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How Zoosk implemented testing to optimize newsletter yield

Liveintent

With some help from LiveIntent and a thoughtful testing strategy, Zoosk improved its newsletter performance with surprising results. Part of this real-time process is triggered emails, which provide updates on matches, activity on the platform, and suggest matches to users. Opportunities for optimization. Testing to inform strategy.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Personalized email is much more than simply auto-inserting the recipient’s first name. Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. Signup forms.

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B2B Email Marketing Automation to Fuel Your Campaign Efforts

Binary Demand

Set up Automation Triggers Automation triggers are specific events or actions that initiate the sending of automated emails. Triggers can include actions like a user signing up for your newsletter, making a purchase, abandoning a cart, or a specific date or time.

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B2B Email Marketing Automation to Fuel Your Campaign Efforts

Binary Demand

Set up Automation Triggers Automation triggers are specific events or actions that initiate the sending of automated emails. Triggers can include actions like a user signing up for your newsletter, making a purchase, abandoning a cart, or a specific date or time.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers. Set Up Workflows: Once you know what actions you want customers to take and what campaigns you need, design your triggers, schedules, and workflows in your email marketing software. What Features Do I Need?

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Going back to basics: Marketing as a conversation

Martech

Revella describes this process using what she calls the “ 5 rings of buying insight ,” which are: Priority initiative insight : Hearing real buyers describe the “trigger moment” when your buyers knew they needed to spend money on a problem. ” Use your brain, insert your culture and personality.

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B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales

SendinBlue

Marketing automation for B2B shares the same principle as B2C marketing automation : triggering an automated message or series of messages in response to email subscriber activity. This could be when a lead subscribes to your newsletter or requests a product demo. What’s more, the lead score itself can serve as an automation trigger.