Orange Owl Blog

APRIL 10, 2025

Account-Based Marketing Top B2B ABM Agencies in India in 2025 Vivek Goel April 11, 2025 Share : Table of Contents Introduction In the dynamic landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as one of the most effective strategies for driving high-quality leads and maximizing ROI.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Paid Search Agency Advertising Agencies 52

Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations. Seamless.AI

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Single Grain

APRIL 19, 2025

Account-based marketing (ABM) combines efficiency, consistency, and creativity. However, it can be overwhelming to execute, given the demands of a multi-channel campaign and hyper-personalized content creation. Unfortunately, marketers also struggle to achieve a satisfying ROI.

Account Based Marketing 52

Account Based Marketing ABM Linkedin Multi-Touch Attribution 52

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Single Grain

APRIL 17, 2025

In the world of Account-Based Marketing (ABM), the quality of your targeting directly determines the effectiveness of your campaigns. LinkedIn has emerged as the premier platform for ABM execution due to its professional focus and robust targeting capabilities.

Account Based Marketing 52

Account Based Marketing Segmentation ABM Marketing AI 52

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Work Management Marketing Automation Services 132

Single Grain

APRIL 17, 2025

Account-based marketing is only effective if your brand has a presence where B2B buyers are. While LinkedIn provides a powerful platform for ABM execution, the most effective campaigns coordinate LinkedIn efforts with other channels to create a cohesive, multi-touch experience for target accounts.

Multi-Channel 52

Multi-Channel Account Based Marketing Multi-Touch Attribution ABM 52

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. ABM for Sales, because it takes two wings to fly. ABM is an intentional change of direction from conventional B2B.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. It also limited the scalability of ABM efforts. What’s the difference?

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

FunnelEnvy

APRIL 14, 2025

However, many B2B marketing teams struggle with top-of-funnel inefficiencies, leading to poor-quality leads, wasted marketing spend, and lower conversion rates. Common challenges include misaligned targeting, ineffective content, and a lack of clear intent signals from prospects.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 69

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Orange Owl Blog

APRIL 5, 2025

AI empowers organizations to identify target accounts, craft hyper-personalized messaging, and optimize channel strategies with unmatched precision. Moreover, a Gartner survey found that 61% of B2B marketers using AI tools in their GTM strategy reported a 20% or higher increase in lead conversion rates.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

Zoominfo

JANUARY 26, 2021

The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM). As we mentioned earlier, when conducting enterprise level sales, you’re typically not speaking to one person. ABM For Targeted Outreach. Customize Your Demo And Solution.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Televerde

FEBRUARY 11, 2025

Use AI-driven insights to segment audiences based on engagement patterns, purchase history, and intent signals. Personalize outreach by delivering relevant content, offers, and messaging based on real-time customer behavior.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 52

Valasys

FEBRUARY 26, 2025

By coordinating Account-Based Marketing (ABM) initiatives with a data-driven methodology, Valasys AI Score (VAIS) provides a ground-breaking method of client segmentation. High VAIS + Medium Intent: Leads that require nurturing through email campaigns and personalized content.

Segmentation 52

Segmentation Lead Ranking Lead Scoring Account Based Marketing 52

DemandBase

AUGUST 18, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. ABM like a boss! The rapid success of ABM is clearly driving demand for increased investment. This is it.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Only B2B

JUNE 26, 2024

This is the promise of Account-Based Marketing (ABM). It’s a strategy that targets specific accounts with personalized campaigns. Today’s customers expect marketing efforts to address their specific needs and challenges. Sounds promising, doesn’t it? The result?

Account Based Marketing 71

Account Based Marketing Lead Ranking Ideal Customer Profiles Lead Generation 71

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. Take a page from our modern go-to-market playbook to launch coordinated sales and marketing campaigns at scale.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

SalesIntel

APRIL 21, 2025

Keeping their pipeline filled with relevant, high-intent prospects. With SalesIntels verified data and intent-driven lead capture tools, they can prioritize the right accounts, reduce wasted outreach, and accelerate revenue growth. Personalize outreach at scale to ensure higher engagement and response rates.

Account Based Marketing 40

Account Based Marketing Lead Scoring Lead Ranking Lead 40

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.

Demand Generation 100

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 100

Metadata

MARCH 11, 2025

Account-based marketing (ABM) requires you to know when, where, and how to engage target accounts in a way that feels natural and meaningful. This is where ABM orchestration strategies come in, and align marketing, sales, and customer success teams so theyre working together to engage high-value accounts.

Account Based Marketing 52

Account Based Marketing Work Management Ideal Customer Profiles Enterprise Management 52

Only B2B

DECEMBER 18, 2024

Low-Intent Leads Waste Time Tool: 6sense, Bombora, or LeadSquared Why Use It: These tools analyze intent signals, helping sales focus on high-priority leads while marketing nurtures the rest. Sales and Marketing Working Together: Key Takeaways Winning marketing strategy doesnt happen in isolation.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Lead Scoring Work Management 71

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

SalesIntel

DECEMBER 24, 2024

Account-Based Marketing (ABM) has become a critical strategy for B2B companies aiming to increase conversions, build stronger relationships with high-value accounts, and achieve a higher ROI from their marketing efforts. Who is ABM playbook for?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 52

Inbox Insight

APRIL 14, 2025

” When you match your content to the intent signals you’re tracking, you create a connection with your audience. Integrating these efforts effectively is increasingly important, aligning with thelatest trends in coordinating multi-channel outreach based on intent. ” Howard explains.

Intent Data 52

Intent Data Ideal Customer Profiles Lead Generation Intent 52

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Zoominfo

JANUARY 26, 2021

Here’s why: More valuable accounts Increased monthly recurring revenue (MRR) Boosted brand equity How to Generate Enterprise Leads The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM ). They don’t have time to waste with generalizations.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound success also depends on identifying high-intent accounts, building personalized messaging, and optimizing targeting.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

ANNUITAS

MARCH 21, 2023

Now, growth leaders can use Measure in more “full journey” mode, analyzing more customer touch points than those typically found inside a marketing campaign or nurture outreach. Also, the company has improved the ability to segment and activate Account-based Marketing lists.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. So, let’s get started!

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Zoominfo

MAY 16, 2022

And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Engagio

AUGUST 9, 2021

Spikes in interest in a specific topic can identify when accounts are in-market. This helps you find the magic moments when buyers — who normally resist Marketing and Sales outreach — actually want to hear from vendors like you. Identify good fit accounts. There is no personal information. Key takeaway.

Intent Data 127

Intent Data Intent Ideal Customer Profiles Work Management 127

Inbox Insight

JANUARY 23, 2025

To maximize the benefits of intent data, implement a robust scoring system that evaluates prospects based on their intent signals and alignment with your ideal customer profile. Next, create content and outreach strategies that resonate with these high-priority accounts, directly addressing their specific needs.

Top of Funnel 52

Top of Funnel Demand Demand Generation Agencies B2B Marketing 52

The ABM Agency

APRIL 30, 2023

Reading Time: 12 minutes As a marketing professional, understanding the nuances of account-based marketing vs. inbound marketing is crucial for developing effective strategies in the B2B SaaS sector. What is the difference between account-based marketing and traditional marketing?

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52