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Building your generative AI marketing skillset: Training and upskilling

Martech

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry. 1 barrier to the adoption of AI for marketing.

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Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. This article delves into the world of demand generation vs lead generation, dissecting their meanings, roles, strategies, and the key differences between them.

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The Pros and Cons of AI-Generated Content – Things You Must Know

SocialPilot

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. The questions that numerous users have asked include: Is the content generated by AI original? What’s AI-Generated Content? How Does AI-generated Content Work?

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How The Lead Generation Strategies In USA Market Differ From Rest Of The World.

Only B2B

For example, despite the economic obstacles that some Asian and African countries face, one thing is certain: you can create leads in the same manner you would in the West as long as your target market has access to the internet and a device (computer or smartphone). LinkedIn is still the go-to site for B2B.

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5 Website Redesign Tips That Will Generate More Phone Calls

Stevens & Tate

Your website is not only useful for providing company information and generating leads, it’s also useful for getting potential customers on the phone. The following are five website redesign tips that will help you to generate more phone calls: 1. Encouraging leads to call will help generate phone calls.

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Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. The numbers are in: employee-generated content generates more than goodwill. Follow the lead of today’s leading companies into employee-generated content. Have a seat.

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Capitalizing on Google’s Algorithm Adjustments for AI-Generated Content

FunnelEnvy

In the early days of the internet, Google won the search engine wars against companies like AltaVista by developing more sophisticated algorithms rather than solely focusing on keyword matching. The company is already responding to marketers about what generative AI means for content, SEO, and website traffic optimization.