Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. It’s not what you almost certainly think.).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. LinkedIn has plans to add more to the mobile app.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. Social media business statistics. billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. mobile users in the U.S. The dark social stats that are being cited in many articles trace back to only one source. How to Measure Dark Social Traffic. According to a recent estimate , 12.1%

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. It is especially important these days as social networks have become massive centers for connecting with prospects and customers. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales.

Statistics 99

Statistics Paid Content Peer-to-peer Stats 99

Webbiquity

MAY 16, 2011

The good news for B2B marketers is that these publications still reach a highly qualified audience, advertising prices have dropped (in some cases dramatically) and deals can be made. Marketers can no longer put off thinking about how mobile fits into their marketing mix. Slide 37: The most popular use of mobile Internet time?

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Content Resonates, Advertising Saturates. On the contrary, advertising, even digital ads, leads to overexposure and saturation. But the stats don’t lie.

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158

TrustRadius Marketing

APRIL 13, 2022

We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks.

Paid Content 52

Paid Content Social Media Pricing Price 52

Webbiquity

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). 70% of buyers would rather learn about a company through an article rather than an advertisement. Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. Statista ). LinkedIn ).

Statistics 81

Statistics Peer-to-peer Stats B2B Sales 81

DAGMAR Marketing

NOVEMBER 29, 2019

This may include social media marketing, review sites, social advertising, and other two-way engagement channels. The tools in the LSM box include familiar things, such as paid social media advertising, managing your presence on review sites, and claiming your Google My Business listing. The moving parts of LSM.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. 50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? Mike Pickowicz (PPC/SEM Analyst). Lena Xu (Digital Marketing Strategist).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Huptech Web

MARCH 2, 2023

Social media platforms have billions of users, and by promoting products and services on these platforms, businesses can reach a much wider audience than they would through traditional marketing channels. Higher Conversion Rates Social commerce allows businesses to showcase their products in a way that resonates with their target audience.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Sharpspring

JANUARY 31, 2019

Use this information to develop a creative message that speaks to their interests and needs. Prioritize Mobile Interaction Take an Active. In fact, 25% of millennials spend an average of 5 hours a day on their mobile phones, while 25% check their phones more than 100 times per day. But it’s especially key for millennials.

Peer-to-peer 55

Peer-to-peer Planning Paid Search Agency Mobile Advertising 55

Hubspot

MARCH 10, 2020

For instance, when you write product roundups, are you including all of the necessary information? I use blogs for research, so I'd gravitate towards a blog that provides ample information in their product reviews and posts. If not, we've collected some important stats about millennial blog readers that can help.

eCommerce 89

eCommerce Peer-to-peer Statistics Thought Leadership 89

Optinmonster

DECEMBER 14, 2021

Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. Advertising Tools : Drive traffic to your site from places like social media and through paid ads. Advertising Tools. What Is a Lead Generation Software/Tool? Sales Tools.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

EveryoneSocial

SEPTEMBER 21, 2020

As a company who values engagement on social media you may have an employee advocacy program running in your organization. Firstly, kudos for making a great decision on keeping employees informed, creating, and sharing no matter where they are working! Extra: Employee Advocacy or Paid Advertising? Read more here.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

EveryoneSocial

FEBRUARY 4, 2019

are on social media accounts. The best way to prove it is a quick snippet of some social media stats: Close to half the world’s population (3.03 billion people) are on some type of social media. 91% of B2B buyers are active on social media. ( 79% of job applicants use social media in their job search.

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

Hubspot

DECEMBER 11, 2019

Gen Z is more likely to make mobile purchases. By now, you might know that both of these generations are heavily connected to the internet and social media, While millennials watched the internet develop, Gen Z has used it since a very young age. Millennials and Gen Z also go online primarily with mobile devices.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Optinmonster

OCTOBER 30, 2019

Instead of cold approaching people with ads, promotional emails , or unsolicited phone calls, you’re using social media to find prospects, build brand awareness, and build relationships with potential customers. Most companies already have some sort of social selling set up. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Webbiquity

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 8 Twitter Facts and Stats.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 111

Social Media Paid Content Media Business 111

Adobe Experience Cloud Blog

JANUARY 12, 2012

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. Is your content mobile friendly?

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Outbrain

AUGUST 30, 2021

For companies to compete off and online and among target audiences overloaded with ads and information, it’s vital to grasp the differences and overlaps between branding and marketing, and how brand marketing stands on its own. One of the most powerful impacts on brand marketing is certainly the social media arena. That never changes.

Paid Content 64

Paid Content Paid Search Agency Brand Identity Branding 64

Content Standard

APRIL 16, 2016

Nearly 18 months after it was first unveiled, Snapchat’s advertising platform has become a big hit among brands. With over 100 million daily active users who average 25 to 30 minutes of active screen time per day, the social network is far too large to be ignored. For all of this positive momentum, there are shortcomings.

Social Media 46

Social Media Social Marketing Media Paid Search Agency 46

Outbrain

JULY 3, 2019

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising. Banner Ads.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Webbiquity

MARCH 20, 2018

Here are a dozen stats that show the value of blogging and provide guidance for achieving real results. Seven Stats About the Benefits of Business Blogging. 94% of blog readers are willing to share blog posts if they think the information in the posts can be useful and valuable to their peers, friends and other connections.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Sprout Social

JULY 19, 2016

What began as a simple platform for specific college networks has grown into a hub of social activity for 1.65 Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. billion monthly active users. Saved Replies.

Paid Content 94

Paid Content Facebook Features Peer-to-peer 94

Hubspot

MAY 29, 2015

For example, the report reveals how much mobile has been changing internet usage. The services we use to buy our homes, rent cars, order food, get a hotel room, and shop are inherently mobile. Overall Internet Usage Growth Is Slowing, But Mobile Video is Accelerating. Mobile Usage Has Outpaced Desktop. People now spend 2.8

Advertising Agencies 28

Advertising Agencies Mobile Advertising Paid Search Agency Verticals 28

Hubspot

NOVEMBER 11, 2011

Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! We've found some pretty awesome marketing stats you can use, for starters. Mobile Use.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28