Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not.

Marketing Automation Services 106

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 106

Martech

NOVEMBER 11, 2021

The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. Marketers have their work cut out for them in terms of making an impact on buyers well before the sales stage. This is where webinar engagement tactics shine. “It Generate audience insights.

Webinar Metrics 116

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 116

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. eBooks, guides, and white papers. Content Management Services. No one can know “for sure” how customer behaviors OR technologies could change.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. Location: Redmond, WA USA.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

accelerate agency

APRIL 12, 2023

In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales. Second, the pricing structure is designed to generate continuous revenue. How is SaaS marketing different? Why do B2B companies need SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

ANNUITAS

APRIL 20, 2020

It helps connect with customers in their buying process and it helps drive demand. When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. “Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. Content works.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Strategic-IC

SEPTEMBER 17, 2022

It’s been said that ABM without Sales is just good Marketing. That deep alignment with Sales. They cited Sales and Marketing alignment as the hardest (or one of the hardest) parts of Account-based Marketing. When you dig deeper and ask why: Educating and enabling Sales - Creating a more strategic mindset.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. It’s a proven method for generating higher clickthrough rates, web engagement, and pipeline.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

DealSignal

NOVEMBER 9, 2022

Lead enrichment is the process of finding and adding important information to your lead records in order to keep your data accurate and focus your targeting efforts. Continue reading to learn more about this process. The process of collecting and verifying lead information is called lead enrichment. Why Enrich Leads?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Exo B2B

JUNE 26, 2023

Let me start by quoting a Gartner study on the power of content in the customer journey. 1- Optimize what you already own Rather than going through the lengthy process of creating new content, why not start by optimizing what you already have? Or to reinforce their positioning and generate qualified leads.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). Activation.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

NuSpark Consulting

SEPTEMBER 7, 2016

Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses. Gartner forecasts that IT budgets will remain flat in 2016. Here’s why.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Generating Enough High Quality B2B Leads. These landing pages offered things like White Papers, eBooks, and webinars. They were leads that were lower in the funnel. Calls are valuable.

B2B 120

B2B Landing Pages Leads Lead 120

nDash

DECEMBER 14, 2020

I’m also someone who takes management seriously; I care about what’s right and what’s human. I believe my team outperformed all others at Gartner Digital Markets at Capterra because they were encouraged to stay curious, test new ideas, reflect, and iterate. Area of expertise: Quality management software . Risk management.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). ” I wrote this post because I’ve been asked this question by other companies seeking to optimize pipeline management.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Navigate the Channel

DECEMBER 14, 2017

According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Millennials—the generation with $200 billion in buying power in 2017— will have the most buying power of any generation by next year.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

OCTOBER 14, 2008

the world's fastest growing B2B online media and lead generation company. " I spent my early career in the sales side of the business, and really cut my B2B marketing teeth in the years I worked at SalesRamp LLC, working for Stu Silverman. I had invaluable access to a variety of sales and marketing organizations and their tactics.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48

Hubspot

APRIL 5, 2017

Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. This strategy dovetails with another good, commonsense tactic. Returning to the Gartner survey, the role of marketing has changed dramatically over the course of a few short years.

Small Business Marketing 68

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 68

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Download the Guide: Design Nurturing Programs to Drive Sales.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

NOVEMBER 5, 2019

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. Instead of phone calls with sales reps, they prefer to conduct their own research online.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Leadspace

JUNE 1, 2017

B2B marketing—and demand generation more generally—is quickly catching on to the AI trend. But it’s also a natural part of the evolution of many technological and technical advances, as best illustrated by the Gartner Hype Cycle. Still, the most exciting thing about AI for B2B sales and marketing is what’s to come.

Marketing AI 59

Marketing AI B2B Marketing B2B Gartner 59

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

SnapApp

FEBRUARY 14, 2017

Let’s get on the same page and address a few key questions: What’s working today in marketing, and how is it different from past tactics? According to data from Gartner , 89% of marketing leaders expect to compete primarily on the basis of customer experience today, compared to just 36% four years ago. What Works Today in Marketing.

Interactive Marketing 48

Interactive Marketing Marketing Automation Automation Content Marketing 48

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

SMB 40

SMB ROI Marketing Budget Work Management 40

SalesChoice

JANUARY 12, 2017

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance. B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016).

Storytelling 22

Storytelling Marketing Management Lead Ranking Allocation 22

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Metadata

OCTOBER 13, 2021

That’s where the double funnel from TOPO, now Gartner, comes in. Let’s take a quick spin through some fundamentals, then we’ll explain what the double funnel is and how you can use it to find — and continually improve — an optimal mix of account-based marketing and demand generation. What is demand generation?

Top of Funnel 64

Top of Funnel Account Based Marketing Demand Generation Ideal Customer Profiles 64

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The End of Sales as we Know It? Content may indeed be king.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40