The Re-emergence (and Growing Importance) of Content Gating for GTM Programs
ANNUITAS
FEBRUARY 13, 2024
There is no question that conventional wisdom — and an overall trend for the last few years — has leaned towards less ‘content gates’ in GTM programs – i.e., offering more content un-gated. the poor reputation cultivated by GTM programs that gate low-quality content and 3.) The greatest implication?
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