The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

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What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.”

B2B SEO:  Topic Clusters, Not Keywords

Marketing Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword.

How to Do a Keyword Research for Your SEO Strategy

RockContent

One of the most crucial SEO tasks is keyword research. We’re going to address it in this post: What is keyword research? How to do keyword research? What is the best keyword research tool? What are the other keyword tools you need? What is keyword research?

“Google” is Bing’s Top Keyword via @sejournal, @MattGSouthern

Search Engine Journal

"Google" is reportedly the top query in competitive search engine Bing, according to a document submitted to EU's General Court. The post “Google” is Bing’s Top Keyword appeared first on Search Engine Journal.

How to Use Local Keywords to Rank Higher on Google

Search Engine Journal

How do you find and use keywords to help increase your local search rankings? Learn how to pick your keywords well here. The post How to Use Local Keywords to Rank Higher on Google appeared first on Search Engine Journal.

What To Do When Google Is Ranking The Wrong Page For Your Keywords via @sejournal, @AdamHeitzman

Search Engine Journal

Learn what to do when Google is ranking the wrong page for your keywords with this step-by-step method to get traffic to the right page. The post What To Do When Google Is Ranking The Wrong Page For Your Keywords appeared first on Search Engine Journal.

Google took my keywords. 10 resources to get them back

Biznology

Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. Image via CrunchBase.

How to Do Effective YouTube Keyword Research

BuzzSumo

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Starting with high-engagement keywords will ensure your channel is set up for success. Why Bother with YouTube Keyword Research? Check Out Which Keywords Your Competitors Use.

Keyword Ranking: How to Track Your Keywords on Google (with Semrush)

SEMrush

Through keyword tracking, you can also see how well, or how badly, your competitors are doing with the same or similar keywords. In this guide, we’ll share our top tips for tracking your rank.

Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

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How to Use Google Trends for Keyword Research

SEMrush

Google Trends began as a way to analyze and aggregate user interest in various topics or fields. Find out how to use Google Trends for the kind of keyword research that can boost any project by reading our breakdown!

Are Keywords Market-Shares?

Biznology

I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. long-trail keywords, and such. Photo credit: Wikipedia.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? However… many things that are in Google's ranking algorithm correlate very well with brands.”. From Google’s standpoint, this practice makes sense. Branded Keywords.

Google Ads Single Keyword Ad Group (SKAG) Campaign – Benefits & Drawbacks

Goodish Agency

Today we are going to be talking about what Single Keyword Ad Group campaigns are , why single keyword ad groups work in 2021 and how to get the most out of them. Single Keyword Ad Group (SKAG) is a term that refers to a group of Google Ads focused on a single keyword.

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Easily Detect Keyword Cannibalization and Learn How to Avoid It

Method and Metric

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. What Is Keyword Cannibalization? . Thus, the competing pages within your site are fighting for the same keyword.

Google Updates Keyword Matching Processes for Phrase & Broad Match via @sejournal, @hoffman8

Search Engine Journal

Google Ads has announced updates to the way that queries are matched to keywords. The post Google Updates Keyword Matching Processes for Phrase & Broad Match appeared first on Search Engine Journal.

What is Keyword Search Intent?

Brightedge

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. how the keyword is being used and for which purposes). When we consider the context of a keyword, we are considering the keyword’s search intent, or user intent.

What Are Branded Keywords And Why They Are So Important for Content Marketing?

RockContent

Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. Therefore, it is necessary to be careful when choosing branded keywords , to the information they will bring in the results and even where they will direct the user.

A Beginner’s Guide to Keyword Search Volume

SEMrush

Keyword search volume is a valuable search engine optimization metric. Here’s how you can use Google search volume data to improve your SEO. Keyword Research

How to Drive Traffic with Zero Search Volume Keywords

seo.co

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. Moving to Zero Search Volume Keywords.

Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keywords for your audience is arguably more vital than ever.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable. Photo credit: Rubber Dragon.

How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

What if I told you that you could rank on the first page of Google search results for thousands of keywords? The more material you give Google to index, the better you’ll be able to rank for keywords. A power page is a page that is strategically designed to rank on page 1 of Google. It ranks for 788 keywords. Now, I know I said “thousands of keywords,” but 788 is still pretty amazing. 9 Alternatives that Are Just as Good as Google Analytics.

Keyword Research: 7 Steps for Finding the Best Target SEO Keywords

seo.co

Online keyword competition is fierce. It all starts with keyword research, the process of uncovering keyword opportunities for your brand to rank higher in search engines. Brainstorm your “seed” keywords. Add seed keywords into your preferred keyword tool.

How to Use Google Trends to Compare Search Terms

SEMrush

Google Trends is a powerful tool to understand keyword popularity over time, create relevant content, and publish them at the right time. Learn how to use it to improve keyword research and create evergreen content with Semrush. Keyword Research

Why don’t more marketers use keyword research?

Biznology

Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Even the tech people are confounded by the sheer variety of data they need to integrate to take full advantage of keyword data in marketing activities. Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. The system would be all less complicated without the keywords.

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. We’re coming up on the one-year anniversary of Google’s infamous BERT update. Google even called BERT the “most important update in five years.”. Google Hates SEO. Just Google.

2 Challenges to Keyword Collaboration

Biznology

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I read the second edition of Vanessa Fox’s Marketing in the Age of Google. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle.

5 Ways Keywords Can Improve Your Marketing Strategies

Visitor Queue

As a marketer, I’m sure you’ve heard 100 times before that keywords are important. billion Google searches a day, that 40% can make a huge […]. The post 5 Ways Keywords Can Improve Your Marketing Strategies appeared first on Visitor Queue Blog | Identify Website Traffic.

The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Less than 1% of the most popular keywords are responsible for over 60% of all searches. A Brief History of Keywords.

Google Keyword Searches with the Lowest and Highest Competition (Data Study)

SEMrush

We reviewed 20 billion queries for the lowest competition organic Google keyword searches so we could uncover untapped opportunities. We also reviewed the highest competition Google keyword searches for an insight into user behavior.

Keyword Search Volume: Tools for Estimating Search Volume & Site Traffic

seo.co

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Appropriate and properly implemented keyword research is a critical component of our expert link building services. Keyword Search Volume Overview.

Google Keyword Tool vs.Traffic Estimator: How Do They Differ?

Fathom

When creating a PPC campaign from scratch and estimating performance for projections, Google Keyword Tool and Google Traffic Estimator are two great tools for research. Google Keyword Tool is a great tool to find monthly search volumes, average cost-per-click (CPC), analyze the competitive nature of a specific query, find additional keywords, a quick snapshot of seasonality, and more!…

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. Besides the basic keyword rules , here are more tips for your SEO: 1. The higher the percentage of use, the more competitive the keyword.

What is a Good Keyword Density for SEO?

seo.co

From keyword research to backlinks to word length, there are several factors that impact SEO. Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? What is Keyword Density? So, the blog article has a keyword density of 1.3%.

Why Google Keyword Rankings Still Matter for SEO

Content Marketing Institute

Do keyword rankings matter anymore? Continue reading → The post Why Google Keyword Rankings Still Matter for SEO appeared first on Content Marketing Institute. SEO changes over the years, but that hardly means it makes sense to overlook search engine rankings. Here are 10 things you need to know (or be reminded of). Company News

How to Use SEO to Boost Branded Keyword Rankings on Google

Content Marketing Institute

Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic.

Google stopped tracking keywords; but there are still ways to monitor keywords for SEO

NuSpark

What You Can Do to Get Keyword Data for SEO. Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving site visits to be identified in Google Analytics as “not provided.” Google did this by making all searches secure—redirecting all traffic to the secure https site. Why Did Google Do This? Not Provided? Why Not?