Industrial Marketing Today

APRIL 23, 2012

However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Their award-winning B2B demand generation campaigns are proven to turn heads. Dog Digital. Spiralytics.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Bluetext

APRIL 8, 2020

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across. “We need to personalize the experience.”

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

Content Marketing Institute

SEPTEMBER 6, 2018

4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. Play Magazine.

Advertising Agencies 75

Advertising Agencies Examples Paid Search Agency Lead Ranking 75

Content Standard

DECEMBER 11, 2015

This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. ” – Boss. ” – Me.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. ” – Boss. ” – Me.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. The new generation of content marketing. With an emphasis on true storytelling, the creative class is more open to working for them. A new generation of marketers is coming into power.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. It also serves as a lead-generating tool to convert prospects into registrants — an important bridge-builder for updates leading up to the event.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. On the Detroit’s Neighborhoods microsite, Foley has a platform to develop stories from across the city. Detroit isn’t the only city taking the reins in generating content with a specific narrative focus.

Storytelling 53

Storytelling Brand Identity Branding B2B Thought Leadership 53

Buffer

APRIL 22, 2021

Increasingly, nonprofits are leveraging this desire and turning to younger generations to drive change and become the future leaders of the world. Today's youth is craving to be at the forefront of successful movements, tearing down and rebuilding structures and enacting positive change around the world. Their main catalyst of change?

Social Media 97

Social Media Media Generation Work Management 97

Contently

MAY 19, 2016

According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. Tell us your story. What we’ve got is an abbreviated tolerance span.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? Landing pages and microsites are designed to generate leads. Here are a couple of ads: EMC is giving away something on ECM (Enterprise Content Management) for lead generation. The site is not doing an optimal job of storytelling and getting me to offer my email address.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

ClearVoice

SEPTEMBER 22, 2020

Over-the-counter health-related products : Brands and manufacturers want to generate sales and interest for a wide range of health-related solutions, available in-store, and online. Factors like word count are critical in generating views and engagement. Respecting privacy is also essential in the health care arena.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Outgrow

JULY 12, 2022

Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . And the really unique thing is that it’s not just a PowerPoint presentation, so anybody can utilize Mediafly and our interactive content capabilities for demand generation on your website.

Work Management 52

Work Management Marketing Management Product Planning 52

Outgrow

MAY 21, 2020

Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? Skyword generated 9,000 social and blog posts. It told to ban body odour through comical storytelling. The film generated over 5 million views. Likeable used empathetic storytelling in a video campaign.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Seismic

MARCH 25, 2021

As buyers increasingly opt to engage across multiple digital channels, including email, social media, review sites, and more—Mantripragada noted that “every one of these interactions is a revenue-generating moment.”

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Convince & Convert

OCTOBER 22, 2013

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. Some of the specific numbers we tend to report on include: Short Term: Overall traffic generated & reach of the campaign. Imagine a campaign that delivered content across your browser, television, and Google Glass.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

B2B Marketing Zone Posts

MAY 3, 2010

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. I wrote an eight part series on building an effective lead generation program a while back. reduce expense-to-revenue ratio) and improve overall ROI.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. Since then, a microsite has been dedicated to the partnership. Past Winner of Note: "When You Move," by Digital Radish. For more categories, deadlines, and details, click here.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Vidyard

JULY 21, 2016

I mean, generally speaking organizations tend to set goals for the year, and for each quarter on this more periodic schedule, but regardless of where you are in your planning cycle, it’s always a great time to set a goal. This post is a great idea-generator to provide some fodder for what those goals might look like in content.

Resources 59

Resources Planning Content Marketing Best Practices 59

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Vidyard

JULY 28, 2016

I mean, generally speaking organizations tend to set goals for the year, and for each quarter on this more periodic schedule, but regardless of where you are in your planning cycle, it’s always a great time to set a goal. This post is a great idea-generator to provide some fodder for what those goals might look like in content.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

I mean, generally speaking organizations tend to set goals for the year, and for each quarter on this more periodic schedule, but regardless of where you are in your planning cycle, it’s always a great time to set a goal. This post is a great idea-generator to provide some fodder for what those goals might look like in content. .

Resources 50

Resources Content Marketing Planning Best Practices 50

Webbiquity

APRIL 23, 2013

Now in their mid-teens to mid-thirties, people in this generation came of age knowing how to interact with technology and are comfortable using it to their advantage.” Infographics can be great for generating re-posts and inbound linke—if done properly. ” Using Great Storytelling To Grow Your Business by Fast Company.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

ClearVoice

JULY 12, 2022

Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. This is why brands are continuing to turn to user-generated content (UGC) marketing efforts to tout the company’s advantages. Creating Compelling Long(ish)-form Storytelling Videos.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

SnapApp

FEBRUARY 5, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” ” The microsite Realize Real Results was born.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. The microsite Realize Real Results was born. .

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48

Content Marketing Institute

OCTOBER 24, 2017

In addition, younger generations are increasingly communicating through visual means –including GIFs, live-streaming, and social media platforms like Instagram and Snapchat. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Click To Tweet. When to use them.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

Convince & Convert

MARCH 4, 2012

About the new Cover photos, and in particular Facebook’s ban against promotional messaging in them, Facebook design lead Sam Lessin said: “The key with cover photos is storytelling and expression. Reach Generator. Death of the Landing Tab. Of course, Facebook killed it in Timeline. But for small business, it might hurt.

Small Business Marketing 167

Small Business Marketing Facebook Business Enterprise Management 167

DivvyHQ

NOVEMBER 22, 2017

When you have thousands of words to produce on a weekly basis, you’re gonna need a few extra tools to streamline idea generation, team collaboration, checking character counts, and all the other pesky small stuff that can turn into death by a thousand cuts. To avoid that, here are a few tools to help you create killer text-based content.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Content Marketing Institute

DECEMBER 21, 2017

HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Launched through the museum’s MediaLab program as part of a strategy to connect with the next generation of museum visitors, the extension gained 3,500 users in the first week. hejhejnatalya Click To Tweet.

Examples 95

Examples Marketing AI B2B Marketing Content Marketing 95

Convince & Convert

DECEMBER 30, 2015

While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. Microsites. Product Review.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. Microsites. Product Review.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168