you’re looking to boost your lead generation efforts, your website is one of the first places to start. Download an eBook?

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. So how do you build a healthy lead generation pipeline to ensure rapid business growth? Here are 3 marketing hacks that you can use to capture leads on your website.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Metadata

APRIL 25, 2023

We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata to help demand gen marketers learn why Metadata might not be the marketing OS for them. To help demand gen marketers feel more confident about buying Metadata before the DocuSign email comes through. The goal this time around?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? A/B test key campaigns. Bank on social proof.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Lake One

APRIL 21, 2020

Startup marketing has a special place in our heart. We team up with venture funds and accelerators here in the midwest to share marketing insights with startups every year. Would inbound marketing for your startup work? Market Traction. Do you want a tool to launch lead capture without needing IT?

Startups 52

Startups Hubspot Advertising Agencies Lead Gen 52

Outbrain

MAY 4, 2022

One of the most vital business goals for a B2B website is to generate leads. Even if a lead does not convert into a client right away, having their contact information in your database opens the door to future interactions and sales. That’s why marketers place lead generation as their top priority and goal.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

NetLine

OCTOBER 1, 2018

G2 Crowd released its Fall 2018 Grid Report and once again, NetLine was recognized as a Leader in ‘Lead Capture’ Thanks to real users on G2 Crowd (yes, authentic reviews are the only reviews), NetLine has garnered the G2-honor for a second time in 2018. “Netline for Lead Generation” What do you like best?

Lead Capture 56

Lead Capture Lead Gen User-Generated Content Lead Generation 56

NetLine

JULY 28, 2020

Considering the significance that people give to ratings and reviews, it’s crucial that B2B vendors be cognizant of their G2 scores so they understand where they stand in the eyes of the market. G2’s Lead Capture group comprises 35 businesses, all ranging in a variety of sizes, explicit specialties, and industry focuses.

Lead Ranking 52

Lead Ranking Lead Scoring Lead Gen Paid Search Agency 52

Brandpoint

JUNE 1, 2018

But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that help with this process. In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Scoring 76

Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. Why Use Content Marketing to Generate Leads?

Paid Content 98

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 98

Hubspot

OCTOBER 23, 2014

So you just created a piece of content for lead generation -- congrats! . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Did you know, tweets with images generate 55% more leads than Tweets without images?!). While it''s tempting to go and celebrate, you''re not done just yet. Your Website.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

SmartBug Media

OCTOBER 14, 2020

One of the most rewarding things for marketers is to see the results of our efforts. The most gratifying part of our job is to see how much revenue the company is getting from each marketing effort, which is what matters most to the executive team. That’s where marketing attribution and attribution reporting come to play.

Marketing Report 71

Marketing Report Marketing Attribution Top of Funnel Allocation 71

Strategic-IC

MAY 21, 2018

Quality lead generation is a crucial part of a marketing strategy. To be effective, lead generation strategies must do more than check off points on a ‘success tactics’ list. Below are some key tactics and approaches to consider in your campaigns, to enhance lead generation and help you engage the right audience.

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54

Vidyard

AUGUST 17, 2016

You want more leads. Funny thing is, your leads want more video. But you get the gist: use video to get more leads. In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative). Click to Tweet !).

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

Lead Liaison

JULY 23, 2018

Let’s face it: generating leads at trade shows isn’t as easy as it once was. Vibrant booth displays and creative signage may catch the eye of trade show attendees, but this alone won’t result in new leads for your business. Interactive Lead Generation Idea #1. Interactive Lead Generation Idea #2. Host a Fun Trivia Game.

Trade Show 114

Trade Show Lead Generation Lead Scoring Lead Ranking 114

NetLine

FEBRUARY 22, 2019

Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights?”). As a marketer, and before coming to NetLine, my romance with content was a tangled one. A somewhat vain but important win).

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Parse.ly

JANUARY 28, 2021

Earlier in January, Jen Jones – CMO at Dataminr, Russ Somers – VP Marketing at TrustRadius, Brendon O’Donovan – VP Product Marketing at Telesign, and Dave Cardiel – VP Marketing at Parse.ly Consistent with our expectations, lead generation and engagement were top of mind. Focus areas for 2021?

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013. Content Marketing World.

Conference 120

Conference B2B Marketing Planning B2B 120

SnapApp

SEPTEMBER 6, 2016

It’s hard to imagine running a modern marketing department without PDFs. Unless you’re living under a marketing rock, you know buyers are demanding more. Marketers can upload their existing static content and in three clicks and animations, transitions, or a lead form anywhere in the content. . 23 years to be exact.

Lock-In 48

Lock-In Lead Gen Case Study Case Studies 48