Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.

Lead Ranking 110

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 110

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. Technographics refer to data that provides insights into individuals’ or organizations’ technology stack, preferences, and usage patterns.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Today, it takes a real-time, insider view into what prospects are truly interested in to properly drive leads.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 110

Top of Funnel Activities Intent Signal Advertising Channels 110

Martech

DECEMBER 19, 2022

Intent plays an essential role in exposing account timing and need to prioritize account and buyer engagement.” ” Dig deeper: How to leverage intent and engagement in the buying cycle. What can GTM leaders do now to get more value from intent signals? content, creative assets, talk tracks) when they need it.”

Intent Data 113

Intent Data Intent Marketing Analytics Tools Intent Signal 113

Brightedge

JUNE 10, 2022

Improving your research process will positively affect organic performance, helping drive and retain traffic and bolstering growth for your website. Example From Intent Signal, Bright Edge’s On-Site Optimization Engine. Intent Signal is BrightEdge’s feature for identifying ranking opportunities in existing content.

SEO 111

SEO Research Enterprise Management Tools 111

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. How to spot buying signals. Let’s break that down.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. Aligning Sales and Marketing: Converting leads into customers a GTM strategy doesn’t end with lead generation.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 71

Zoominfo

DECEMBER 16, 2020

When sales and marketing teams traditionally pull lists, they’re still missing important data that’s relevant only to their organization. Has this lead opted out to receiving emails from my organization?”. Meanwhile, SDRs need to be able to prospect based on leads that their Account Executives own. Think about it.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Only B2B

FEBRUARY 21, 2024

What is Intent Data, anyway? Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. If your organization is not investing in B2B intent data, then you are falling behind.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

JULY 5, 2023

How Sendoso’s GTM & RevOps Teams Are Adapting Sendoso , a leading direct-mail platform, has made a lot of changes in the past few months in a push to appeal to new industries. And they have started leveraging automated workflows and intent data to tailor their outreach efficiently. “We

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Zoominfo

OCTOBER 13, 2023

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . So if you want to grow your leads, it’s time to grow your strategy. . Let’s take a look at a few below.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Martech

OCTOBER 4, 2022

A marketer at a services and consulting firm told me they didn’t think about how to play to the unique strengths of online events, about the specific intent signals that they could gather, and the actions they can get,” said Sirkin. “It Some of the best intent signals come from how the attendees navigate at the event.

Top of Funnel 95

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 95

Martech

DECEMBER 15, 2021

We have campaigns that are designed to drive traffic to our website, other campaigns that generate net new leads, and others that are designed to have meaningful conversations, like events and webinars,” said AlMukhtar. Buyer intent signals. Account-based framework.

Intent 88

Intent Intent Signal Campaigns Zoominfo 88

SalesIntel

APRIL 25, 2024

However, throughout the time leading up to the decision, teams are hard at work researching and providing recommendations on potential new vendors and solutions to key decision-makers within the company. This is where intent data comes into play. Yet, it is often overlooked.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. Specific rates vary based on your industry, which channel you’re using, and whether you’re running a paid or organic campaign. And avoid these display ad pitfalls.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

NetLine

JANUARY 30, 2024

Regardless of title, anyone within a marketing organization should be able to look at these results and ask themselves if they’d like to improve their advertising metrics like this. INTENTVE’s Universal Export Pays Off The ability to export INTENTIVE’s insights was a recent addition to the platform. A remarkable success for everyone!

Intent 52

Intent CTR Intent Data Intent Signal 52

Heinz Marketing

MARCH 17, 2020

With less money to spend on media and reach, there are numerous places smart B2B marketing organizations can focus to increase efficiency and results for their organizations. Here are a few examples: Focus on key conversion rates: What’s your lead to opportunity conversion rate? What do they look like?

Marketing Budget 84

Marketing Budget Intent Signal Top of Funnel Terms and Conditions 84

SalesIntel

APRIL 15, 2024

This sharply contrasts with the B2C buyer’s journey, where individual consumers are the sole decision-makers, leading to faster decision-making. This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

This sharply contrasts with the B2C buyer’s journey, where individual consumers are the sole decision-makers, leading to faster decision-making. This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Martech

DECEMBER 15, 2022

If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target. Anybody within the organization can be engaged with these experiences.

Top of Funnel 89

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 89

Madison Logic

MAY 15, 2024

In many organizations, the primary role of the marketing team is to influence the top-of-funnel (TOFU) and middle-of-funnel (MOFU) motions to build and fuel the sales pipeline. Strong brand perception also helps with word-of-mouth marketing, whether customers refer leads your way or share their successes on social media.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Inbox Insight

OCTOBER 6, 2020

Dependent on source, analysis and the action itself, intent data can be used in multiple different ways to help support greater overall marketing objectives. With so many organizations now using intent data, we wanted to know – what objectives have they set in place when leveraging intent data?

Intent Data 103

Intent Data Demand Generation Intent Lead Scoring 103

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. It also helps improve lead scoring, allowing you to identify the most promising prospects. DMPs play a vital role in maintaining data hygiene and consistency across your stack.It

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Businesses can utilize it to grow their lead pipeline and discover sales opportunities that were previously hidden.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

NetLine

DECEMBER 7, 2023

Indeed, a recent survey found that nearly two-thirds (63%) of US B2B organizations with annual revenues greater than $50 million are currently using ABM methods and practices. Support for this strategic approach is strong within organizations that are using it. Try to think of an ABM strategy driven by intent data as a team sport.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Only B2B

JUNE 30, 2023

In this comprehensive blog, we will explore the concept of B2B purchase intent, its significance in driving growth, and how businesses can harness intent data to improve their marketing and sales effectiveness. B2B Sales Intelligence: Integrating intent data with sales intelligence platforms provides sales teams with crucial insights.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

ABM in Action

JUNE 29, 2023

SalesboxAI aims to help organizations detect, engage and convert intent into revenue using its conversational marketing platform and programs. What It Solves The solution is designed to solve lead volume, velocity and quality challenges.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

SalesIntel

OCTOBER 20, 2021

Connecting to the right decision-makers, the volume of the qualified leads, and ensuring that the team is maintaining and building accurate data are only a few. Any company’s success hinges on its ability to generate leads. What is Buyer Intent Data, and Why Should It Be in Your Database? CROs face a host of challenges.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Heinz Marketing

SEPTEMBER 28, 2021

Lead scoring is defined as a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. It should be a foundational element of your sales and marketing alignment strategy, but it’s often overlooked, or deemed too complex to implement for a lot of organizations. Win-win for all.

Lead Scoring 103

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 103

Inbox Insight

NOVEMBER 17, 2020

It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly. Email Marketing.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98