The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.
Why don’t more marketers use keyword research?
JULY 13, 2016
Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Even the tech people are confounded by the sheer variety of data they need to integrate to take full advantage of keyword data in marketing activities.
Negative Keywords Can Be Shared Across Google AdWords Accounts
MARCH 9, 2017
One of the most important parts of a search marketing program is selecting keywords. You need to find relevant keywords to use in your pay-per-click advertisements so you can attract searchers who are looking for what you offer. In January of 2017, Google made a change to AdWords.
10 secrets to research the best SEO keywords
MAY 16, 2016
Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Besides the basic keyword rules , here are more tips for your SEO: 1.
The 100 Most Expensive Keywords on Google [Infographic]
AUGUST 24, 2015
Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX.
(not provided): Google Locks Up 100% Keyword Data
SEPTEMBER 24, 2013
With the flip of a switch, Google has taken away all (free) keyword data, except for clicks on ads. Google Chrome, Firefox, Apple’s Safari and others have been very active in trying to protect their user’s privacy within their browsers.
Six Expert Guides to Dealing with Keyword (not provided)
JANUARY 2, 2014
In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. Google Webmaster Tools Search Query Data is Accurate (and Valuable) by Search Engine Watch.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? SEO Keyword Guides and Tools.
The Revenue Focused SEO Keyword Strategy For B2B Marketers
JANUARY 13, 2017
Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue.
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
SEPTEMBER 24, 2013
Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. Why, Google.
Why Not To Care About Google (Not Provided) Keywords
SEPTEMBER 27, 2013
The share of infamous “not provided” organic keyword traffic in Google Analytics is increasing, to the tune of nearly 75% as of mid-September, as noted by the website Not Provided Count , which tracks the average percentage of withheld keyword data across 60 websites.
Are you using social media for search keyword research?
JANUARY 4, 2016
Google took away your keyword data. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. If you aren’t using social listening in your search keyword research, ask yourself why.
Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution
DECEMBER 10, 2015
But keywords are an even better example. Are keywords dead? There are several articles about keywords being dead on pretty much every website that covers SEO. Most of those articles come to one of these conclusions: Keywords aren’t dead. Keywords are dead.
How To Prioritize Your List of SEO Keyword Research
MARCH 1, 2016
Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Prioritizing Your Keyword List.
Google AdWords Keyword Insertion: The What, Why & How
AUGUST 9, 2016
If you have ever run a Google AdWords campaign , you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. This seemingly magical feature is called keyword insertion.
Are Keywords Market-Shares?
JUNE 25, 2012
I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. long-trail keywords, and such. Photo credit: Wikipedia.
RIP Google Keyword Tool – What to Use Instead
SEPTEMBER 2, 2013
No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool. Google has a nice post that explains the differences between the two tools. Ubersuggest – This is a keyword powerhouse.
2 Challenges to Keyword Collaboration
OCTOBER 4, 2012
I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I read the second edition of Vanessa Fox’s Marketing in the Age of Google. Image via CrunchBase.
11 (of the) Best SEO Tools and Keyword Research Guides of 2012
JANUARY 28, 2013
With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. Keyword Research Guides and Tools.
How to Pick Effective Keywords [VIDEO]
MAY 2, 2014
In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse , shows you how pick effective keywords for your blog post or your web page.
Five Expert Guides to SEO Keyword Research
JANUARY 7, 2014
Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well.
3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
Modern B2B Marketing
DECEMBER 15, 2016
Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. As long as people use words to communicate with search engines, keywords will never die. The first step to a modern keyword strategy is understanding the user intent behind target keywords.
Your keywords suck and are outdated
OCTOBER 2, 2012
Google is amazingly painfully literal and only gets smart and clever when and if it can’t find relevant results that satisfy its customers immediately and easily. Another example is a service I offered which cleaned bad search engine results off of Google.
How Will Google’s Latest AdWords Changes Affect You?
MARCH 21, 2017
Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads. This isn’t the first time Google has changed the scope of exact match, though.
Select the Right Keywords for SEO Success
SEPTEMBER 14, 2012
An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Not conducting keyword research means that business owners are just getting in their own way.
Five good reasons to ignore Google
grow - Practical Marketing Solutions
MAY 26, 2015
Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). When is it time to just ignore Google and go for it? When you’re huge You know who can ignore Google?
How to Create a Content Calendar for Better SEO
B2B Marketing Insider
DECEMBER 13, 2016
Content Marketing Search Marketing content calendar google keyword planner keyword research SEO trending keywordsIf you’re still producing content on a whim, then good for you! At least you’re producing content.
Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns
APRIL 22, 2012
Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.
An SEO?s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry Id be a very rich woman by now. Well discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in todays blog post.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Photo credit: Wikipedia.
8 Keyword Research Tools for Search Engine Marketing in China
SEPTEMBER 22, 2016
When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Though Google is a global giant, it’s banned in China. Baidu Keyword Planner.
Topics Over Keywords: A Simple Framework for More Effective Content Creation
NOVEMBER 9, 2016
We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. With this in mind, how do you accurately determine your ranking for this keyword?
How To Use Google Trends To Improve Your Keywords and Content
JANUARY 28, 2016
Keyword research is no longer the king of the SEO world. Creating loads of worthless content with your b2b company’s top keywords stuffed into it will now hurt you way more than it could ever help you.
4 Actionable Insights from Google Search Console Search Analytics Reports
JANUARY 3, 2017
According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report. Keyword Theme Visibility.
Where Keywords Fit Into the Future of SEO
OCTOBER 7, 2014
"What''s in a keyword? Will Keywords Not Matter? Of course, "quality" means different things to different people, but I''d argue that at a basic level, focusing too much on keywords is a bad thing -- it can actually cause quality to suffer. Signs of the Keyword-pocalypse.