Valasys

SEPTEMBER 19, 2019

However, how to set the Social Media KPIs, remains the question that bothers the marketers. 94% of the B2B marketers on social media use LinkedIn to publish content & 91% of executives rate LinkedIn as their first choice for professionally relevant content. Source: Sophisticated Marketer’s Guide to LinkedIn). LinkedIn KPIs.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). AI helps in the deliverance of personalized content & also assists with the preparedness of personalized pieces of content based on predictive insights generated from diverse data-points.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

OCTOBER 8, 2019

According to a report by Emailmonday.com, email generates $38 for every $1 spent which implies an astounding ROI of 3800%. Undoubtedly email marketing is one of the best marketing options available. Email marketing, thus, always has been the most proven & cost-effective method to reach the audiences through marketing.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

AUGUST 12, 2019

A successful ABM strategy, at the end of the day, has to be focused on generating more leads. The marketers need to figure out who they’re targeting & whether the people being targeted fall within the purview of their ideal persona. These include One-to-One, One-to-Few & One-to-Many strategies.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

MARCH 25, 2020

location the target audience groups are located, with virtual event marketing marketers can track every registration that happens, and even the clicks, downloads and shares of the important pieces of information broadcasted. Virtual event marketing is a cost-efficient way to engage with audiences. No matter which geo-targeted.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

OCTOBER 14, 2019

Consequently, having a well-strategized approach for omnichannel reputation management helps the brands optimize their pieces of content & other marketing campaigns & lead to an increased number of sales conversions & improved returns on marketing investment (ROMI).

Marketing Management 58

Marketing Management Word of Mouth Branding Brand Identity 58

Valasys

OCTOBER 24, 2019

For architecting pathways ways to perennially healthy sales revenues, get in touch with our team of experts.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

SEPTEMBER 26, 2019

We, at Valasys Media, employ lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help our clients with their core bottom-line endeavors such as optimization of their sales revenues.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 30, 2019

Several experts argue that the next generation is always smarter & probably we have enough reasons to believe that as well. For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 6, 2019

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. Marketers need to respect the researching habits of the customers & evolve with it. The number of Relevant Fans: .

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 10, 2019

According to a report by Referral Rock, 81% of the marketers acceded that an exceptional service was their method for promoting the word of mouth marketing & that 60% of the marketers track their word of mouth referrals by simply questioning their prospects & customers how they feel about their businesses.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 25, 2019

Marketers can benefit from both free as well as paid content syndication. The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

NOVEMBER 22, 2019

Nurture examined that 81% of the businesses reported blogs being imperative to B2B lead generation. Moreover, blog content creation is a top priority for 53% of the marketers as per the State of Inbound Report by HubSpot. Learn more: Benefits of Content Personalization for B2B Marketers.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). It can be used to track social media campaigns, referral traffic & conversions to measure engagement & lead generation.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

SEPTEMBER 13, 2019

Having said that, as many as 80% of the programmatic advertisers value programmatic ads for audience targeting, maintaining transparency, generating real-time insights & in aiding to the performance optimization in real-time. The programmatic media buying is expedient for the marketers in the following ways: 1.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Read more : How Omnichannel Reputation Management Assists in B2B Branding.

B2B 45

B2B Branding Brand Identity ROMI 45

Valasys

OCTOBER 3, 2019

Pinterest ads allow marketers to meet their marketing goals & hence marketers need to define & measure their Pinterest KPIs. According to an article published on SnapRetail, Pinterest is the third-largest source for generating referral traffic across the web.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Read more : How Omnichannel Reputation Management Assists in B2B Branding.

B2B 40

B2B Branding Brand Identity ROMI 40

Valasys

AUGUST 28, 2019

Quantification & precise measurement ensures that employing a well-integrated sales & marketing plan the brands can make intelligent & diligent data-driven decisions to achieve their core bottom-line endeavors such as optimized sales revenue, improved users’ experiences & a strong brand reputation.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

APRIL 3, 2020

This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI). To be successful in B2B requires businesses to deliver dynamic, relevant and personalized experiences across omnichannel by mapping customers’ journeys end-to-end.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. A COS helps personalize the experience, and that makes visitors more likely to become leads or buyers.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. A COS helps personalize the experience, and that makes visitors more likely to become leads or buyers.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

Generate positive exposure for the brands. Leveraging employee advocacy programs remains amongst the most effective & creative B2B Marketing Ideas for small business success ensuring that the reach of the brands is improved. Become subject matter experts about products, because of their in-depth knowledge about the products.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49