Remove Intent Data Remove Intent Signal Remove Psychographics
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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Then, less than ten years ago, access to really strong, granular data gave birth to the ability to drill beyond the superficial audience segments and reach down into what I call audience cohorts.”. Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics.

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Content + Intent Data: A Compass for Content Strategy

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent should be a compass for your content strategy, not a map.

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Layering exegraphics and intent data to up your game (and your returns)

Rev

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. There’s no doubt about it.

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3 Audience Segmentation Trends Shaping Digital Marketing

Zoominfo

Then, less than 10 years ago, access to really strong, granular data gave birth to the ability to drill beyond the superficial audience segments and reach down into what I call audience cohorts.” Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Intent-driven marketing is set to play a pivotal role in shaping the future of B2B demand generation.

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Informa Engage & 180byTwo Collaborate to Make B2B Intent Data Accessible

Valasys

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

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How Customer Success Can Use ‘Dark Funnel’ Data to Increase Engagement, Renewals & More

6sense

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. But this invisible data isn’t just useful for prospecting. Reading Signals Near and Far. Customer intent signals live there, too. Influencers. Product review sites .