medium 
Marketing Insider Group
OCTOBER 27, 2021
While both mediums are still very important, they can be a hit or miss in delivering the right message, to the right person, on the right channel, and at the right time. 50% of enterprises will spend more on chatbots than mobile apps in 2021. Gartner Top Strategic Predictions For 2018 And Beyond, Gartner (November 5, 2019).
Madison Logic
JULY 6, 2023
Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). According to Gartner , SMBs are defined as organizations with 100 to 999 employees.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
FEBRUARY 6, 2024
Brands will use their big media ad spends as the basis for campaigns in the months ahead. Budweiser and other big brands are using their Super Bowl LVIII spend to tap into the rich tradition of the big game, as well as the broader culture. BetMGM reduced its spending on the platform by 87% in 2023. The game is only the start.
SalesIntel
DECEMBER 13, 2021
B2B Buyers Only Spend 17% of Their Buying Time Meeting With Suppliers. The amount of time buyers spend talking to suppliers has dropped dramatically over the years. 77% of B2B Buyers State Their Latest B2B Purchase Was Very Complex Or Difficult (Gartner). The B2B Buying Process Is Less Linear Today (Gartner).
Webbiquity
NOVEMBER 3, 2020
Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Statistics from small and medium businesses show that automation tools can reduce or eliminate these tasks entirely, making a big difference in day-to-day workflows. Chatbots can help reduce these costs.
sagefrog
FEBRUARY 7, 2024
According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% At the core of this efficiency drive is a desire to do more with less costs.
Madison Logic
MARCH 23, 2023
Those three key data sources include: And when combined with the first-party customer data in your CRM and MAP, marketers using ML Insights gain deeper insights to maximize their marketing spend and accelerate accounts through the buying journey. Lock up your data! billion in 2023. Non-IT stakeholders are also included in the conversation.
Expert insights. Personalized for you.
343 
Let's personalize your content