Salesfusion Named a 2015 Cool Vendor by Gartner

Salesfusion

The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.

What Gartner’s 2018 CMP Magic Quadrant Says About the Future of Marketing

Contently

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. Gartner also covers other players in the space, and we congratulate NewsCred, Percolate, and Kapost for being named leaders.

Landscape of MarTech Vendor Directories

Customer Experience Matrix

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention.

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Oracle Marketing Cloud Named a Leader in Gartner's 2019 Multichannel Marketing Hubs Magic Quadrant

Modern Marketing

Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. Gartner also recognized that personalization is a key to multichannel marketing success.

How B2B Marketing is Changing in 2018

online and through other channels before they actually reach out to the vendor. content 5 Content syndication / lead gen vendors. Campaigns External lead generation vendors and programs come in a variety of forms. Gartner, Forrester, Aberdeen) 2 Sales tech (e.g.,

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

Modern Marketing

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Click here to download the Gartner Magic Quadrant for CRM Lead Management.

Oracle Chosen as Leader in Gartner Magic Quadrant

Modern Marketing

Perhaps the most important assessment of the technology landscape to support that effort is the Gartner Magic Quadrant for CRM Lead Management. Today, marketing is leading a significantly higher percentage of the buying process than ever before.

Gartner Names Versium a “Cool Vendor” in Retail 2016

Versium

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact.

Oracle Marketing Cloud Named a Leader in Gartner's Multichannel Marketing Hub Magic Quadrant

Modern Marketing

According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and it’s clear - data, how its managed, integrated, enriched and activated matters more than ever before.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

Modern Marketing

Gartner states, “The fundamental goal of lead management applications is to deliver higher-value qualified opportunities to the sales team at exactly the right time.” Note: This graphic was published by Gartner, Inc.

Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

Modern Marketing

Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. More strategic and demanding decision makers pushed vendors to adopt a grander vision.

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business.

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

chiefmartech

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before.

New Gartner Report: Build Your Digital Marketing Hub

Modern Marketing

Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software.

By: Marketing automation vendor Selligent ranked by Gartner, goes US

i-Scoop

[…] Content marketing strategy […

A Case for Transformation

Act-On

It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketingAt Act-On, we’re dedicated students and scholars of transformation.

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Magisto Named a “Cool Vendor” in Artificial Intelligence f…

Magisto

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc. We consider our inclusion in the Cool Vendor Report by Gartner a confirmation of our mission to provide entrepreneurs with the tools they need to succeed.

The 19 Best iPaaS Vendors for Any Budget

Hubspot

In this article, we'll go over some of the best iPaaS vendors, so you can discover one that fits your company's unique needs and budget. This iPaaS vendor is one to consider if you have a developer on staff and want more direct control over the API calls your company uses.

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it.

Outreach Named an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation

Outreach

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. To ensure fair evaluation, Gartner maintains rigorous criteria for recognizing vendors with a high customer satisfaction rate.

Magisto Named a “Cool Vendor” in Artificial Intelligence f…

Magisto

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc. We consider our inclusion in the Cool Vendor Report by Gartner a confirmation of our mission to provide entrepreneurs with the tools they need to succeed.

Magisto Named a “Cool Vendor” in Artificial Intelligence f…

Magisto

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc. We consider our inclusion in the Cool Vendor Report by Gartner a confirmation of our mission to provide entrepreneurs with the tools they need to succeed.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2019

Modern Marketing

Note: This graphic was published by Gartner, Inc. The Gartner document is available upon request from Oracle. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact.

Gartner: Get your ROI / TCO Calculators Right, or Not at All

The ROI Guy

Your prospects need assistance in tallying Total Cost of Ownership (TCO) and Return on Investment (ROI), which is why most vendors work hard to develop calculators for their websites and sales teams. Customers care about financials.

Check us out in Gartner’s 2016 Market Guide

IKO-Systems

In this light, we’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. IKO System was named a Gartner Cool Vendor in 2015.”.

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. Vendor strength will be scored on a separate dimension.

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The Only Sales Application Recognized in the 2011 Gartner Magic Quadrant

Sales Intelligence View

We are excited that we were included for the second year running to the Gartner Research Magic Quadrant for Social CRM. This is only the second time that Gartner Research has addressed the growing market of Social CRM (sCRM). gartner Lithium Techologies magic quadrant Sales 2.0

Gartner Reveals Changing IT Buyer Landscape for 2013 - Are You Ready?

The ROI Guy

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented.

How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process

Biznology

But new research from CEB , now Gartner , suggests that things are even worse these days: it’s buying gridlock. At CEB, now Gartner, we’ve been studying sales and marketing for years, which means that we have deep insights into the challenges within these functions. When customers are considering a purchase, they receive an overwhelming amount of content from vendors. Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles.

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Check us out in Gartner’s 2016 Market Guide

IKO-Systems

In this light, we’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. IKO System was named a Gartner Cool Vendor in 2015.”.

Check us out in Gartner’s 2016 Market Guide

IKO-Systems

In this light, we’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. IKO System was named a Gartner Cool Vendor in 2015.”.

MarTech, the vendor-agnostic conference for marketing technology and operations leaders, returns in October

chiefmartech

Technologies such as customer data platforms (CDPs), machine learning , chatbots , microservices , and more are quickly racing through the Gartner Hype Curve, from inflated expectations to real-world impact.

By: Belgian marketing automation vendor Selligent ranked by Gartner

i-Scoop

[…] says this is increasingly becoming important in the multichannel campaign management domain. Content marketing […

Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

The ROI Guy

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond.

Gartner reports that CFOs are “large and in charge” of technology decision making

The ROI Guy

Quick on the heels of a similar study , Gartner reports that CFOs are large, and in charge of technology investments, continuing to increase their control over IT decision making over the past 12 months. and vendor competitive selection and financial approval, delineating “Why You?”.

How do marketers manage their tech stack?

Biznology

The numbers for 2017 aren’t yet in, but last year, Gartner doubled down with data saying, “Yes, it is really going to happen in 2017.” Marketing has the budget and spends it directly with vendors — often for cloud services that don’t require traditional IT.

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The market disruptor no one talks about

Biznology

Analyst firm Gartner last year estimated that its customers deploy 10 times more IT there than on the next 14 cloud infrastructure services combined. Sales to cloud vendors are all that’s propping up the mainstream server market right now.

BI Vendors not doing enough to prove ROI

The ROI Guy

At Gartner's Business Intelligence Summit 2010, IT Executives indicate that they're struggling to prove the ROI of BI to the business. The research indicates that over 60% of these buyers turn to vendors to prove the value. As Gartner BI Summit participants indicate, the current failure to deliver value proof-points is already having a significant impact on buyer satisfaction, upsell / cross sell opportunities and lack of planned adoption.

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Gartner Group is known in the technology industry as a heavyweight analyst group that influences a lot of purchasing decisions. Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Gartner's Magic Quadrant is now on trial The problem?