Remove keyword vendor
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Expand your Offer Strategy to Increase SEM Performance

The Point

Otherwise, when buyers finally do start to contact vendors, you may not even be part of the conversation. It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. Actually, I know why it is.

SEM 100
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75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Joe Kerschbaum is a SEM author and columnist.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

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Build or Buy? SEM Agencies vs. In-House SEM Campaigns

QuanticMind

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. A Common Misconception: SEM Is Where the Customer Experience Lies. Within SEM, most of the opportunity to iterate on the customer’s experience lies deeper in the funnel.

SEM 40
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The Benefits of a Quality Partnership with a PPC Customer Support Team

QuanticMind

Quality customer support for PPC optimization platforms is becoming increasingly important. Large amounts of money are relying on the flawless execution of PPC marketing, but we all know technology isn’t always perfect on its own. The keywords matter, the data matters, the integrations matter, and the budget matters.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. All questions should start with the PPC budget. At what cost?

Adwords 120
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Top eCommerce Strategies for 2023

TrustRadius Marketing

Vendors like SimilarWeb and Owler are great sources of information on competitors and market trends. vendors like Pattern will buy and sell your inventory in online marketplaces. Tools like Semrush and Google Search Console can help you identify important keywords related to a product, industry, or topic.