Zoominfo

MAY 22, 2024

Derion McGriff used to spend hours on the drudgery of email outreach. The AI-powered platform’s ability to proactively surface key accounts and craft compelling, personalized emails has cut his typical outreach motion from two hours to just 20 minutes, saving him about five hours every week. Don’t Just Do More. .

Zoominfo 130

Zoominfo Marketing Analytics Tools Outreach Ideal Customer Profiles 130

Lusha

MARCH 12, 2024

Automation and personalization seem like opposites that can’t work together. There’s a way to blend personalized email outreach with the convenience of automated cadences. You can still scale up operations without having to choose between automation and personalization. Thankfully, that’s not actually the case.

Personalization 52

Personalization Intent Signal Top of Funnel Segmentation 52

Zoominfo

MAY 22, 2024

Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo Rather than simply enabling sellers and marketers to pull data from our platform, ZoomInfo Copilot pushes insights and actions to your team’s fingertips, teeing up the right outreach for the most qualified leads at precisely the right moment.

Zoominfo 130

Zoominfo Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 130

Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Only B2B

FEBRUARY 28, 2024

Craft Personalized Outreach: Intent data unveils valuable insights into a company’s specific needs and challenges. Armed with this knowledge, you can personalize your sales pitch and content , crafting messages that resonate deeply and drive engagement. Must Read: How to Collect B2B Intent Data?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Zoominfo

JUNE 10, 2024

Even specialized ABM or sales engagement tools typically handle signal data through their own narrow lens. In this fragmented world, more data simply means more noise — resulting in signals that are difficult to interpret, and outreach to buyers who simply aren’t ready. The result?

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with. Personalize your outreach Personalization lies at the heart of ABM.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Zoominfo

FEBRUARY 12, 2024

The following are some examples of top revenue intelligence tools that use data to enable better business decisions: ZoomInfo : A comprehensive provider of revenue intelligence solutions, including call recording and analysis, cutting-edge buyer intent signals, and highly accurate B2B data that powers sophisticated, AI-fueled models and apps.

Work Management 130

Work Management Marketing Management Tools Lead Ranking 130

Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. We think this opportunity is so rich that we’ve open-sourced a GTM play based on this specific moment that you can use to automate your outreach.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Zoominfo

MARCH 31, 2024

Your founder, your CEO is a very powerful person for you to use, to reach out to the C-Suite and broker a conversation with your team.” Add outreach down the org chart with counterparts who would be potential end users and valuable champions, involving the rest of your GTM team and their relationships or research. Schuck says.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Heinz Marketing

MARCH 31, 2024

By understanding the intent signals, businesses can tailor their messaging and outreach efforts to resonate with each account’s specific needs and pain points. Enhanced Personalization: Personalization is the cornerstone of contemporary marketing.

Intent Signal 64

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 64

SalesIntel

JUNE 18, 2024

From scrappy teams just getting their feet wet in account-based marketing (ABM) to seasoned pros looking for that next competitive advantage, intent data is changing the game and allowing marketers to deliver more personalized and effective campaigns that drive more engagement, conversions, and revenue.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Webinar Metrics 40

Heinz Marketing

AUGUST 17, 2022

Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. This shift in outreach and lead generation has also changed our traditional idea of the Buyer’s Journey dramatically – for better or for worse. Personalized Automation. Wrapping it up.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 68

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 68

SalesIntel

MARCH 14, 2024

Importance of Utilizing These Data Points for Sales Conversions: Personalized Targeting: By leveraging technographics, firmographics, and buyer intent, businesses can tailor their sales pitches and marketing messages to align with potential customers’ specific needs, preferences, and readiness.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

NetLine

DECEMBER 7, 2023

It demands the greatest investment and places significant emphasis on highly personalized content and experiences. Personalization remains crucial, but it doesn’t center on individual accounts. Finally, for one-to-many accounts, intent data can be used to deliver relevant campaigns at scale.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Businesses can streamline their lead generation and nurturing processes by focusing on prospects exhibiting strong buying signals, ultimately accelerating the sales cycle.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Zoominfo

JUNE 12, 2023

This approach starts with intent signals that identify who’s in-market, so you can get your team in front of the right prospects at the right time, and follows up with plays targeted to those prospects. That means you’ll fail 95% of the time if you’re solely relying on cold outreach.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Leadspace

APRIL 5, 2023

Intent models compound the success of your Fit models, further increasing the odds of achieving closeable business as you focus sales and marketing efforts in order of likelihood to buy – enabling you to achieve ROI faster and more efficiently for overall revenue optimization. The best intent signals are targeted at specific market segments.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Lusha

JUNE 26, 2023

The basic difference between marketing qualified leads and sales qualified leads is that they show certain intent signals. Put simply, an intent signal indicates that a business might have some level of interest in buying your product–and an SQL demonstrates more interest than an MQL. Why “might have”?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Intent Signal 52

Leadspace

SEPTEMBER 16, 2022

For B2B businesses, these signals along with the context for who is the person searching might be a very valuable way to learn if your target accounts or their buying teams are inching closer to a conversion. What Are Intent Signals and How to Use Them? Let’s take a closer look.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Lusha

MARCH 22, 2024

Intent data is a huge clue into what your potential customers are thinking about: their pain points , the solutions they might be looking at, and – most importantly – if they’re looking at it right now. For many platforms – Lusha included – intent signals are ranked based on topics.

Intent Data 52

Intent Data Intent Ideal Customer Profiles Intent Signal 52

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Fortunately, intent data allows for personalized marketing efforts that are adapted to each stage.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

DECEMBER 16, 2020

We give teams access to their Salesforce data within the ZoomInfo platform, and provide them with the means to personalize their lists based on criteria such as: Object owner Email opt-outs Account type Lead status. When you leverage tools like Salesforce Sync, you’re better positioned to time your outreach perfectly.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

MAY 16, 2022

And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. Get a Demo The Good News: More Automation Means Personalization at Scale Marketing automation solutions are nothing new, but they’re on the rise.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

FEBRUARY 3, 2023

Email Email outreach typically requires a series of targeted emails, delivered on a predetermined cadence, that relate to the prospect and their pain points. Free Trial Chatbots Conversational marketing tools, typically known as chatbots, allow marketers to craft automated, interactive conversation models personalized to their prospects.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

SalesIntel

JULY 4, 2024

Use Case #2: Intent Data for Crafting Personalized Marketing Campaigns Use Case: Intent data acts as a window into the specific interests, challenges, and requirements of prospects, enabling the creation of highly tailored marketing campaigns. Strategy: Integrate intent data seamlessly into existing lead scoring systems.

Intent Data 52

Intent Data Advertising Agencies Intent Advertising Channels 52

Inbox Insight

MAY 31, 2024

In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content in line with Google’s latest guidelines, and optimizing omnichannel marketing approaches. The model assigns a score to each prospect so you can prioritize and personalize outreach.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. These statistics highlight the substantial impact of intent data on enhancing pre-event planning outcomes.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Only B2B

JUNE 26, 2024

It’s a strategy that targets specific accounts with personalized campaigns. ABM allows companies to deliver highly personalized content and messaging to key decision-makers within target accounts, significantly enhancing engagement and conversion rates. How to Align Marketing and Sales with Intent Data?

Account Based Marketing 71

Account Based Marketing Lead Ranking Ideal Customer Profiles Lead Generation 71

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide?

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

SalesIntel

APRIL 25, 2024

Utilizing the powerful intent signals provided by SalesIntel, you can continuously monitor your customer base’s satisfaction and identify those actively researching alternative providers or solutions. But how do you fight shift risks before they become cancelation requests?

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? You must choose the appropriate messaging for nurturing based on the lead’s intent.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Lusha

FEBRUARY 22, 2023

It’s about luck, not personalization, and it turns a lot of potential buyers off. Sounds like a pipe dream, but it’s actually possible using Lusha’s Intent Signals. Here’s what intent data is, and how it finds the doors that are already opened. What is Lusha’s Intent?

Ideal Customer Profiles 52

Ideal Customer Profiles Buy Marketing Budget Intent Data 52