B2B Memes

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What Is the Lifespan of an Error?

B2B Memes

In a compelling article yesterday, Ars Technica writer Nate Anderson told the story of how the owner of a Spanish campground has struggled to get Google to de-emphasize search results for the camp.

Three Tips for Simple but Effective Infographics

B2B Memes

Or, if you’re mindful of copyright rules, you can simply do a Google image search. Angela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort.

Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. Though I understand its appeal, I’ve never found Facebook compelling.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Will they sometimes wax too enthusiastic about new tools that turn out to be dead ends, like Jaiku , FriendFeed , or Google Wave ? But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing.

Curation: Add Value and Pass It Along

B2B Memes

Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue. The act of finding great content and linking to it, he says, is a fine idea.

Time to Surf the Wave of the Personal Brand

B2B Memes

Related posts: Keep an Eye on Google Wave. Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper because they saw his “brand within a brand as a wave of the future,”.

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The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

A couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.” Gina Tapani.

The Privacy Canard: David Lazarus and the Evils of Facebook

B2B Memes

For Lazarus, there are “serious consequences” to the fact that if you Google someone’s name, “you can see things they’ve posted online.” Social Media David Lazarus Facebook Google journalism old-media privacy Twitter

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing.

Three Ways to Make Media More Personal

B2B Memes

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization.

An Infographic on the Right Track: Grad School to Google

B2B Memes

Case in point: this interactive graphic from OnlinePhD.org, which steps you through Google’s growth year by year (thanks to Google Tutor for the lead.) Design blogging content Google graphics infographicsThough I was once a big fan of infographics , my ardor has cooled of late. Too many of the examples I see just look like clones of each other. But now and then I run across an infographic that is distinctly different, and worth sharing.

Infographics: Not Dead Yet

B2B Memes

An Infographic on the Right Track: Grad School to Google. As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both.

Commodity Content, Demand Media, and Quality

B2B Memes

Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”. Are commodity content and quality incompatible? That seems to be the underlying assumption of most discussions of Demand Media’s “frothy” IPO successfully concluded yesterday.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing.

Is Advertising in New Media Doomed?

B2B Memes

This was a topic raised in last week’s episode of This Week in Google. As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion.

Is Advertising in New Media Doomed?

B2B Memes

This was a topic raised in last week’s episode of This Week in Google. As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion.

Infographics: Not Dead Yet

B2B Memes

An Infographic on the Right Track: Grad School to Google. As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. Of late, I’ve been rather down on this graphic approach to conveying complex information.

Signals of Quality vs. Good SEO

B2B Memes

Last month, I wrote about a discussion on an episode of This Week in Google (TWiG) featuring Google’s Matt Cutts. The following week, TWiG host Leo Laporte cited my article at the start of an expanded discussion of Google’s intent regarding content farms.

Another Nail in the RSS Coffin

B2B Memes

The site is supported by display ads by Google, which to my eye fit in fairly well with the content. The default Paper.li view (click to enlarge).

Do You Need a Personal Ethics Statement?

B2B Memes

As Swisher explains in her statement , she is married to a senior executive at Google. In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases?

Managing Your Career in the Social Media Era: Sources

B2B Memes

What Would Google Do? , As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Since the webinar format isn’t particularly conducive to embedded links, I’ve listed here the main sources cited in my talk.

Is Your Content Putting You at Risk?

B2B Memes

Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?). For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing. The silence is understandable. Most of the time, the kind of publishing that content marketers do isn’t very risky.

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.

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How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something.

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Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. Except Google+.

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.

The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services.

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Five good reasons to ignore Google

grow - Practical Marketing Solutions

Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). When is it time to just ignore Google and go for it? When you’re huge You know who can ignore Google?

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How to Build a Super Tribe using Google+

grow - Practical Marketing Solutions

It is his book Tribes , however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. I’ll keep it simple: If you are a person then set up a Google+ profile.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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Is Google really Sauron?

grow - Practical Marketing Solutions

In the most ridiculous example of this, Google convinced customers to pay them $1,500 for Google Glass, aggressively built a community around the product, and then ended the program due to performance issues they could have discovered in a 48 hour consumer test. Is Google really Sauron?

Google+ is an antisocial network

Biznology

For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. Google+ did no such thing. ” might be what Google thought.

Is Your Content Fresh Enough to Attract Google?

B2B Marketing Insider

The post Is Your Content Fresh Enough to Attract Google? So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content.

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18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?

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Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google Sites.

10 Things You Probably Don’t Know About Google+

grow - Practical Marketing Solutions

My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. You can follow whoever you want on Google+ as a personal profile and a Business Page. Google has a high stake in getting you hooked on “plus”. And so does Google.

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How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.

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