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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

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Why You Need LinkedIn Ads as a B2B Marketer in 2023

Launch Marketing

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

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12 Smart AI Content Writing Tools To Try Today

Marketing Insider Group

Promoting your business is a neverending battle for supremacy in the market. Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. That’s right: advertising and media. Ding, ding, ding!

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How to Use Google Optimize to Find B2B Paid Advertising Success

KoMarketing Associates

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. It’s where users get the most information and determine if the product or service is right for them. Link the account to Google Ads and Analytics.

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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

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7 Essentials for Paid Media Plan with Examples

Oktopost

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. If your competitors aggressively invest in paid platforms, chances are – you should be, too.

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Reaching the Peak of LinkedIn Ad ROI With Bizible

Adobe Experience Cloud Blog

Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing. Ads and Attribution. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Measuring B2B Marketing Performance.

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