B2B Marketers Now Use Facebook More Than Any Other Social Network

KoMarketing Associates

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers.

The Other Social Network

Paul Gillin

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. There’s very little waste because members are there to seek professional opportunities, ask and answer questions and network with their peers.

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Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

Exo B2B

As we know, the pandemic has increased the use of social networks and the Internet. The information overload generated by the use of social networks has reached a staggering level. To the point of becoming handicapping for companies in certain industries.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI.

The Power of Strong Networks

Biznology

Networking can be a powerful way to establish and cultivate meaningful, fulfilling, and professionally beneficial relationships. Successful networkers understand the need for and importance of strategically fostering net, new relationships. For others, networking is of interest.

Which Social Network Should You Advertise On?

Hubspot

Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers. Let’s dive in and examine the pros and cons of advertising on each of the four major social media platforms. This makes it a social media platform with high conversion rates.

The Stories Behind 5 Social Networks That Never Caught On

Hubspot

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today. From Six Degrees to Snapchat: A Brief History of Social Media.

Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Visit my website for more content on industrial marketing.]. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

They contacted me with little time to spare before their intended product launch at an industry event. My first question was “How well are you connected to thought leaders in your industry?” Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. Once you have relationships with thought leaders in your space, you’ve built social equity. Social Media/Web 2.0

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. But communities built on social media and communities built on platforms designed for community serve different purposes, behave differently, and provide a different experience to customers, partners, or members. Trying to build a community on social media isn’t easy.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

Choosing the Best Big Social Networks for Publishers

Hubspot

With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. There are a few ways you can narrow your choices down and decide which network (or networks) will work best for you and your business goals, while lining up with your available resources.

Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere

Tapinfluence

Over a year ago, TapInfluence partnered with Altimeter group to publish the results of an industry-leading influencer survey. It’s important for marketing agencies, influencer networks and platforms like TapInfluence to keep a pulse on the ever-changing needs of influencers to better guide our brand customers to maximize their content relationships and ultimately, their success. Social Networks that Embrace Creators and Encourage Sharing Win.

Best Practices for Posting Across Social Networks

SnapApp

Social media is evolving to?accommodate?a While Twitter appeals to casual conversationalists , LinkedIn attracts professional network-builders. And now there's Google+ Pages, which has recently joined the scene and promises to merge SEO and social media strategies. Across industries, a well-planned? social media strategy is essential for success. How do you accommodate the different "personalities" of each social media network?

7 Targeted Social Networks Niche Marketers Should Try

Hubspot

You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. That's because these networks attract such a wide range of users, that it's easy for the majority of marketers to have success connecting with their audiences there. But you must know that those "top" social networks aren't the only ones out there, right? Why Niche Social Networks Are Valuable.

How the Big Social Networks Use Email to Increase Engagement

Hubspot

We talk a lot on this blog about how email marketing and social media should be integrated. It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. And it's critical that social networks are doing this, because like you (you awesome inbound marketer!), Still, if any social media network needs these digest emails, it's Twitter.

How to Cater Your Marketing Strategy to Different Social Networks

Hubspot

Just as all audiences are not the same, neither are all social media sites. Every social network has its nuances, whether it be in the way users behave, connect, or share within that network's particular environment. So, if people act differently from social network to social network, shouldn't your marketing act differently, too? How to Analyze and Adjust Your Marketing Approach for Different Social Networks.

There Are No Secrets to Social Networking, SEO and Web Development

B2B Marketing Traction

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How To Elevate B2B Data Accuracy With Customer Network Effects

Kabbage

That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects. Besides bringing you the latest cat videos and being the #1 social channel for B2B ). They grew their user base and had tons of people join, contribute, and interact with their social network. How Radius Leverages Customer Network Effects.

40 Ways to Get Banned From the Top 5 Social Networks

Hubspot

It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. You know, the things that help make social media a nice place to be. It's not a perfect system the social networks have worked out, but it's important for marketers to know -- because believe it or not, lots of marketers are breaking these rules and don't even know it. Have you unwittingly broken any of these social media rules?

How To Elevate B2B Data Accuracy With Customer Network Effects

Kabbage

That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects. Besides bringing you the latest cat videos and being the #1 social channel for B2B ). They grew their user base and had tons of people join, contribute, and interact with their social network. How Radius Leverages Customer Network Effects.

8 Questions to Evaluate if That New Social Network is Worth Your Company's Time

Hubspot

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. But the dozens of new social networks popping up each month leave many marketers and business owners in a state of analysis-paralysis. Trying to keep up with the latest social trends alone is overwhelming.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen.

8 Online Networking Platforms for Black Entrepreneurs

Hubspot

The future of our businesses comes down to who we know, which is why networking is an integral part of a Black entrepreneur's success. So for Black business owners looking for stability, networking is essential.

A guide to getting started on using hashtags on LinkedIn

Biznology

For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Since LinkedIn is hell-bent on becoming the premier social network for professionals and the LinkedIn database has become enormous, they realized the need to better categorize, organize and filter content. Hashtags are words or phrases with a # sign in front of them, which makes them searchable on social media channels.

The Ultimate List: 24 of the World’s Largest Social Networks

Hubspot

Nowadays, when we talk about social media, we usually mean Twitter and Facebook. But we rarely consider the existence of global social networks. The truth is, if you are trying to reach international markets, you need to get acquainted with some of the world’s most popular social networks. In this blog post we cover the biggest networking channels and which countries use them the most. Ibibo is a popular site for social games in India.

Every Digital Marketer’s Most Valuable Asset: The Extended Network

Biznology

Every job seeker knows that his network is the key to his next employment opportunity. So why does it seem that we only think about the network in terms of personal use? How can we use our organization’s extended network as part of our marketing efforts? The Extended Network. All of your employees have networks and many of them actively engage in social networks – Facebook, Twitter, Pinterest, and LinkedIn. Photo credit: Wikipedia.

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Hubspot

It’s very easy for social media marketers to get caught up in the latest "in" thing. As each new social network pops up, many people feel the pressure to be on every single one. However, social media is only an effective inbound marketing tactic if you're doing the right things in the right places. Social media can be awesome for not only generating brand awareness and offering great customer support, but it also can also help a business' bottom line.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). Companies and industries you don’t want are made invisible by keeping them off your devices, until they make products and services you believe in. Lesson for leaders.

Social Networking or Social Notworking?

WebMarketCentral

With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. For example, Luis Paez takes some liberties with statistics to make the case that social media is useless for marketing. There's even a term for this alleged uselessness: social notworking. Let's get real; social media is a hammer.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches. Participating in LinkedIn groups is one of my preferred ways to engage with prospects, industry peers, and subject matter experts.

Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. Facebook and Google compete to provide information via social and search. There’s still some value to network scale, however. Network owners want above all to keep their customers’ data to themselves. Marketing to Networks.

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10 Pinterest Infographics: Visual Explanations for a Visual Social Network

Hubspot

Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is. As a social network that is built around one of the hottest trends in social media today -- visual content -- it's no wonder Pinterest is thriving. But in order to reap business benefits from Pinterest, a solid understanding of how the social network works is important. As of Q1 of 2012, Pinterest had generated 11.7

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. This morning’s audience of about 100 social media practitioners truly believe in the value of new platforms to reach their customers, although they have understandable concerns about the many regulations that govern what they can say.

Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

Oracle

by Amanda Batista | Tweet this The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. The webinar also highlighted real use case data that validates the impact that social selling techniques have on the bottom line.

How to Master Non-Awkward, Effective In-Person Networking

Hubspot

Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with. Sure -- we all want to expand our network by meeting new people in our industry, but actually meeting them can feel like a middle school dance all over again. Networking

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Given my engineering background, I naturally approached manufacturers and industrial companies in Houston, primarily in the Oil & Gas industry. That marked the beginning of Tiecas moving into the world of digital marketing for industrial clients. I launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing.