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Top 3 Demandbase Reports to WOW your CMO

Engagio

CMO Sales Qualified Opportunities with Marketing Influence: Why will your CMO care? This report will show your CMO all Sales Qualified Opportunities with the count of marketing activities for that account and marketing engagement minutes for that account. The Set-Up: Create an “Opportunity” report.

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4 Key Variables for Calculating Sales Velocity

Martech Advisor

It’s indicative of how quickly you’re selling, the health of your sales strategy and how effectively you are capturing your market space. Learn More: 3 Ways to Start Sales Enablement Today. Number of Qualified Opportunities. Improving the number of qualified opportunities. Average Deal Size.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. Yet, despite obvious benefits, 68% of businesses fail to clearly identify its sales funnels , let alone measure success. The heavy lifting happens here.

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The Lead Generation Strategy Guide

Zoominfo

B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. The end result is often a rubric of what cumulative or singular actions constitute a behaviorally qualified lead. The Lead Generation Process. Lead Scoring. B2B Lead Generation Sources.

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B2B Demand Generation Best Practices: 7 Critical Success Factors

DealSignal

As we review the seven tried-and-true critical success factors, you’ll see that strong sales and marketing alignment , collaboration, and coordination is a cornerstone of any successful demand generation program. What sales and CEOs care about are qualified opportunities—real deals involving real decision-makers.

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B2B Demand Generation Best Practices: 7 Critical Success Factors

DealSignal

As we review the seven tried-and-true critical success factors, you’ll see that strong sales and marketing alignment , collaboration, and coordination is a cornerstone of any successful demand generation program. What sales and CEOs care about are qualified opportunities—real deals involving real decision-makers.

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Prove Your Value With 5 Revenue-Based Marketing Metrics

Content4Demand

Pump Up the Pipeline When qualified opportunities offer a better-than-20% chance of converting to customers, you’re feeding your marketing-sourced pipeline. Let’s Close a Deal Prove that marketing is pulling its weight in closing deals by tracking the sales win rate.