Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 118

User-Generated Content Traffic Generation Content 118

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you want to generate a pipeline, you need leads. Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Marketing Insider Group

SEPTEMBER 7, 2021

Google is constantly evaluating which factors indicate a high-quality website for their users. It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). Providing a good user experience is paramount to organic search rankings. High-Quality Backlinks.

Google 363

Google PageRank SERP Clickthrough 363

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Large language models (LLMs).

Marketing AI 115

Marketing AI SERP Top of Funnel Digital Marketing Funnels 115

Marketing Insider Group

JUNE 5, 2023

Now that robots are answering users’ burning questions, we need to cover all of our bases – and that means prioritizing social media SEO. Image Source: Gather Content Social media SEO is all about optimizing your social media profiles and content to increase your visibility and drive organic traffic. But that’s not all. Simple, right?

Social Media 358

Social Media SEO Media Keywords 358

Marketing Insider Group

JUNE 1, 2021

Content marketing costs 62 percent less than traditional marketing and generates three times more leads. According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. You’re learning what and how users view your content, but is it relevant and interesting?

Marketing Analytics Tools 363

Marketing Analytics Tools Content Marketing Work Management Marketing Management 363

Marketing Insider Group

NOVEMBER 30, 2021

Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Paid vs. organic search traffic. Image Source.

Brand Identity 351

Brand Identity Branding SERP Word of Mouth 351

Single Grain

APRIL 24, 2025

And that trend is using generative AI for search. However, the rise of AI-powered search tools like ChatGPT, Claude, and Perplexity fundamentally changes how users discover information online. This shift demands a new approach: Generative Engine Optimization (GEO).

SEO 52

SEO Optimization AIO Generation 52

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. SEO Generates Leads. This is no longer just a matter of user experience.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Convince & Convert

DECEMBER 8, 2024

Ever since Reddit has been enjoying unprecedented visibility on Googles search result pages, both through organic rankings and separate discussions sections which would often be featured in SERPs. More traffic translates into more revenue. Reddits organic traffic growth, according to Semrush (as of December 2024) 3.

Google 140

Google Marketing & Strategy Content FAQ 140

Martech

JANUARY 17, 2025

Discovery Content discovery and SERP saturation Content discovery and visibility across different search results are major challenges for organizations. Prioritizing SERP saturation and discovery features is essential for any brand. Experience Once your content is discovered, the next focus is user experience. Experience.

CMS Development 117

CMS Development Digital Asset Management SEO Personalization 117

Marketing Insider Group

OCTOBER 21, 2020

SEO is the process of optimizing your website and content for search engines or end users to find your company easily. Often, the higher you rank on Google, the more likely you’ll be able to drive traffic and consumers to your website. The average user spends 3 hours a day on social media. Source: Google. Email Marketing.

Marketing Budget 363

Marketing Budget Small Business Marketing Paid Content Marketing & Strategy 363

Marketing Insider Group

APRIL 3, 2023

This technique introduced a new approach to gaining organic traffic, and reportedly helped Dean increase his own traffic by 110% in only two weeks. That’s why in this post, we’re diving deep into the Skyscraper Technique, how you can implement it, and what it takes to generate results in 2023.

Lead Scoring 299

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 299

Marketing Insider Group

APRIL 10, 2023

This might seem like a safe bet, but competition among Amazon sellers is even more cutthroat than competition for organic and paid search traffic outside it. A Marketing Insider Group report finds that organic SEO content generates eight times the traffic of paid media and organic social media combined.

PPC 347

PPC Paid Content eCommerce Allocation 347

Marketing Insider Group

JULY 7, 2021

Effective SEO and PR integration creates more ongoing organic traffic that has real value for the company. SEO teams maximize a brand’s online presence by ensuring their digital content is search-engine optimized to drive traffic to their website and ultimately generate leads and drive conversions. Why Companies Need PR and SEO.

PR 363

PR SEO Lead Scoring Lead Ranking 363

Marketing Insider Group

MARCH 1, 2021

But how can you ensure that your webpage gets the traffic that it deserves? Read on to learn how to get your business on Google’s top search results pages and attract the most relevant traffic to your business. driving traffic to a landing page or increasing store visits). ’, you’ve come to the right place.

Google 344

Google Mobile Advertising Business Work Management 344

Marketing Insider Group

SEPTEMBER 21, 2020

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Lead generation and nurturing.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. The percentage of internet users that conduct product research online is about 78%. Industries that blog tend to reach 55% more web traffic. The most effective way to blog is to post titles with 6-13 words in order to drive the most traffic.

Stats 336

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 336

Marketing Insider Group

JANUARY 19, 2021

Are your efforts successful once you meet a benchmark for traffic or leads? For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. Traffic: Traffic is the lifeblood of a website. Traffic: Traffic is the lifeblood of a website.

Lead Ranking 363

Lead Ranking Content Marketing Marketing Agencies 2 Planning 363

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

Optimization 112

Optimization SEO Marketing Automation Services Work Management 112

Marketing Insider Group

DECEMBER 20, 2021

Because you can seriously grow traffic, leads, and conversions simply by revamping your old content. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. This is critical.

Lead Scoring 363

Lead Scoring Lead Ranking Marketing Analytics Tools Content 363

Marketing Insider Group

MAY 22, 2023

111 ChatGPT Prompts for Digital Marketing As prompt engineering becomes more and more prominent in the world of marketing, it’s important to know how to generate the results you want. Generate a creative Twitter thread about [topic]. How can my company determine which channels generate the most web traffic for our brand?

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

sagefrog

OCTOBER 29, 2024

Unlike traditional search engines, which present a list of links, generative engines synthesize answers from multiple sources into a single, structured response. Unlike SEO, GEO directly targets generative AI engines, requiring specific optimization methods tailored to how these engines process, synthesize, and present information.

Optimization 64

Optimization Generation Long Tail Marketing User-Generated Content 64

Marketing Insider Group

FEBRUARY 2, 2021

Nurture and generate high-quality leads? Drive traffic to your website? It takes you longer to write and publish the blog post, and you don’t get much traffic from it the first week. According to Demand Metric, CM costs 62% less than traditional marketing and generates three times as many leads per dollar spent.

Paid Content 279

Paid Content Paid Search Agency Marketing Budget Advertising Channels 279

Marketing Insider Group

JANUARY 25, 2021

percent of all search traffic in the U.S. Most website traffic comes from organic search, at 53.3 It has a critical role in SERPs (search engine results pages). According to SEMrush, content with over 3,000 words receives three times more traffic and four times more shares. Google is still king. Image: statcounter.

Paid Search Agency 363

Paid Search Agency Advertising Agencies Ad Agencies SEO 363

Contently

OCTOBER 24, 2024

That bumps up your chances of scoring a top spot in search engine results pages (SERPs) and a surge of organic traffic. Taco Bell leveraged the power of the poll in its app in 2023, asking users which discontinued menu item should make a comeback. Shutterfly has you covered with its wedding hashtag generator.

Interactive Marketing 134

Interactive Marketing Content Marketing Brand Identity Branding 134

Marketing Insider Group

NOVEMBER 27, 2023

Each platform has its unique environment and user expectations. Track how each piece performs in terms of user engagement, time on page, and social shares. Content Personalization Personalized content tailors the user experience to individual preferences, behaviors, and needs.

Planning 319

Planning Lead Scoring Lead Ranking Paid Search Agency 319

Marketing Insider Group

JULY 29, 2020

Awareness content is essential to building a business, especially one that relies on online traffic for sales. Traffic alone does not pay the bills, though. SERP Improvement and Sales Collaboration. Bring in total sales numbers as well as sales generated directly from your content. Customer Engagement and Retention Rates.

Top of Funnel 279

Top of Funnel ROI Lead Scoring Lead Ranking 279

Single Grain

APRIL 22, 2025

Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? SERP features: Features like AI Overviews, featured snippets, knowledge panels, and local packs are the primary drivers of zero-click searches.

SEO 52

SEO SERP Click Rate Lead Ranking 52

Marketing Insider Group

AUGUST 15, 2023

And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. times the traffic compared to companies publishing only once per week.

SEO 246

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 246

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Being number one in the search engine result pages or SERPS is no longer necessarily the primary goal your business should be aiming for.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Martech

FEBRUARY 10, 2025

SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Site structure improvements : Automatically generate XML sitemaps, add breadcrumbs, and optimize navigation. Beginners may prefer tools with simpler interfaces, while advanced users might want more customization options.

SEO 80

SEO Best Practices Lead Ranking Lead Scoring 80

Marketing Insider Group

SEPTEMBER 20, 2021

SEO is essential to ensure your content is visible to buyers and drives traffic to your website. You already know about distribution channels, and one of the most effective ways to drive more traffic to your website and blog is by taking a multichannel approach to its distribution. Lead magnets aren’t just another blog post.

Top of Funnel 340

Top of Funnel Lead Ranking Content Marketing Work Management 340

Marketing Insider Group

OCTOBER 6, 2021

A strong SEO strategy that drives brand visibility, industry authority, and organic web traffic is critical to SaaS content marketing success. Technical SEO is essential so that users and search engines can intuitively navigate your website. High-value lead magnets help turn web traffic into leads and conversions. Image Source.

Top of Funnel 55

Top of Funnel Lead Scoring Lead Ranking SEO 55

Velocity Partners

OCTOBER 7, 2024

Acquisition Success depends on finding more and better traffic. We set out to: Increase organic social sessions Result: +100.39% Regular posting and engagement delivered significant increases in web traffic compared to the previous period. It needs to be engaged for: Strong Defined User Journeys Result: 1.7% We’re happy here.

Marketing Report 85

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 85

Single Grain

APRIL 24, 2025

Key Takeaways Forums, such as Reddit and Quor a, are ranking higher on SERPs. Google has always strived to create a community for its users, so it should be no surprise that it’s ranking forum discussions high on the SERPs. Since Reddit appears in 97.5% But, how can brands use this tactic to rank? to 1,942.3) in 2024.

SEO 52

SEO Lead Ranking Lead Scoring Marketing & Strategy 52

Marketing Insider Group

NOVEMBER 13, 2023

At Marketing Insider Group, we’ve watched as these snippets have transformed the way users interact with search engines. They’re not just regular search results, but rather concise, direct answers to user queries, prominently displayed above all other results. It’s a brief response to a user’s query.

Features 311

Features Marketing Agencies 2 Dwell Marketing Agencies 1 311