article thumbnail

Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

article thumbnail

5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Design nurture campaigns based on lead scoring A Gartner study found that businesses using lead scoring experienced a 77% increase in ROI with lead generation. A warm lead might receive relevant content such as a case study, a white paper, or other educational content. Lead scoring allows you to master the follow-up.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Market an Analyst Report

The Point

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. Just Released: (Company Name) named leader in Gartner’s Magic Quadrant for (Category)!”

article thumbnail

The Impact of Peer Engagement on The Customer Buying Journey

Vision Edge Marketing

In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers. Its relatively easy to spin up a demand generation experiment around this strategy. We refer to this approach as peer-to-peer engagement. How to Initiate Your Peer Engagement Program.

article thumbnail

Improve how you use White Papers for Lead Generation - Part II

Anything Goes Marketing

Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Warm them up to the idea of registration with some "meat" from the white paper.

Paper 100
article thumbnail

How to Optimize Your Funnel for Today’s Generation of B2B Decision Makers

FunnelEnvy

Every generation is different from the previous one, and while you shouldn’t hold preconceived notions about individuals solely because of their age, it is possible to draw broad conclusions about age groups as a whole. Are you looking to get some assistance shaping your funnel to be more in line with the current generation of buyers?

article thumbnail

Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

FunnelEnvy

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. They may be checking out blog posts, white papers, and webinars.