Buffer

FEBRUARY 3, 2019

. ‘Most of our biggest deals and business development relationships have come through Instagram’ There was a time, when Kettlebell Kings first started out, that Google AdWords campaigns and a compelling free shipping offer — “the first of its kind in the kettlebell space,” Jay said — were its main marketing tactics.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Optinmonster

DECEMBER 14, 2021

But without trust, you will never collect leads. In fact, adding social proof notifications is one of the most effective lead generation marketing tactics requiring the least amount of effort. SeedProd is the best landing page builder on the market. HubSpot is one of the world’s top CRMs available.

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Hubspot

OCTOBER 23, 2014

2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 10) Post a link to the content on your Company Page.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Hubspot

MARCH 21, 2012

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. Combine all of this interesting research and data into a lead gen offer (just make sure you have the permission to first).

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

MAY 23, 2014

Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!). I got along really well with my new boss, and when I started talking about doing more blogging and social for lead gen she was really supportive.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Sales Qualified Leads 28

Buffer

FEBRUARY 3, 2019

. ‘Most of our biggest deals and business development relationships have come through Instagram’ There was a time, when Kettlebell Kings first started out, that Google AdWords campaigns and a compelling free shipping offer — “the first of its kind in the kettlebell space,” Jay said — were its main marketing tactics.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

Unbounce

APRIL 23, 2019

For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Jump to a Creative Lead Gen Example. Embed Your Lead Gen Forms in Videos.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Unbounce

MARCH 8, 2023

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Hubspot

NOVEMBER 8, 2011

The good news is, Facebook fans offer a great opportunity for lead generation if you know how to leverage them. To get you well on your way to use Facebook effectively for lead generation , here are 6 guaranteed tactics for turning likes into leads. 6 Great Ways to Turn Likes Into Leads. Connect with HubSpot :

Facebook 28

Facebook Tactics Leads Lead 28

Hubspot

MAY 25, 2015

Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor's information. A 27% increase in lead generation.

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

DECEMBER 1, 2015

An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. LinkedIn Sponsored Updates. Promoted Tweets.

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 28

KoMarketing Associates

NOVEMBER 26, 2019

So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface. Lead Gen Forms Ad Formats.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Hubspot

AUGUST 5, 2011

In particular, testing helps you determine the best methods for the individual marketing tactics you're utilizing. One of the most common tactics marketers test is email. PPC: Similarly, if you're utilizing pay-per-click advertising, test keyword variations and the landing pages you associate with them, too.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Step 2: Create a Blog Subscription Landing Page. It’s the same way you convert website visitors into leads. A landing page !

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. From Email and Landing Pages to Omni-Channel Nurturing. There were two big changes to lead nurturing. Marketing Technology) landscape. There were 150 then. That’s not a typo.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Optinmonster

MARCH 13, 2024

In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners. We’ll cover how to create lead magnets in more detail in just a bit.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Hubspot

JANUARY 10, 2014

Landing pages? Many companies make the mistake of only using one or two channels to market to their leads. "The The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No Channel #3: Targeted Landing Pages.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Actionable and tactical. She crushed it for us!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals.

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

AUGUST 21, 2013

All we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click. This is how it looks: We put these check boxes on all of the forms we use for lead generation -- on landing pages for offers we use to convert visitors into leads.

Opt-out 28

Opt-out Opt-in Landing Pages Ad Frequency 28

Hubspot

JANUARY 13, 2014

HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. Is it optimized for lead gen? 2) Traffic Source Breakdown. Social media?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

MARCH 28, 2012

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Hubspot

JUNE 22, 2011

So next time you go MIA from work to bask in the summer sun, take these easy steps to ensure you're not sacrificing any of those precious leads. How to Generate Leads on Vacation. The beauty of these automation tactics is that they're like a Ronco Rotisserie: you just set it and forget it! Connect with HubSpot :

Lead Gen 28

Lead Gen Generation Leads Lead 28

Single Grain

SEPTEMBER 22, 2022

Features to Look for in a Lead-Generation Tool. 10 Best Lead-Generation Tools: Unbounce. HubSpot Sales. Choosing the Right Lead-Generation Software for Your Business. What Is a Lead-Generation Tool? Lead generation tools help you nurture and convert them into paying customers. 3) Improved Marketing Tactics.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Hubspot

MAY 19, 2014

So, to get you going with lead generation for your website, I wanted to share are a few strategies that have been really helpful to our team at Contently , the company where I serve as Editor in Chief, over the past few months. 1) Create gated premium content and associated landing pages. 5) Make your lead forms fun.

Generation 28

Generation Marketing Websites Landing Pages Leads 28

Hubspot

JANUARY 3, 2012

And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Creating that awesome offer and its optimized landing page is all well and good, but if you don't give your offer any more visibility than that, you're going to be hurtin' for leads.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

APRIL 28, 2014

A lot of business blogs may be winning the traffic game, but losing the lead-gen game. Let''s take HubSpot as an example. If we write about email marketing, landing pages, SEO, and blogging, we should have one offer about each of those subject matters.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

JANUARY 15, 2015

marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics. In Lead-Gen Content.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

JULY 3, 2012

Here's how you can use the marketing tactics you use every day to get yourself some much needed relaxation this 4th of July. Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. 20 Marketing Tactics to Get Your Kids to Simmer Down Now.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

Hubspot

NOVEMBER 25, 2011

Unfortunately for some brands, they don’t always realize there are true tactics in order to use social media effectively for lead gen, and they approach their social media presence blindly. 7 Ineffective Ways to Generate Leads From Social Media. Not using calls-to-action or sharing targeted links to landing pages.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Hubspot

AUGUST 30, 2011

Fantasy: Blogging occasionally has the same impact on traffic & lead gen as blogging constantly. Fact: Businesses that blog at least 20 times/month generate 5x more traffic & 4x more leads. Fact: Leads generated via inbound marketing tactics like blogging & social media cost 62% less. Tweet This ).

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Hubspot

OCTOBER 14, 2011

Recycling ebook content is a great tactic for pulling together a quick post in a time crunch, and it's also a fantastic way to promote your ebooks again. This will save you the time of creating a blog post or ebook from scratch while still affording you the benefits of a new article or lead gen offer. Connect with HubSpot :

Creativity 28

Creativity Content Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 29, 2011

3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. 7) I resolve to build some seriously stunning landing pages and optimize them for converting more visitors into leads. Landing pages are one of the most important elements of lead generation.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

SEPTEMBER 30, 2011

Using social analytics is particularly important for gathering lead gen metrics. Click-Throughs – Conversions don’t happen on Twitter or Facebook per se, but clicks from your social channels to your landing pages, ecommerce store, order page, etc. Connect with HubSpot : Conversion.

Lead Generation 28

Lead Generation Social Media Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 12, 2015

Dive into their each element of their marketing strategy and answer questions like: How are they using inbound tactics like blogging, landing pages, email marketing, and SEO to draw people into their website? How do they social media to drive leads? At HubSpot, we take culture very seriously.

Lead Scoring 28

Lead Scoring Lead Ranking Lead Gen Linkedin 28

Contently

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

PureB2B

JUNE 15, 2022

According to Semrush’s State of Content Marketing 2022 report, lead generation is one of the top three goals of content marketing for B2B marketers. However, like the legendary Top Gun duo, marketers are also feeling the need for speed when trying to generate enough leads from their content campaigns. Are Your Landing Pages Ready?

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Generation Lead Scoring 62