Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen
Martech
JANUARY 29, 2024
Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.
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