Chris Koch

JULY 10, 2009

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. The strategy is a marketing strategy and the metrics should happen across everything you do.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

JUNE 26, 2009

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. My job is to learn about how to become a better B2B marketer and to share what I learn with others.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., The marketing funnel helps focus attention on a number of important issues: Qualify leads.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Chris Koch

MAY 7, 2010

One of the most depressing aspects of PC applications is that they are basically time bombs that self-destruct with each passing generation of operating system or processor. Now, there’s no guarantee that our iPhone/iPad application collections will survive each new generation of device, but if they don’t, they’re cheap to replace.

Mobile Marketing 100

Mobile Marketing Wikipedia Communities B2B Marketing 100

Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. These days, my audience is B2B marketers and my goal is to help you learn. that they think is relevant.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. These days, my audience is B2B marketers and my goal is to help you learn. that they think is relevant.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

SEPTEMBER 9, 2011

Here’s why: Marketers who do this are more successful. In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time. We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

SEPTEMBER 9, 2011

Here’s why: Marketers who do this are more successful. In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time. We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

NOVEMBER 6, 2009

Like most marketers, I spend most of my time desperately seeking to understand my target audience (B2B marketers) and delivering content that they find relevant and engaging. That’s when I get to sit back and watch the submissions for our Marketing Excellence Awards (MEA) roll in. It’s a struggle. It’s a beautiful thing.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Budget Programs Business 100

Chris Koch

MARCH 5, 2010

One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. Why B2B marketing will become more visual, vocal, and mobile (christopherakoch.com). But not until then. What do you think? Related articles by Zemanta.

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., The marketing funnel helps focus attention on a number of important issues: Qualify leads.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Chris Koch

JANUARY 29, 2010

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. So there is a price for marketing content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. So there is a price for marketing content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

MAY 1, 2009

Right now, it seems that the gap between sales and marketing is mostly papered over with technology. For example, the trend towards creating a closed-loop lead generation and nurturing process between marketing and sales is a positive step, but it seems like a bridge across the chasm rather than a true route to collaboration.

B2B Thought Leadership 100

B2B Thought Leadership Cross-Selling B2B Sales Thought Leadership 100

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. But you’re not going to like them. Jumping through ROI hoops. startups.com).

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The reason that blogs are so popular (and the cornerstone for social media in B2B social media marketing) is that they are long. Seems everyone has an opinion about Google’s G+.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The reason that blogs are so popular (and the cornerstone for social media in B2B social media marketing) is that they are long. Seems everyone has an opinion about Google’s G+.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. Thought leadership marketing is based on the academic research publishing model, in which academics created journals built around a peer review process.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

FEBRUARY 5, 2010

Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing. Or at least, as some colleagues who also write thought leadership marketing have told me this week, too narrow. That’s why I suggested last year that we ditch thought leadership and use the phrase idea marketing instead.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

JUNE 18, 2014

Anyone who’s had a first-generation GPS-equipped phone remembers how quickly these tiny chips sucked the life out of their phone hosts. Idea Marketing Latest Post Brazil EEG Electroencephalography Japan Miguel Nicolelis Robot Robotics San Francisco' Support life for lower robotic organisms. What’s your favorite computer organism?

Organization 100

Organization Spyware Domain Opinions 100

Chris Koch

FEBRUARY 7, 2014

MakerBot ’s portable Digitizer scanner hit the market in October at $1,400. In 2014, key patents on the most advanced laser-sintering 3D printers will expire, further fueling competitive pricing in the market. But it’s not just big business that’s benefitting from the next generation production tools. 3D Printers.

Startups 100

Startups High Quality Lead Cost Order 100

Chris Koch

JULY 9, 2010

Now in its second generation, the game is part PlayStation and part knowledge management repository. Integrating mobile into B2B marketing (christopherakoch.com). Tags: Mobile Marketing Thought Leadership B2B marketing Marketing Strategy Social Media Video game. What do you think? Related articles by Zemanta.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Marketing Management Cross-Selling 100