Remove Buyer Intent Remove Intent Data Remove Psychographics
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Why are Sales Intelligence Tools a Necessity in 2020?

SendX

This is done by collecting and processing necessary data into actionable sales information that will help you articulately plan your way into achieving desired results. Modern sales intelligence helps you incorporate real-time buyer intent data into your sales decision trees.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. You can create impactful media programs to reach potential buyers by leveraging intent data.

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5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching. Psychographic data.

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How Customer Success Can Use ‘Dark Funnel’ Data to Increase Engagement, Renewals & More

6sense

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. And we often talk about the Dark Funnel within the context of how this buyer information, when properly de-anonymized, can dramatically increase new-logo signings and revenue. Customer intent signals live there, too.

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How Customer Success Can Use ‘Dark Funnel’ Data to Increase Engagement, Renewals & More

6sense

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. And we often talk about the Dark Funnel within the context of how this buyer information, when properly de-anonymized, can dramatically increase new-logo signings and revenue. Customer intent signals live there, too.

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Beyond the Obvious – Drilling Down on B2B Buyer Personas

FunnelEnvy

A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Psychographics: Interests, values, lifestyle, personality traits. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

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5 Ways to Build Better ABM Target Account Lists

PureB2B

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently. Segment Based on Buyer Intent. Move Focus from Total Accessible Market to Target Accounts.